Under Armour Launches #U1st Campaign to Champion Women

Led by the strong women of the UA Squad, the campaign is an invitation for women to come together and start putting themselves first

PHOTO: UNDER ARMOUR SINGAPORE


30 September 2021, SingaporeUnder Armour has today launched their #U1st Campaign, which invites all women to come together as one team and focus on what matters most: U.


In a bid to empower women to be better, stronger, and more focused, the American sports brand has launched a month-long campaign with the Singapore edition led by an impressive line-up of Olympic Fencer Amita Berthier, Sports Presenter Kelly Latimer, national swimmer Amanda Lim, Fitness Trainer Cheryl Loh, Pro Fighter Kirstie Gannaway, and marathoner Natalie Dau.

PHOTO: UNDER ARMOUR SINGAPORE


A Message to All Women: Shifting Priorities


With the many responsibilities undertaken by women today, we are often our last priority, when we should be putting ourselves first. It’s a routine hard to break, a mindset hard to maintain, but a priority that needs to shift. It’s time to put #U1st.

PHOTO: UNDER ARMOUR SINGAPORE


Teaming Up with Extraordinary Women


Under Armour has teamed up with some extraordinary women to inspire you to set goals, prepare you for the road ahead, fuel your body for the win, and keep your mental game strong.


Led by Olympic fencer Amita Berthier and professional fighter Kirstie Gannaway, who will share advice and encourage you in every step of your journey to putting #U1st.


Under Armour's #U1st squad line-up also includes national swimmer Amanda Lim, sports presenter Kelly Latimer, fitness trainer Cheryl Loh and marathoner Natalie Dau.

PHOTO: UNDER ARMOUR SINGAPORE


Would U Like To Know


Gain insights from Kirstie Gannaway, Kelly Latimer and Cheryl Loh on how they prepare well, fuel their tank and train their mind through ‘Would U Like To Know’ sessions hosted on @UnderArmourSoutheastAsia.

PHOTO: UNDER ARMOUR SINGAPORE


#U1st Live


Get involved in weekly #U1st live Instagram chats with Under Armour's #U1st squad together with the experts @UnderArmourSoutheastAsia every Wednesday at 8pm:


6 October: Set Your Goals with Natalie Dau and Amanda Lim, National Swimmer

13 October: Get Prepped with Kelly Latimer and Preet Singh, Physiotherapist

20 October: Fuel The Tank with Cheryl Loh and Betty Kovacs, Nutritionist

27 October: Train The Mind with Kelly Latimer and Theresa Goh, Paralympian

PHOTO: UNDER ARMOUR SINGAPORE


Under Armour x Virgin Active


Under Armour is teaming up with Virgin Active to host outdoor community workouts (Cycle and BODYCOMBAT) every Saturday. Sign up on a first-come-first-serve basis on the #U1st Hub website:


9 October, 8.30am and 9.30am

16 October, 8.30am and 9.30am

23 October, 8.30am and 9.30am

Image via Under Armour Singapore


Under Armour x Virgin Active: #U1st Sunrise Yoga


Get stronger together with other amazing women as you inspire and motivate one another to go further. Tell us how you put U first and the best answers will be invited to attend our exclusive finale event on 30 October, 6.30am together with our #U1st squad.

PHOTO: UNDER ARMOUR SINGAPORE


The #U1st Hub


It’s all about #U1st. Get inspired and informed with the tools available on the #U1st hub. Visit www.underarmour.com.sg/en-sg/U1st/ for more information.

PHOTO: UNDER ARMOUR SINGAPORE


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