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Under Armour joins forces with Seth Curry, Jordan Thompson and Fleur Jong to motivate athletes to get ‘real tough’ and achieve their 2023 goals PHOTO: UNDER ARMOUR SINGAPORE Singapore, 20 January 2023 - As the new year got underway, athletes everywhere laced up their sneakers and hit the gym to commence the start of a new training season. However, what often goes unseen is the pinch point they hit. Goals require unwavering dedication – a “Real Tough” mentality – where relentless hard work meets digging deep, in order to shed doubt and fear, and uncover the grit that lies within. PHOTO: UNDER ARMOUR SINGAPORE Under Armour is empowering and motivating athletes everywhere to harness that “Real Tough” mindset and level up to their goals this year by teaming up with three UA athletes who know a thing or two about pushing past their limits. Brooklyn guard Seth Curry, gold medalist and volleyball player Jordan Thompson and Netherlands Track & Field para-athlete Fleur Jong, are showing athletes everywhere how they find their “Real Tough” mindset in a series of inspiring content that provides a rare look at the inner mantras that drive them, the physicality of their training and the unwavering dedication they maintain to perform at their best. PHOTO: UNDER ARMOUR SINGAPORE Whether you are a basketball star, medal-winning volleyball player or record-setting para long-jumper, it takes resilience, will power and tenacity to push beyond the pinch point and achieve your goals. It also takes the right performance solutions like the UA RUSH™ Seamless Shortsleeve and UA SmartForm Evolution Bra to help you on the journey to compete. PHOTO: UNDER ARMOUR SINGAPORE Made with technology that the gives you back the energy you need to crush your goals in 2023, these UA training products are sure to support you as you dig deep and find what makes you Real Tough. UA Flow Dynamic Product Details INFRARED FABRIC DESIGN: The UA RUSH is powered by your body, there’s no off-switch – the infrared fabric is designed to help fight muscle fatigue for as long as you have it on. SEAMLESS CONSTRUCTION: Seamless construction means you’ve got access to your full range of movement with no distractions. ULTRA BREATHABLE MESH VENTILATION: We added panels of ultra-breathable mesh ventilation in strategic areas, so your body cools down faster and more efficiently. PHOTO: UNDER ARMOUR SINGAPORE UA Rush Seamless Product DNA LOCKED-IN SUPPORT: The supportive fit keeps both your foot and ankle secure, so you can switch up your workout with no lag time. UNREAL GRIP: The rubberless sole grips just about any surface, so you can crash jumps, lifts, quick cuts, and multi-directional movements with full support. RESPONSIVE CUSHIONING: A bouncy footbed and lightweight sole mean nothing slows down your next run. PHOTO: UNDER ARMOUR SINGAPORE #SportPlusSG #UnderArmourSG

The Collection Features the Renowned UA Meridian - Designed To Support Her Through All Her Moments Of Movement PHOTO: UNDER ARMOUR SINGAPORE Singapore, August 18 2023 - Under Armour unveils the launch of its expanded “Soft You Can Sweat In” collection offering an even greater array of design and selections within the line. Following the inaugural launch of the collection in 2020, the “Soft You Can Sweat” range has been thoughtfully curated with more product styles to cater to the varying preferences of modern women. The collection includes new UA Meridian bottoms and the SmartForm Evolution Bra. Drawing from extensive consumer insights, the team at Under Armour discovered that the top attribute that women seek in performance bottoms is “soft”. With that in mind, Under Armour developed the UA Meridian, to provide unparalleled comfort with exceptional versatility without compromising on athletic performance. Built with specially engineered fabric that delivers a unique type of softness never before found in the athletic space, and Under Armour’s signature sweat-wicking material, the UA Meridian embodies versatility. Tailored to cater to different levels of workout intensities, from Pilates to spin and even high intensity workouts, the UA Meridian can also take you from the gym to the comfort of your home seamlessly. PHOTO: UNDER ARMOUR SINGAPORE UA MERIDIAN BOTTOMS Lightweight, breathable and beyond comfortable, the UA Meridian’s insanely soft fabric sculpts your shape and is ready for anything. Product DNA Seriously Soft - Built with our softest, most buttery fabric—they feel so good, you’ll wear them everywhere. Performance Build - Performance fabric engineered to be lightweight, strong, and fast-drying. Sleek and Sculpting - Stay-put, high-rise waistband with an enhanced shape that sculpts your body for an insanely flattering fit. Max Versatility - Dress them up or down, workout or take on the day—they’re going to feel amazing through it all. PHOTO: UNDER ARMOUR SINGAPORE UA SMARTFORM EVOLUTION BRA Form meets flexibility with the UA SmartForm Evolution Bra that has been designed to be as adaptable as you are. The bra molds to your exact shape for support that is uniquely tailored to your body, even as it changes. Product DNA Customised Fit – the super adaptive UA SmartForm stretches to fit your unique shape – whether you’re asymmetrical, between sizes or fluctuating throughout the month. Streamlined Support – secure, ultra-convertible straps and new body-tone hues mean you’re covered under any type of gear, doing any mid-impact workout Lasting Comfort – Smooth seams and super-breathable pin dot mesh in high-sweat zones keep you comfortable and focused even during your sweatiest workouts The UA Meridian bottoms, and the UA SmartForm Evolution Bra launches on August 24, 2023. The UA Meridian bottoms are available in various lengths, as full-length leggings, ankle leggings, biker shorts, middy or shorty. All items can be purchased on www.underarmour.com.sg, at Under Armour brand houses and at selected retailers. #SportPlusSG #UnderArmourSG

Expanding on its brand message of 'We Got Now', 'Own Your Now' aims to unite individuals to outdo their best this year end Image via New Balance Singapore 12 November 2021, Singapore - New Balance announces the launch of its 'Own Your Now' campaign to rally individuals to end the year on a high. Tying back to New Balance’s message of 'We Got Now', there is no better time than now for individuals to take charge of this moment and outdo themselves right before the year ends. Image via New Balance Singapore On Your Own The campaign aims to motivate individuals to do better, work harder and to be the best version of themselves before entering the new year. To kickstart the campaign, New Balance has launched the 'Own Your Now' video that features its very own athletes Gordon Lim and Verna Goh. In the video, the athletes talk about the importance of authenticity and staying true to oneself by discussing their struggles, motivations and the things that keep them going. To Gordon, running has always been something very personal. He shares, “I was never really good at sports, so running was a form of escape for me,” which is why he continuously pushes himself to do better, as achieving new milestones bring him great joy. Image via New Balance Singapore For Verna, she enjoys the simpleness of running. She added, “Just follow your body and it will know best and it will adapt over time. That’s what I love about running.” Partners For the campaign, New Balance has partnered up with Singapore Management University (SMU) Athletics to encourage student participation and local boxing gym, Box Office Fitness (BOX OFFICE FITNESS) to inspire individuals to try out different exercises beyond running. Image via New Balance Singapore The partnership with SMU Athletics will see students sharing their own journey on their social media platforms with the hashtag #OwnYourNow to get like-minded individuals to also share about their personal progress and milestones. Image via New Balance Singapore As for the collaboration with BOX OFFICE FITNESS, the gym will provide the New Balance Run Club (NBRC) community with opportunities to widen the scope of their fitness activities beyond just running. Similarly, customers of BOX OFFICE FITNESS will also be given the chance to be a part of this community that New Balance has built. In addition, a giveaway will be held on BOX OFFICE FITNESS’s Instagram page where a lucky winner will walk away with a pair of performance shoes from New Balance. Image via New Balance Singapore End the Year on a High with “Own Your Now” Interested individuals can participate in this campaign by joining the New Balance Run Club on Strava, or simply run and post about about it on their social media using the hashtags #NewBalanceSG and #OwnYourNow. The social media posts will be consolidated and shared by New Balance to celebrate the achievements of individuals through the campaign. Stay tuned to New Balance’s Strava page as more details regarding an event to conclude the campaign will be posted up later this year. #NewBalanceSG #OwnYourNow #WeGotNow #Running

The WRPD Runner fuses lifestyle and performance, featuring FuelCell technology and futuristic design PHOTO: NEW BALANCE SINGAPORE Singapore, 21 August 2023 — New Balance has announced the release of its newest silhouette, the WRPD Runner, with the launch of the “Sea Salt” colourway. The WRPD Runner pushes the boundaries of what a traditional New Balance lifestyle silhouette embodies, with an innovative design that distorts and warps the familiar. Where lifestyle meets tech-utility, the shoe is blended with non-traditional lines that are sculpted and exaggerated to give it a modern look and feel. “The WRPD Runner is a new concept driven by the unique space where style and performance meet,” says Charlotte Lee, Senior Footwear Designer at New Balance. PHOTO: NEW BALANCE SINGAPORE “The upper has a refined focus on simplicity and quality, whilst the sole is a warped expression of our pinnacle running technology, FuelCell. The fluid lines of the foam are blended with the abstract nature of futuristic design, evoking a strong sense of movement.” Product Details Upper includes nods to iconic New Balance running design with an oval shape as a futuristic interpretation of retro running models. PHOTO: NEW BALANCE SINGAPORE Midsole features soft sculpted FuelCell technology with a medial stability post and forefoot cushioning, as well as an exaggerated crash pad design in the heel. Warped outsole design undercuts and wraps up the midsole and includes a unique, wavy tread pattern. PHOTO: NEW BALANCE SINGAPORE The “Sea Salt” colourway will be available on NewBalance.com, NB 1906 ION Orchard and Limited Edt beginning August 16, 2023 at a suggested retail pricing of SGD 259. Additional colourways will be launched in the coming months. #NewBalanceSG #NewBalanceLifestyle

The 1,679 square feet store is a third of its kind globally and is designed to put people at the heart of the experience PHOTO: NEW BALANCE SINGAPORE Singapore, 10 July 2023 – New Balance has opened its doors to a fresh new retail concept at Paragon Shopping Centre. The refreshed concept is built to put people, not products, at the centre of the consumer experience. PHOTO: NEW BALANCE SINGAPORE Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. “Singapore is an important market for us, and we are proud to launch the first concept of its kind in Southeast Asia. It is a key element in our strategy to engage existing fans and attract new audiences with our lifestyle and sports offerings. We are confident of the success of the new retail environment and plan to refit four more stores islandwide by the end of the year,” said Coenraad Hefer, General Manager of New Balance Singapore and Malaysia. PHOTO: NEW BALANCE SINGAPORE The 1,679 square feet store at Paragon will feature an edited assortment of merchandise with visual storytelling accompanying select products to highlight the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so that both an elite athlete and a fashion influencer can each envision their next great moment side by side. “This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer,” said Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance. PHOTO: NEW BALANCE SINGAPORE “The space is not built to tell all our stories, just those most relevant to our consumers – a shift that reflects our intention to invite new audiences to discover the brand, maybe for the first time.” The store marks the third of its kind globally, with the first store of the same concept opening in Guangzhou, China, in December 2022 and the second in Boston, USA, in February earlier this year. PHOTO: NEW BALANCE SINGAPORE For more information or to find a store near you, visit newbalance.com. #NewBalanceSG #NewBalanceLifestyle

An extension of the official launch of its first brand centre in Singapore, adidas training session with aspiring youth footballers looked to help them write their comeback or level-up stories in Sport PHOTO: ADIDAS SINGAPORE Singapore, January 24, 2022 - As an extension to the official launch of its first Brand Centre, adidas Singapore partnered global and local Creators, as well as Sport Singapore, to host an intimate sharing and training session for aspiring youth footballers. Dubbed ‘Sport, Is Here’, the session aimed to inspire participants to discover and/or rediscover their love for football, and encourage strong camaraderie. Football is a beautiful game that transcends boundaries and unites us all, no matter how different we all are. PHOTO: ADIDAS SINGAPORE Led by local football legend Fandi Ahmad, adidas global icon David Beckham, ActiveSG Football Academy Principal Aleksandar Duric, together with Anders Aplin, Fabian Kwok, and Iqbal Hussain, the session hosted a total of 30 youth participants, aged 12 to 19 across different genders and races. Kickstarting the session was a closed-door sharing by Beckham and Fandi, who shared key mindset and tips as professional athletes, using references from their personal experiences in their career. PHOTO: ADIDAS SINGAPORE Beckham shared that “to be a top athlete it takes sacrifices, hard work, and dedication. We will go through difficult times and we’ll go through challenging moments, but you always have to believe in yourself, and your team mates.” “The will to succeed must be stronger than the skill. Anyone can have skills, but to make the best of the skills you must have the will to work hard; the will to soldier through any challenge and hardship, and continue pursuing your passion,” Fandi added. PHOTO: ADIDAS SINGAPORE Participants also had the opportunity to get up close and personal to learn from the best with Fandi and adidas football Creators, through a football clinic. adidas Singapore also collaborated with Weston Corporation to gift exclusive adidas gears to all participants, as part of the brand’s commitment in giving back to the local football community. PHOTO: ADIDAS SINGAPORE #adidas #adidasSG #adidasfootball #HomeOfSport

adidas' latest shoe release for women manifests its ongoing commitment to the female running community Image via adidas Singapore 3 December 2021, Singapore - adidas Running has unveiled the adidas Ultraboost 22, the latest addition to the iconic Ultraboost line-up which the brand says would provide runners with four per cent more supreme energy return than the Ultraboost 21 for women. Designed with our oceans in mind, adidas' latest footwear includes a CONTINENTAL natural rubber outsole and an upper made with yarn containing 50 per cent Parley Ocean Plastic. The launch represents a key milestone in adidas' long-term commitment to offer the best products to all women, through improvements and benefits that support the needs of the diverse female community. The new Ultraboost 22 was informed by women-specific insights to provide runners with a shoe that is specifically tailored for the comfort of their feet. Image via adidas Singapore A Running Shoe Designed for the Female Foot According to adidas, its all-women team of designers and product developers have worked closely with the adidas running community and testers to create a new silhouette, which marks the biggest update to the Ultraboost line-up yet. Known as one of the shoes which has been at the forefront of performance running since its first iteration in 2015, the Ultraboost 22 delivers supreme energy return technology, combined with a refined design for ultimate comfort. Image via adidas Singapore Key adidas Ultraboost 22 features: • Energy Return – the new upper and LEP torsion system combine with the iconic BOOST midsole to deliver superior energy return, 4% more than the Ultraboost 21 for women. • LEP – the adidas Linear Energy Push is an evolution of the torsion system which works in harmony with the boost midsole and the newly designed outsole for a responsive ride. • PRIMEKNIT+ – the refined PRIMEKNIT+ forged zones are made with yarn containing 50% Parley Ocean Plastic, providing an adaptive fit. • 360° fit improvement based on the female anatomy – the fit is based on a new last built on female anatomical insights. It reflects a narrower heel, a lower instep and keeps the unique S-curve heel. It is designed to work in harmony with the heel counter to let the Achilles tendon move more freely. Image via adidas Singapore Supporting the Community To celebrate the new silhouette and to support the adidas Running community in reaching its goals, adidas Running will be launching a variety of exciting updates. • The HI ENERGY playlist, which is set to help boost runners’ energy, featuring high energy beats, will be available on 11 December on Spotify. • As part of the launch, there will be a Social Contest held between 17-24 December on adidas Runners Singapore Facebook page, where participants will stand a chance to win a pair of the Ultraboost 22. The adidas Ultraboost 22 will launch in a magic mauve colourway, retailing at S$260 and will be available exclusively to Creators Club members on 2 December 2021. The adidas Ultraboost 22 will be available via the adidas app, adidas.com.sg and at selected Performance stores below from 9 December 2021. • adidas Performance, Bugis Junction • adidas Performance, Causeway Point • adidas Performance, ION Orchard • adidas Performance, JEM • adidas Performance, Jewel Changi Airport • adidas Performance, Marina Bay Sands • adidas Performance, OG People’s Park • adidas Performance, Paragon • adidas Performance, Suntec City • adidas Performance, Waterway Point • adidas Performance, VivoCity Image via adidas Singapore #adidas #adidasSG #UltraBoost22

Running, Outdoor Cycling, Yoga, Basketball and Dance revealed as top five fitness activities by Singaporeans in study commissioned by adidas Image via adidas Runners Singapore 17 December 2021, Singapore - A study commissioned by adidas revealed generational and gender-specific insights that could support people in Singapore who are on their personal fitness journeys. Image via adidas Singapore In an effort to examine the impact of the pandemic on mental health, fitness activities, sports participation, and fitness motivations, the brand worked with Dynata, a global market research firm, to conduct a survey with 1,009 individuals who engage in both low and high intensity fitness activities. The sample size also had an even split of Males and Females, and Gen Zs (born 1997 to 2012), as well as Millennials (born 1981 to 1996). Image via adidas Singapore A Nation of runners, cyclists and yogis Interestingly, the brand found differences in the type of activities that Gen Zs and Millennials preferred. Gen Zs seemed to prefer activities that allowed for self-expression and empowerment like “Dance and Martial Arts” (6% on average more than Millennials), whereas, Millennials displayed a higher interest in activities like “Yoga, Tennis and Pilates” to achieve self-mastery (6% on average more than Gen Zs). Image via adidas Runners Singapore While Running (65%), outdoor cycling (39%), Yoga (27%), basketball (22%) and dance (21%) emerged as the top five fitness activities people in Singapore partook in at least once a week, the reasons varied with 54% citing that they took part in fitness activities or sports to “reduce stress” and “improve mental health”, on top of those who simply did it to improve their physical health. Image via adidas Singapore Power of Sports and Fitness Communities In fact, the study also showed that being part of a fitness community gave added motivation for individuals to keep going in their fitness journeys, and made them happier overall. 68% expressed that being part of a fitness or sport community has had a “positive impact on their mental well-being”, with the top three reasons for membership to these communities or groups being: “it makes me happy (49%), gives me motivation (48%) and helps me socialise with likeminded individuals (46%)”. Image via adidas Singapore The power of “jio” & fitness tribes to keep you going – especially, for Gen Zs 51% of people in Singapore found “exercising with friends” to be a powerful motivator to stay active and on track with their fitness goals. Other motivators in the top five were “having friends to urge you to be more active (36%), exercising outdoors (34%), being part of a fitness community (33%) and using a fitness app (31%)”. Image via adidas Singapore The power of “jio” (colloquially used to mean “to ask someone out”) was found to also be more significant among Gen Zs than Millennials with the top four largest differences seen in motivators such as “exercising with friends (18% higher than Millennials), having friends urge me on (12% higher than Millennials), getting a reminder from friends (10% more than Millennials), being part of a fitness community (7% more than Millennials)”. Image via adidas Singapore Women were significantly more likely to increase their exercise frequency with 26% pivoting comfortably into “indoor activities” like “Yoga” (43%), “Dance” (27%) and “Pilates” (21%). Image via adidas Singapore However, the pandemic also brought on a significant “virtual fitness” fatigue with 69% of respondents expressing if given the choice, they would prefer to break a sweat outside of their homes. Want to form your own fitness tribe, try a new sport, or figure out your lucky fitness colours for 2022? Find out more with Feng Shui Master Ken Koh, who shares ‘2022 Zodiac Fitness Tribes’ profiles. #adidasSG #Running #Fitness #Cycling #Yoga

Sporting giants adidas have unleashed a new-look adidas PREDATOR football boots, reimagined for the technical demands of the modern game PHOTO: ADIDAS SINGAPORE Singapore, January 26, 2022 - Football fans and enthusiasts who have played the game would be familiar with the iconic adidas PREDATOR football boots - donned by legendary footballers the likes of David Beckham, Alessandro Del Piero, Raul Gonzalez over the years. Yesterday adidas unleashed its new-look PREDATOR, the PREDATOR EDGE, with new features such as ZONE SKIN to support swerve, spin and grip. It was released in support of a landmark year for the game, including the women's EURO 2022, with the product campaign being led by players Wendie Renard, Toni Duggan and Abby Dahlkemper. PHOTO: ADIDAS SINGAPORE The PREDATOR EDGE is an innovative new chapter for the legendary PREDATOR franchise which sees the boot reimagined for the technical demands of the modern game. Continuing the perpetual evolution that PREDATOR has become famed for, PREDATOR EDGE introduces for the first time ZONE SKIN – a breakthrough innovation supporting swerve, spin and grip. Strategically positioned rubberized ribs engineered into four control zones across the instep and toe box optimize ball manipulation, giving players a powerful edge and the confidence to push the game forward. PHOTO: ADIDAS SINGAPORE The high-precision zonal innovation created to highlight the skill and beauty of the sport is complemented by a number of other new features which enable maximum comfort and movement – combining together to prioritise all-round control of the game. The newly developed FACET FRAME on the sole of the boot delivers stability and dynamic traction for powerful movement on the pitch. The frame also features a weighted forefoot piece that redistributes weight toward the front of the boot, optimizing power transfer when striking the ball. PHOTO: ADIDAS SINGAPORE The boot is finished with a FACET FIT collar construction – a premium laceless two-piece PRIMEKNIT collar designed for breathable comfort, easy step in, and secure lock down of the foot during play. Kicking off momentous year for football which includes UEFA Women’s EURO 2022, the PREDATOR legacy continues with a new generation of players making their mark. Image via adidas Singapore PREDATOR EDGE will be worn by some of the world’s leading players, including Wendie Renard, Christiane Endler, Abby Dahlkemper and Toni Duggan, who each see the possibilities of breaking through outdated stereotypes to push the game forward. adidas PREDATOR EDGE (RRP S$300) is available in Singapore from 1 February 2022 via the adidas app, adidas.com.sg and at selected stores below. • adidas Brand Centre, 270 Orchard Road • adidas Performance, Suntec City • adidas Performance Brand Concept Store, VivoCity PHOTO: ADIDAS SINGAPORE #adidas #adidasSG #adidasfootball #HomeOfSport

Collection is led by adizero Adios Pro 2.0, the latest iteration of adidas' record-breaking performance shoe PHOTO: ADIDAS SINGAPORE 27 August 2021, SINGAPORE – adidas has introduced a vibrant colour update for the latest iteration of its record-breaking performance collection designed for speed – the ADIZERO ADIOS PRO 2.0, ADIZERO BOSTON 10, and ADIZERO PRIME X. The new sonic ink colorway marks an evolution of the adizero franchise, stepping away from the heritage colorway for a new one that embodies and captures the power of running. PHOTO: ADIDAS SINGAPORE Inspired by those that have come before it, the new colorway is designed to connect the mind and body. The collection is set to be worn by some of the world’s fastest athletes over the 5km, 10km, marathon and half-marathon distances on the road this season. Image via adidas Singapore The new colourway celebrates the resurgence of the marathon season around the world, as runners return to elite and grassroots competition. The shoe is set to be worn by women’s only half-marathon world record holder and recent OIympic marathon gold medalist, Peres Jepchirchir. PHOTO: ADIDAS SINGAPORE The adizero collection has been developed using insights and data from some of the world’s fastest athletes combining mechanical, biomechanical, and physiological data to inform existing and upcoming adidas racing shoes. ADIZERO ADIOS PRO 2.0 Debuting last year, the ADIZERO ADIOS PRO took the distance road running world by storm, when our athletes broke world records over Half Marathon distance. The new ADIZERO ADIOS PRO 2.0 is a continuation of our ambition to constantly evolve elite performance running footwear, developed, and tuned with and for some of the fastest athletes. Supporting them in their goals of delivering world record performances. The ADIZERO ADIOS PRO 2.0 features two-layers of re-sculpted LIGHTSTRIKE PRO midsole – a revamped construction to support with energy return. Signature carbon-infused ENERGYRODS – now visible within the newly sculpted midsole deliver lightweight stiffness. The carbon-infused ENERGYROODS are also designed for a more anatomical driven transition, limiting energy loss. PHOTO: ADIDAS SINGAPORE The re-engineered midsole combines with an ultra-lightweight, partially recycled polyester, CELERMESH 2.0 upper, which has been optimized for speed with flexibility, breathability and support based on athlete data. In addition, a CONTINENTAL™ RUBBER OUTSOLE has been added to the toe tip to create a traction zone which support faster acceleration. A new lightweight heel construction keeps the foot tightly locked in through anti slip lockdown, whilst softening the heel structure for increased comfort. PHOTO: ADIDAS SINGAPORE ADIZERO BOSTON 10 Building on the ADIZERO heritage and design evolution, the collection introduces the ADIZERO BOSTON 10. Offering runners, the best of the ADIZERO ADIOS PRO 2.0 race day set up in a versatile, every day running shoe. Featuring the same LIGHTSTRIKE PRO combined with a durable LIGHTSTRIKE EVA midsole foam, glass-fiber ENERGYRODS, a soft upper construction and CONTINENTAL™ RUBBER OUTSOLE, to support every day long distance training runs with a durable lightweight ride. PHOTO: ADIDAS SINGAPORE ADIZERO PRIME X Continuing the collection, the ADIZERO PRIME X has been created as a boundary-breaking conceptual long distance running shoe. The shoe has been designed without limitations to amplify key features of the ADIZERO ADIOS PRO 2.0 and push the limits of the latest technology. Sharing the same LIGHTSTRIKE PRO midsole and ENERGYROD technology, stiffening blades, that spring back, have been added within a 50mm heel. The adidas ADIZERO ADIOS PRO 2.0, ADIZERO BOSTON 10, and ADIZERO PRIME X in sonic ink will retail at SGD $200 – 380, and will be available via www.adidas.com.sg/adizero, adidas app and at selected stores below. Creators Club Members will enjoy early access from August 26, with the official launch on September 2. ADIZERO ADIOS PRO 2.0 Available online only ADIZERO BOSTON 10 adidas Performance, Bugis Junction adidas Performance, ION Orchard adidas Performance, Waterway Point adidas Performance, Jewel Changi Airport adidas Performance, Paragon adidas Performance, Suntec City adidas Performance, Marina Bay Sands adidas Performance Brand Concept, Vivo City ADIZERO PRIME X adidas Performance Brand Concept, Vivo City #SportPlusSG #ActiveWear #adidassg #adidas #adizero

Five cool things to check out at adidas Singapore Brand Centre Knightsbridge, largest mono-brand retail sports destination in Singapore PHOTO: GENE LECK, SPORTPLUS.SG Located at Knightsbridge spanning three floors, the adidas Singapore Brand Centre was launched on 24 December 2021, and is the largest mono-brand retail sports destination in Singapore. Aptly labelled #HOMEGROUND, the new adidas Singapore Brand Centre, the first in Singapore, features Singapore-inspired elements and is the largest adidas outlet on the island. PHOTO: ADIDAS SINGAPORE Situated in Knightsbridge at the heart of Orchard Road, the three-storey tall facility features shoes and apparel unique to the Southeast Asian region, or that can only be found in Singapore. So what's cool about the largest mono-brand retail sports destination in Singapore? Sport Plus paid an on site visit to find out. PHOTO: GENE LECK, SPORTPLUS.SG 1. Creative In-store art installations done in collaboration with local artists One of things you must keep an eye out for are the creative in-store art installations, anchored on the Singapore identity. These comprise hyperlocal infusions and collaborations with local artists - as a celebration of diversity in a multicultural country. PHOTO: ADIDAS SINGAPORE Located at different areas within the adidas Brand Centre, these are created in partnership with local designers Terence Woon, Pamela Ting and Jessica Wong from SCENE SHANG, and Li Ziqi and Jocelyn Winata from Re-Source Design, a local design and fabrication consultancy. PHOTO: GENE LECK, SPORTPLUS.SG Design inspirations are taken from the daily life of Singaporeans – from jogging along the Singapore River and east coast park, to patterns from shophouses tiles, the void deck, and local delights – the designs would resonate with the locals across the rhythms of sports, nature, and life. 2. Customise your Buys at The MakerLab No we are not just talking about embroidery here, the MakerLab situated on the second floor of the adidas Brand Centre is the second one in Singapore after Vivo City, and allows shoppers up to five different types of customisations of their gear - from caps to t-shirts and bags! PHOTO: GENE LECK, SPORTPLUS.SG These include heat press vinyl, direct to print, embroidery machine service, iron-on patch and accessories, and football jersey customisations, all of which can be pre-designed to save time via iPad or tablet. PHOTO: GENE LECK, SPORTPLUS.SG Iron-on patches are also funky and cool featuring Singapore exclusive, hyperlocal customisation options created in collaboration with local creatives Muneera Malek and Kristal Melson along the theme of ‘Nostalgic Singapore’. 3. Sustainability Feature Wall In line with adidas' commitment towards a sustainable future, the first floor of the adidas Brand Centre also features a feature wall inspired by the coastline of the Singapore River, with layers of reclaimed wood painted in shades of blue and green - encapsulating the brand's commitment to keeping the oceans clean, recycling plastic waste and exploring sustainable ways to produce textiles and footwear. adidas aims to have 9 out of 10 products to be made out of such material by the year 2025, with current ranges of products divided into PRIMEGREEN or PRIMEBLUE, two new sustainable technologies that contain 100% recycled polyester. PHOTO: GENE LECK, SPORTPLUS.SG PRIMEGREEN: A performance fabric which contains no virgin plastic, and will also be featured in competitive products. PRIMEBLUE: A performance fabric that contains Parley Ocean Plastic, and is now included in some of adidas' most iconic and visible performance products like the Ultraboost 20. PHOTO: GENE LECK, SPORTPLUS.SG 4. Largest Women's Section on Second Floor Inspired by the brand's tagline of Impossible is Nothing, the second floor of the adidas brand centre features the largest adidas women's section in Singapore, a reflection of the brand's commitment towards supporting women in sports. The area features special ranges designed specifically for women, from sports bras for different activities such as yoga, barre and core workouts, to training shoes like the AlphaTorsion, and spotlighting the best and newest from the women's range of products such as the adidas UltraBOOST 22, a running shoe created by an all women team and tapping on women-specific insights. PHOTO: ADIDAS SINGAPORE The UltraBOOST 22 represents a key milestone in adidas’ long-term commitment to offer the best product to all women, through improvements and benefits that support the needs of its diverse community of women. 5. Originals Footwear Floor Situated at Basement 1 of the adidas Brand Centre is the Originals Footwear section for Men, Women and Kids! Fans of iconic and classic adidas originals footwear will love this space, which features a hype wall for both the men's and women's section. Other limited edition shoe ranges that can be found in the Brand Centre include adidas ULTRABOOST DNA City Pack, designed with six Southeast Asian creators. The adidas Brand Centre looks to be the destination that offers the largest array of adidas performance and Originals apparel, footwear, as well as accessories in Singapore. If you have yet to check it out, you should do so soon! PHOTO: GENE LECK, SPORTPLUS.SG adidas Brand Centre Address: 270 Orchard Rd, Singapore 238857 Opening hours: 10am-10pm daily Nearest MRT station: Orchard, Somerset #adidas #adidasSG #adidasbrandcentre #adidasorchardroad

Week long festival to celebrate the 3 stripes family and the best of adidas Image credit: adidas Singapore 25 August 2021, SINGAPORE – Fans of adidas can celebrate this week after the the sportswear giants announced the launch of Members Week, a festival of athletes, artists, product drops, experiences, and rewards exclusively for Creators Club members. From 23 - 29 August 2021, adidas Creators Club members will have access to exclusive experiences, product drops, and enticing giveaways. These include a chance to win Superstars signed by global pop phenomenon BLACKPINK, an adidas x IVY PARK giveaway featuring items from the IVY PARK Rodeo collection and an exclusive zine, adidas headphones, Made To Be Remade Stan Smiths, and limited edition adidas ZG21 golf shoe signed by two-time Major Champion Dustin Johnson. Image credit: adidas Singapore Exclusive Product Drops featuring IVY PARK, Jeremy Scott, Pharrell Williams Members Week will feature exclusive product drops from IVY PARK, Jeremy Scott, and Pharrell Williams, as well as the launch of the latest iteration of adidas’ record-breaking performance collection - ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X. There are also Members Week challenges and giveaways available in the adidas app. Those interested can simply download the adidas app and sign up to become a Creators Club member as it’s free to join. Make the most of Creators Club members-only discounts available during Members Week, with 33% off selected items! Get a $50 bounce back voucher with a minimum nett spend of $180, to claim on next purchase with a minimum nett spend of $120, or receive a $100 bounce back voucher with a minimum nett spend of $299, to claim on next purchase with a minimum nett spend of $220. Vouchers must be redeemed between 30 August - 8 September 2021. To find out more on Members Week, please visit: www.adidas.com.sg/creatorsclub Follow the conversation on Instagram and Facebook using #adidassg and @adidasSG. #SportPlusSG #ActiveWear #adidas #adidassg #CreatorsClub #MembersWeek