Our Story | Sport Plus | Sports, Cycling, Running, Fitness and Wellness

What Does Sport Plus Do?

Integrated Sports & Fitness
Experiential Media Platform

Founded in September 2021, Sport Plus is an integrated multi-platform digital storytelling news and media company for sport, fitness and wellness; dedicated to creating fun, meaningful and enriching experiences for all.

We aim to redefine the future of sports and fitness storytelling, harnessing the use of interactive media and emerging technologies for events to bond passion communities together with a unique identity from online to offline.

Our content is built on three core pillars:

FUN

We remember experiences based on emotions triggered in us. Sports and fitness may be daily activities, but they are also vehicles to evoke fun, enriching experiences that trigger joy and positive memories.

INSPIRING

Stories have the power to impart important, uplifting, and meaningful values, and all the more so when done through sport. The ability to tell them well is the key to impacting lasting lifestyle changes and fostering a supportive sporting culture that helps our athletes on their journeys towards excellence.

IMMERSIVE

As a forward looking experience based company, we aim to create immersive experiences for our audiences designed around content and interactive media.

Brand Vision

To create an integrated platform for sport and
fitness stories and experiences, so as to inspire
future generations of athletes and passion
communities around sports and fitness.

Brand Mission

To connect passion communities with a common
identity; creating fun, meaningful and enriching
experiences through sport and fitness.

Brand Position

We are a leading media platform in the sport, fitness and lifestyle space with a strong belief in the transformative power of storytelling in sport.

Brand Promise

We offer a platform that provides opportunities for partnership and collaborations. Beyond media production, our strong community of creators and social network empowers individuals to find win-win solutions, regardless of where they come from within the sport & fitness ecosystem. Our experienced team of storytellers will engage with diverse and unique communities through a wide range of content to help achieve your bussiness goals.