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What Does Sport Plus Do?

Integrated Sports & Fitness
Experiential Media Platform

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Founded in September 2021, Sport Plus is an integrated multi-platform digital storytelling news and media company for sport, fitness and wellness; dedicated to creating fun, meaningful and enriching experiences for all.

We aim to redefine the future of sports and fitness storytelling, harnessing the use of interactive media and emerging technologies for events to bond passion communities together with a unique identity from online to offline.

Our content is built on three core pillars:

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FUN
We remember experiences based on emotions triggered in us. Sports and fitness may be daily activities, but they are also vehicles to evoke fun, enriching experiences that trigger joy and positive memories.
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INSPIRING
Stories have the power to impart important, uplifting, and meaningful values, and all the more so when done through sport. The ability to tell them well is the key to impacting lasting lifestyle changes and fostering a supportive sporting culture that helps our athletes on their journeys towards excellence.
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IMMERSIVE
As a forward looking experience based company, we aim to create immersive experiences for our audiences designed around content and interactive media.
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Our Services - Community Builders.jpg
Brand Vision

To create an integrated platform for sport and
fitness stories and experiences, so as to inspire
future generations of athletes and passion
communities around sports and fitness.

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Brand Mission - 02.jpg
Brand Mission

To connect passion communities with a common
identity; creating fun, meaningful and enriching
experiences through sport and fitness.

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Brand Vision - 01.png
Brand Position

We are a leading media platform in the sport, fitness and lifestyle space with a strong belief in the transformative power of storytelling in sport.

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Brand Promise - 01.jpeg
Brand Promise

We offer a platform that provides opportunities for partnership and collaborations. Beyond media production, our strong community of creators and social network empowers individuals to find win-win solutions, regardless of where they come from within the sport & fitness ecosystem. Our experienced team of storytellers will engage with diverse and unique communities through a wide range of content to help achieve your bussiness goals.

(Click on our photos to find out more)

EXECUTIVE MANAGEMENT

John Yeong

John
Founder, CEO

Joseph Yeong Chairman

Joseph
Chairman

CORE TEAM

Hanida Hussein

Hanida
Creative & Experience Design

Jane Lim

Jane
Community & Partnership

Gene Leck

Gene
Marketing / PR

STORYTELLERS

Charis Chua

Charis
Journalist

Valerie

Valerie
Feature Writer

Faizal Basir

Faizal
Visual Storyteller

Gul Hana Basir

Hana
Sports Journalism

Harmeet

Harmeet
Journalist

Atif Sazali

Atif
Journalist

Sofia Yowendra

Sofia
Journalist

We believe in partnering for success, and sharing our knowledge and skills to improve joint capabilities.

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