Our Team

Executive Management

Team Members
John Yeong Profile.jpg

Founder, CEO

Known more for his role as a sports host and presenter, John is a seasoned producer and editor with over 12 years of experience in the sports and media industry, holding several leadership positions from digital marketing to sports broadcast.

His stints at Sport Singapore and 1 Play Sports include management of the editorial, content and social media teams, charting the direction of online video platforms; and he has a proven track record of developing robust digital marketing strategies from local to international sporting events.

As an independent content creator and Key Opinion Leader, John has worked with a wide network of commercial brands in the sports, fitness and lifestyle verticals, offering him a balanced perspective of the public-private space.

Beyond sports, John's time with Singapore Airlines Sales and Marketing has also given him valuable insights into the Tourism and Hospitality industries.

More on his work here, or for his work as an independent content creator visit, Instagram or TikTok.



Joseph holds a Ph.D in Management Science from the University of Waterloo, Canada. A former academician in the NUS Business School and the founder of a private management training and consulting institution based in Singapore and China, Joseph has more than 40 years of experience in teaching and training and has acted as advisor and management consultant for several public and private organisations in Singapore, Malaysia, Brunei, Indonesia and China. 

He is currently an Adjunct Professor of NUS LKY School of Public Policy and serves as an independent director of Sing Holdings Limited, a public listed company in the Singapore Stock Exchange. 

Team Members

Team Leads

Hanida Hussein.jpg

Digital Experience Design

Hanida is an aspiring creative art director, a graphic designer and motion designer who specialises in art direction, branding, visual identities, editorial design, copywriting and web design.

She graduated from the Nanyang Academy of Fine Arts with a Diploma in Advertising and has progressed to become a Lead Motion Graphic Designer in her first forays into professional work.

Cheryl Tay Profile.jpg

Sports Entertainment

Cheryl first established herself in the world of cars and motorsports as a sports and fitness blogger who advocates living an active and healthy lifestyle.

Her career in the sports media scene has seen her take on the roles of editor of Run Magazine, fitness columnist for Yahoo! Sports, motoring writer for TODAY, official photographer of ONE Championship among other titles and accolades.


Immersive Technology

Coming from a non technology background, Casie has quickly established herself as an expert in the field, providing unique perspectives and the ability to break down complexities into key learnings for people of all ages.

She is an advocate for accelerating the global adoption of intelligence augmentation, and an AR futurist - 5G Networks Chair, and Singapore Chapter President VRARA.

Casie also brings with her 2 decades of gymnastics coaching experience, and hopes to help transform the future of Singapore's sporting experience through technology. 


Marketing / PR

Gene is a national hockey athlete and sports enthusiast, and enjoys watching and playing all kinds of sports.

As a Mass Comms graduate from Ngee Ann Polytechnic and student of SMU Bachelor of Business Management, she has a passion for sports marketing and comms, which she hopes to share with others.   

In her free time she likes to indulge in sappy rom-coms, Korean dramas, and dabble in the world of arts by playing the Ukelele.

Team Members




Since experiencing it for herself, Charis has been committed to sharing the transformative power of sports and sports journalism with others.

Her stint in the sports media scene includes being a news correspondent for weekly sports TV show "SG Sports Weekly".


Charis is currently an undergraduate at Nanyang Technological University's Wee Kim Wee School of Communication and Information.

Harmeet BW.jpg
Ervin Profile Pic.jpg


Ervin is a self-proclaimed "student of the game" when it comes to football. Besides being a loyal Chelsea fan, he is always fascinated by the tactical aspects of the beautiful game.

His experience in the sports media industry include working at FourFourTwo Singapore as an aspiring sports journalist, and he believes in the power of sport to elicit the emotions of joy and despair,  which is what makes us inherently human.



There's never a wrong time to talk about sports with Harmeet. A sports fanatic who has spent 7 years in the sports broadcast industry, he comes with drive and determination to share intriguing stories that will capitulate the inner jock in us.

Growing up watching his idols John Dykes and Shebby Singh debating about what's right and wrong about the beautiful game, Harmeet knew his purpose was to be the next voice of football.

Whether its another Masvidal knockout or an MVP performance by the Ball Brothers, Harmeet is always there to keep you up to date with the latest sports happenings, so watch this space. 


Feature Writer

Valerie believes in always making time for sports. After being a competitive athlete for 15 years, she realised you can leave a sport, but it never truly leaves you, and sport continues to power her life till today.

Together with her sisters, Valerie co-authored and self-published a picture book for children titled "Go Shanti Go", that explains the values that can be learnt through sport, and encourages our little ones to dream big.

As a Sports Science and Management graduate with a passion for writing, she hopes to be able to combine the two and be able to share more about sports with all.



Visual Storyteller, Writer

As a previous film and humanities student, Sara's been driven by the desire to create and spotlight engaging and meaningful narratives.

On top of that, playing contact rugby for close to five years has driven her curiosity and love for athletic pursuits.


She is particularly drawn towards unpacking the politics and gender disparities in sports and hopes to translate her experience in film and research into visual and literary works that explores and unpacks these themes in nuanced ways.


Visual Storyteller

Haini is a passionate sports storyteller with 11 years of experience, in which six of those years she spent in sports broadcast and production.

Highlights of her work include the Australian Open, the French Open, F1 Abu Dhabi Grand Prix and much more during her time with FOX Sports Asia.

Put simply, she loves sports and the range of emotions it brings out in people. Also, Sir Alex Ferguson is her Dumbledore so with that you'll be able to derive she is a Manchester United and Harry Potter fan.


Feature Writer

Timothy is a die-hard Arsenal fan, and enjoys playing football in his free time, among other sports such as badminton and table tennis.

With prior experience in different areas of journalism such as public relations, Tim aims to offer a different perspective to sport.



Visual Storyteller

Felix enjoys telling stories from behind the camera but beyond that he enjoys being out in the field and being on the ground, speaking to people and hearing what they have to share.

He believes that everyone has a unique voice and story to share and visual storytelling goes beyond just words as we are able to hear and see first hand from source.

Amarnath  Donepudi Profile.jpg

Visual Storyteller

With 11 years of experience in the sports broadcast and production industry, Amar is a self-shooter, producer and editor, and has worked for the biggest names in the industry such as ESPN Star Sports, IMG, Fox Sports Asia, and Sunset + Vine.