top of page

What's in Store at Singapore's adidas Brand Centre in Orchard Road?

Five cool things to check out at adidas Singapore Brand Centre Knightsbridge, largest mono-brand retail sports destination in Singapore

PHOTO: GENE LECK, SPORTPLUS.SG


Located at Knightsbridge spanning three floors, the adidas Singapore Brand Centre was launched on 24 December 2021, and is the largest mono-brand retail sports destination in Singapore.


Aptly labelled #HOMEGROUND, the new adidas Singapore Brand Centre, the first in Singapore, features Singapore-inspired elements and is the largest adidas outlet on the island.

PHOTO: ADIDAS SINGAPORE


Situated in Knightsbridge at the heart of Orchard Road, the three-storey tall facility features shoes and apparel unique to the Southeast Asian region, or that can only be found in Singapore.


So what's cool about the largest mono-brand retail sports destination in Singapore? Sport Plus paid an on site visit to find out.

PHOTO: GENE LECK, SPORTPLUS.SG


1. Creative In-store art installations done in collaboration with local artists


One of things you must keep an eye out for are the creative in-store art installations, anchored on the Singapore identity. These comprise hyperlocal infusions and collaborations with local artists - as a celebration of diversity in a multicultural country.

PHOTO: ADIDAS SINGAPORE


Located at different areas within the adidas Brand Centre, these are created in partnership with local designers Terence Woon, Pamela Ting and Jessica Wong from SCENE

SHANG, and Li Ziqi and Jocelyn Winata from Re-Source Design, a local design and fabrication consultancy.

PHOTO: GENE LECK, SPORTPLUS.SG


Design inspirations are taken from the daily life of Singaporeans – from jogging along the Singapore River and east coast park, to patterns from shophouses tiles, the void deck, and local delights – the designs would resonate with the locals across the rhythms of sports, nature, and life.


2. Customise your Buys at The MakerLab


No we are not just talking about embroidery here, the MakerLab situated on the second floor of the adidas Brand Centre is the second one in Singapore after Vivo City, and allows shoppers up to five different types of customisations of their gear - from caps to t-shirts and bags!

PHOTO: GENE LECK, SPORTPLUS.SG


These include heat press vinyl, direct to print, embroidery machine service, iron-on patch and accessories, and football jersey customisations, all of which can be pre-designed to save time via iPad or tablet.

PHOTO: GENE LECK, SPORTPLUS.SG