Expanding on its brand message of 'We Got Now', 'Own Your Now' aims to unite individuals to outdo their best this year end
Image via New Balance Singapore
12 November 2021, Singapore - New Balance announces the launch of its 'Own Your Now' campaign to rally individuals to end the year on a high. Tying back to New Balance’s message of 'We Got Now', there is no better time than now for individuals to take charge of this moment and outdo themselves right before the year ends.
Image via New Balance Singapore
On Your Own
The campaign aims to motivate individuals to do better, work harder and to be the best version of themselves before entering the new year.
To kickstart the campaign, New Balance has launched the 'Own Your Now' video that features its very own athletes Gordon Lim and Verna Goh. In the video, the athletes talk about the importance of authenticity and staying true to oneself by discussing their struggles, motivations and the things that keep them going.
To Gordon, running has always been something very personal. He shares, “I was never really good at sports, so running was a form of escape for me,” which is why he continuously pushes himself to do better, as achieving new milestones bring him great joy.
Image via New Balance Singapore
For Verna, she enjoys the simpleness of running. She added, “Just follow your body and it will know best and it will adapt over time. That’s what I love about running.”
Partners
For the campaign, New Balance has partnered up with Singapore Management University (SMU) Athletics to encourage student participation and local boxing gym, Box Office Fitness (BOX OFFICE FITNESS) to inspire individuals to try out different exercises beyond running.
Image via New Balance Singapore
The partnership with SMU Athletics will see students sharing their own journey on their social media platforms with the hashtag #OwnYourNow to get like-minded individuals to also share about their personal progress and milestones.
Image via New Balance Singapore
As for the collaboration with BOX OFFICE FITNESS, the gym will provide the New Balance Run Club (NBRC) community with opportunities to widen the scope of their fitness activities beyond just running. Similarly, customers of BOX OFFICE FITNESS will also be given the chance to be a part of this community that New Balance has built. In addition, a giveaway will be held on BOX OFFICE FITNESS’s Instagram page where a lucky winner will walk away with a pair of performance shoes from New Balance.
Image via New Balance Singapore
End the Year on a High with “Own Your Now”
Interested individuals can participate in this campaign by joining the New Balance Run Club on Strava, or simply run and post about about it on their social media using the hashtags #NewBalanceSG and #OwnYourNow. The social media posts will be consolidated and shared by New Balance to celebrate the achievements of individuals through the campaign.
Stay tuned to New Balance’s Strava page as more details regarding an event to conclude the campaign will be posted up later this year.