Looking to grow its community in Asia, lululemon has expanded its store fleet to five since its first outlet in ION Orchard in 2014
PHOTO: LULULEMON SINGAPORE
9 September 2021, Singapore – Having opened its first outlet in ION Orchard, Singapore in December 2014, lululemon athletica has grown its community across Asia, and recently expanded its local fleet of stores to five, with the latest outlet located at Vivo City.
Founded in 1998 in Vancouver, Canada, the yoga-inspired, technical athletic apparel company's popularity has climbed steadily in Singapore, and its latest addition looks to tap onto the growing number of hikers and active lifestylists across the south side of Singapore, in what it deemed as "weaving its southern tip into a tapestry of sweaty pursuits within a cradle of nature".
PHOTO: LULULEMON SINGAPORE
Light-Display Wall
Designed to reflect the community where it's situated, a key highlight of the new 3,100 square feet lululemon Vivo City store is the light-display wall of the iconic Sentosa Gateaway arch.
The store will also feature a community board with the latest Ambassador-led classes and events, aimed at connecting members, promoting well-being, and providing support as they live and breathe the sweat life.
PHOTO: LULULEMON SINGAPORE
lululemon FEEL campaign
lululemon's opening of its Vivo City outlet is done in conjunction with the recently launched lululemon FEEL campaign, which spotlights innovative products that have the buttery softness of cult favourite Aligns but also providing the smoothing support that helps individuals feel their practice better.
PHOTO: LULULEMON SINGAPORE
Available on lululemon.com and in stores, including the new lululemon VivoCity store, these include signature products such as the ABC Pant in Utilitech™ Fabric and new Instill Tights.
FEEL SPACE: ABC Pant in Utilitech™ Fabric, Modern Menswear that Works
The ABC Pant made with the Utilitech™ Fabric underscores the brand's design philosophy. An alternative to denim, this casual pant has all the comforts a modern man needs complimented by performance features that will take him through the day with ease.
PHOTO: LULULEMON SINGAPORE
Utilitech™ is an abrasion-resistant fabric with incredible stretch. This mid-weight, four-way stretch performance fabric offers a more structured and tailored look while having a natural hand-feel on the outside for greater comfort and range of motion.
PHOTO: LULULEMON SINGAPORE
FEEL EMBRACE: A New High Performance Yoga Franchise, Instill Tight
Guided by lululemon’s Science of Feel™, every aspect of the Instill Tight has been meticulously engineered. The hero is lululemon’s proprietary fabric, SmoothCover™, a breakthrough technical fabric that Is not only supportive but also delivers a luxuriously soft next-to-skin feel and smoothing coverage.
PHOTO: LULULEMON SINGAPORE
The Instill Tight is designed to fit like a second skin, following every curve with the utmost precision. The waistband is constructed with a high-rise in the front and a super-high rise in the back, with back drop-in pocket to keep cards and keys secure.
Support from Asia Pacific Community
Speaking on lululemon's opening of its fifth store in Singapore, Ken Lee, Senior Vice President at lululemon Asia Pacific is grateful for the support that has come from the community across Asia.
PHOTO: LULULEMON SINGAPORE
He said: "We're very thankful for the support of our community in the past six years, since lululemon made its first step into Asia. This year, we’re excited to continue to extend our store fleet with new store openings including one at VivoCity, Singapore."
"Our expansion in the region is testament to our commitment to supporting our communities in their sweaty pursuits and wellbeing journeys."
PHOTO: LULULEMON SINGAPORE
With community at the heart of lululemon's endeavours, the new store will offer a full range of high-performing, technical women’s and men’s products, which are created to support their every workout from yoga to running, water sports to training, and everything in-between.
lululemon Stores in Singapore
lululemon, Duxton Road
79 Duxton Rd, Singapore 089538
lululemon, ION Orchard
2 Orchard Turn, ION Orchard, # B1-11, ION, Singapore 238801
lululemon,Marina Bay Sands
10 Bayfront Ave, The Shoppes at Marina Bay Sands, # B2-42, Singapore 018956
lululemon, Takashimaya Ngee Ann
391 Orchard Road, Ngee Ann City, #03-12B/13, Singapore 238873
luluemon, VivoCity
1 HarbourFront Walk, #01-131/132/133, Singapore 098585
To find out more about lululemon's new High Performance Yoga Franchise, visit here.
To locate lululemon's new store at Vivo City, visit here.