What's in Store at Singapore's adidas Brand Centre in Orchard Road?

Five cool things to check out at adidas Singapore Brand Centre Knightsbridge, largest mono-brand retail sports destination in Singapore

PHOTO: GENE LECK, SPORTPLUS.SG


Located at Knightsbridge spanning three floors, the adidas Singapore Brand Centre was launched on 24 December 2021, and is the largest mono-brand retail sports destination in Singapore.


Aptly labelled #HOMEGROUND, the new adidas Singapore Brand Centre, the first in Singapore, features Singapore-inspired elements and is the largest adidas outlet on the island.

PHOTO: ADIDAS SINGAPORE


Situated in Knightsbridge at the heart of Orchard Road, the three-storey tall facility features shoes and apparel unique to the Southeast Asian region, or that can only be found in Singapore.


So what's cool about the largest mono-brand retail sports destination in Singapore? Sport Plus paid an on site visit to find out.

PHOTO: GENE LECK, SPORTPLUS.SG


1. Creative In-store art installations done in collaboration with local artists


One of things you must keep an eye out for are the creative in-store art installations, anchored on the Singapore identity. These comprise hyperlocal infusions and collaborations with local artists - as a celebration of diversity in a multicultural country.

PHOTO: ADIDAS SINGAPORE


Located at different areas within the adidas Brand Centre, these are created in partnership with local designers Terence Woon, Pamela Ting and Jessica Wong from SCENE

SHANG, and Li Ziqi and Jocelyn Winata from Re-Source Design, a local design and fabrication consultancy.

PHOTO: GENE LECK, SPORTPLUS.SG


Design inspirations are taken from the daily life of Singaporeans – from jogging along the Singapore River and east coast park, to patterns from shophouses tiles, the void deck, and local delights – the designs would resonate with the locals across the rhythms of sports, nature, and life.


2. Customise your Buys at The MakerLab


No we are not just talking about embroidery here, the MakerLab situated on the second floor of the adidas Brand Centre is the second one in Singapore after Vivo City, and allows shoppers up to five different types of customisations of their gear - from caps to t-shirts and bags!

PHOTO: GENE LECK, SPORTPLUS.SG


These include heat press vinyl, direct to print, embroidery machine service, iron-on patch and accessories, and football jersey customisations, all of which can be pre-designed to save time via iPad or tablet.

PHOTO: GENE LECK, SPORTPLUS.SG


Iron-on patches are also funky and cool featuring Singapore exclusive, hyperlocal customisation options created in collaboration with local creatives Muneera Malek and Kristal Melson along the theme of ‘Nostalgic Singapore’.


3. Sustainability Feature Wall


In line with adidas' commitment towards a sustainable future, the first floor of the adidas Brand Centre also features a feature wall inspired by the coastline of the Singapore River, with layers of reclaimed wood painted in shades of blue and green - encapsulating the brand's commitment to keeping the oceans clean, recycling plastic waste and exploring sustainable ways to produce textiles and footwear.

adidas aims to have 9 out of 10 products to be made out of such material by the year 2025, with current ranges of products divided into PRIMEGREEN or PRIMEBLUE, two new sustainable technologies that contain 100% recycled polyester.

PHOTO: GENE LECK, SPORTPLUS.SG


PRIMEGREEN: A performance fabric which contains no virgin plastic, and will also be featured in competitive products.


PRIMEBLUE: A performance fabric that contains Parley Ocean Plastic, and is now included in some of adidas' most iconic and visible performance products like the Ultraboost 20.

PHOTO: GENE LECK, SPORTPLUS.SG


4. Largest Women's Section on Second Floor


Inspired by the brand's tagline of Impossible is Nothing, the second floor of the adidas brand centre features the largest adidas women's section in Singapore, a reflection of the brand's commitment towards supporting women in sports.


The area features special ranges designed specifically for women, from sports bras for different activities such as yoga, barre and core workouts, to training shoes like the AlphaTorsion, and spotlighting the best and newest from the women's range of products such as the adidas UltraBOOST 22, a running shoe created by an all women team and tapping on women-specific insights.

PHOTO: ADIDAS SINGAPORE


The UltraBOOST 22 represents a key milestone in adidas’ long-term commitment to offer the best product to all women, through improvements and benefits that support the needs of its diverse community of women.


5. Originals Footwear Floor


Situated at Basement 1 of the adidas Brand Centre is the Originals Footwear section for Men, Women and Kids! Fans of iconic and classic adidas originals footwear will love this space, which features a hype wall for both the men's and women's section.


Other limited edition shoe ranges that can be found in the Brand Centre include adidas ULTRABOOST DNA City Pack, designed with six Southeast Asian creators.


The adidas Brand Centre looks to be the destination that offers the largest array of adidas performance and Originals apparel, footwear, as well as accessories in Singapore.


If you have yet to check it out, you should do so soon!

PHOTO: GENE LECK, SPORTPLUS.SG


adidas Brand Centre

Address: 270 Orchard Rd, Singapore 238857

Opening hours: 10am-10pm daily

Nearest MRT station: Orchard, Somerset


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