Activewear leader brings together running communities to embrace the Joy of Movement
PHOTO: LULULEMON SINGAPORE
27 June 2023, Singapore - lululemon announced its latest 'Together in Stride' campaign with the launch of its new Road to Trail collection in June as the brand sees running as a movement that elevates the holistic well-being of all.
Earlier this month on 3 June, the brand celebrated Global Running Day by bringing communities together for a shared experience at the heart of Tokyo, Japan.
PHOTO: LULULEMON SINGAPORE
The event, a 9km race around Japan's scenic capital city, was attended by lululemon ambassadors Vriko Kwok, Brazilian jiu-jitsu martial artist, entrepreneur, mentor and advocate for women, and Yoonyoung Kang, ultrarunner and Judo Black Belt holder; with both having participated in the Tokyo Run experience to encourage runners to focus on how the sport of running can nurture well-being.
More guest supporters around the region joined in as well, including Korean model Hyejin Han, Hong Kong Olympian swimmer and medalist Camille Cheng, Thai actor Pongsakorn Mettarikanon, and Singapore content creators Atiqa Mashood Dar and Fauzi Aziz.
PHOTO: LULULEMON SINGAPORE
"lululemon innovates for the well-being of all and with the Tokyo Run experience, we encourage everyone to begin their story of progress together," said Nathan Chang, Vice President of Brand and Community APAC, lululemon.
"The event is about fostering a community of people who run and support each other to pursue more active lifestyles for their holistic well-being. Running is more than putting one foot in front of the other. It's the experience during and beyond. When we move together, we create a sense of community and stories of progress, stride by stride.
PHOTO: LULULEMON SINGAPORE
The new collection and event are part of lululemon's 'Together in Stride' campaign, celebrating togetherness in motion, a key driving force of the Tokyo run experience. The campaign champions the sense of community and spirit of progress that is created when everyone collectively makes progress in their journey for better well-being.
New Road to Trail Collection
The new Road to Trail Collection from lululemon is designed for running to provide the best comfort and technical experience to enable everyone to push past their limits, distraction-free. Our apparel is developed in partnership with our ambassadors and athletes and shaped by the brand's history and expertise in designing movement.
PHOTO: LULULEMON SINGAPORE
Every product in Road to Trail is meant to meet the diverse needs of runners who favour different speeds, distances and terrains. Airflow management in tops and bottoms with micro mesh paneling will stay comfortable and dry for long adventures. The versatility and functionality of the new collection can also suit a wide range of activities from daily sweat routines to everyday activities.
Road to Trail includes special editions of the Fast and Free franchise made of sleek Nulux fabric that allows for free, lightweight movement.
PHOTO: LULULEMON SINGAPORE