Under Armour x Virgin Active Sunrise Yoga: #U1st Campaign Finale

Under Armour concludes month-long campaign that champions women with exclusive Yoga event at Marina Bay Sands Skypark

PHOTO: GENE LECK, SPORTPLUS.SG


30 October 2021, Singapore - Under Armour has concluded a month-long campaign that champions women with an exclusive sunrise yoga event at Marina Bay Sands Skypark this morning.


The campaign, which comprised a series of outdoor community workouts and livestreams involving Under Armour's Women's Squad and brand ambassadors, was part of a collaboration with Virgin Active gym, who provided trainers and venues for the popular series.

VIDEO: GENE LECK, SPORTPLUS.SG


Prioritising Our Needs First


Speaking at the sunrise yoga event this morning, that was held in front of a breath taking backdrop, sports presenter and Under Armour brand ambassador Kelly Latimer shared why it is important for women to prioritise their needs in today's context.

PHOTO: GENE LECK, SPORTPLUS.SG


"We are always pulled in so many directions, and with the pandemic there is very little boundaries between being at work, being at home, being with the kids and being with friends," said Latimer.

PHOTO: GENE LECK, SPORTPLUS.SG


"Without making sure we prioritise ourselves and put ourselves at the fore front, it is very hard to say no to a lot of things."


Fellow Under Armour ambassador and fitness trainer Cheryl Loh concurred, saying: "As a personal trainer I have to motivate my clients, if I don't take care of myself first, my mental health, and I don't move myself or motivate myself first, I will not be able to take care of my clients."

PHOTO: GENE LECK, SPORTPLUS.SG


The #U1st campaign is a bid to empower women to be better, stronger, and more focused, and invites all women to come together as one team to focus on what matters most: U.


#SportPlusSG #ActiveWear #UnderArmour #UnderArmourSG