The Collection Features the Renowned UA Meridian - Designed To Support Her Through All Her Moments Of Movement
PHOTO: UNDER ARMOUR SINGAPORE
Singapore, August 18 2023 - Under Armour unveils the launch of its expanded “Soft You Can Sweat In” collection offering an even greater array of design and selections within the line.
Following the inaugural launch of the collection in 2020, the “Soft You Can Sweat” range has been thoughtfully curated with more product styles to cater to the varying preferences of modern women.
The collection includes new UA Meridian bottoms and the SmartForm Evolution Bra. Drawing from extensive consumer insights, the team at Under Armour discovered that the top attribute that women seek in performance bottoms is “soft”.
With that in mind, Under Armour developed the UA Meridian, to provide unparalleled comfort with exceptional versatility without compromising on athletic performance.
Built with specially engineered fabric that delivers a unique type of softness never before found in the athletic space, and Under Armour’s signature sweat-wicking material, the UA Meridian embodies versatility. Tailored to cater to different levels of workout intensities, from Pilates to spin and even high intensity workouts, the UA Meridian can also take you from the gym to the comfort of your home seamlessly.
PHOTO: UNDER ARMOUR SINGAPORE
UA MERIDIAN BOTTOMS
Lightweight, breathable and beyond comfortable, the UA Meridian’s insanely soft fabric sculpts your shape and is ready for anything.
Product DNA
Seriously Soft - Built with our softest, most buttery fabric—they feel so good, you’ll wear them everywhere.
Performance Build - Performance fabric engineered to be lightweight, strong, and fast-drying.
Sleek and Sculpting - Stay-put, high-rise waistband with an enhanced shape that sculpts your body for an insanely flattering fit.
Max Versatility - Dress them up or down, workout or take on the day—they’re going to feel amazing through it all.
PHOTO: UNDER ARMOUR SINGAPORE
UA SMARTFORM EVOLUTION BRA
Form meets flexibility with the UA SmartForm Evolution Bra that has been designed to be as adaptable as you are. The bra molds to your exact shape for support that is uniquely tailored to your body, even as it changes.
Product DNA
Customised Fit – the super adaptive UA SmartForm stretches to fit your unique shape – whether you’re asymmetrical, between sizes or fluctuating throughout the month.
Streamlined Support – secure, ultra-convertible straps and new body-tone hues mean you’re covered under any type of gear, doing any mid-impact workout
Lasting Comfort – Smooth seams and super-breathable pin dot mesh in high-sweat zones keep you comfortable and focused even during your sweatiest workouts
The UA Meridian bottoms, and the UA SmartForm Evolution Bra launches on August 24, 2023. The UA Meridian bottoms are available in various lengths, as full-length leggings, ankle leggings, biker shorts, middy or shorty.
All items can be purchased on www.underarmour.com.sg, at Under Armour brand houses and at selected retailers.