Created by Women for the Female Foot: adidas unveils the ULTRABOOST 22

adidas' latest shoe release for women manifests its ongoing commitment to the female running community

Image via adidas Singapore

3 December 2021, Singapore - adidas Running has unveiled the adidas Ultraboost 22, the latest addition to the iconic Ultraboost line-up which the brand says would provide runners with four per cent more supreme energy return than the Ultraboost 21 for women.

Designed with our oceans in mind, adidas' latest footwear includes a CONTINENTAL natural rubber outsole and an upper made with yarn containing 50 per cent Parley Ocean Plastic.

The launch represents a key milestone in adidas' long-term commitment to offer the best products to all women, through improvements and benefits that support the needs of the diverse female community.

The new Ultraboost 22 was informed by women-specific insights to provide runners with a shoe that is specifically tailored for the comfort of their feet.

Image via adidas Singapore

A Running Shoe Designed for the Female Foot

According to adidas, its all-women team of designers and product developers have worked closely with the adidas running community and testers to create a new silhouette, which marks the biggest update to the Ultraboost line-up yet.

Known as one of the shoes which has been at the forefront of performance running since its first iteration in 2015, the Ultraboost 22 delivers supreme energy return technology, combined with a refined design for ultimate comfort.

Image via adidas Singapore

Key adidas Ultraboost 22 features:

Energy Return – the new upper and LEP torsion system combine with the iconic BOOST midsole to deliver superior energy return, 4% more than the Ultraboost 21 for women.

LEP – the adidas Linear Energy Push is an evolution of the torsion system which works in harmony with the boost midsole and the newly designed outsole for a responsive ride.

PRIMEKNIT+ – the refined PRIMEKNIT+ forged zones are made with yarn containing 50% Parley Ocean Plastic, providing an adaptive fit.

360° fit improvement based on the female anatomy – the fit is based on a new last built on female anatomical insights. It reflects a narrower heel, a lower instep and keeps the unique S-curve heel. It is designed to work in harmony with the heel counter to let the Achilles tendon move more freely.

Image via adidas Singapore

Supporting the Community

To celebrate the new silhouette and to support the adidas Running community in reaching its goals, adidas Running will be launching a variety of exciting updates.

• The HI ENERGY playlist, which is set to help boost runners’ energy, featuring high energy beats, will be available on 11 December on Spotify.

• As part of the launch, there will be a Social Contest held between 17-24 December on adidas Runners Singapore Facebook page, where participants will stand a chance to win a pair of the Ultraboost 22.

The adidas Ultraboost 22 will launch in a magic mauve colourway, retailing at S$260 and will be available exclusively to Creators Club members on 2 December 2021.

The adidas Ultraboost 22 will be available via the adidas app, and at selected Performance stores below from 9 December 2021.

• adidas Performance, Bugis Junction

• adidas Performance, Causeway Point

• adidas Performance, ION Orchard

• adidas Performance, JEM

• adidas Performance, Jewel Changi Airport

• adidas Performance, Marina Bay Sands

• adidas Performance, OG People’s Park

• adidas Performance, Paragon

• adidas Performance, Suntec City

• adidas Performance, Waterway Point

• adidas Performance, VivoCity

Image via adidas Singapore

#adidas #adidasSG #UltraBoost22