Road to HYROX: Redefining ‘Healthy’ Through Real Stories

AIA Singapore Champions Accessible Fitness Through the Power of Community and Transformation, with four Key Personalities Powering the 'Road to HYROX' Series

The "Road to HYROX" series by AIA Singapore features 4 inspiring KOLs, each bringing their own voice. PHOTO: AIA SINGAPORE

SINGAPORE, 3 November 2025 – AIA Singapore is redefining what it means to live Healthier, Longer, Better Lives with the launch of its powerful new video series, “Road to HYROX.”

More than just a fitness journey, this multi-episode documentary captures the real stories of resilience, teamwork, and transformation as everyday people push their limits in preparation for one of the world’s fastest-growing fitness competitions — HYROX.

Redefining ‘Healthy’ Through Real Stories

At the heart of "Road to HYROX" lies a simple yet profound message: fitness is for everyone. The series follows a diverse cast of AIA employees, consultants, and four inspiring Key Opinion Leaders (KOLs) — each bringing their own voice, vulnerability, and drive to the challenge. Through sweat, setbacks, and small victories, viewers witness how fitness transcends physical boundaries, becoming a catalyst for mental and emotional strength.

“For us at AIA Singapore, it’s so much more than just physical transformations,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer, AIA Singapore. “It’s about fostering mental fortitude, building supportive communities, and inspiring everyone to embrace active living in their own unique ways.”

The series embodies AIA Singapore’s long-standing commitment to inclusivity and accessible wellness, demonstrating that active living isn’t reserved for elite athletes — it’s achievable for everyone.

Meet the Four Personalities Powering the ‘Road to HYROX’

The Road to HYROX series brings together four dynamic fitness personalities, each mentoring and motivating teams of AIA employees and consultants as they prepare for the upcoming AIA HYROX Singapore 2025.

1. Benjamin Byrne – The Smiling Afro

Known affectionately as @the.smiling.afro, Benjamin Byrne’s infectious energy and authenticity have made him a standout figure in Singapore’s digital scene. After taking his health more seriously in 2023, Benjamin now faces his first HYROX challenge with determination — proving that anyone can rewrite their fitness story, no matter where they start.

2. Tyen Rasif – The Fitness Visionary

A fitness trainer, singer-songwriter, and content creator, @tyenrasif blends creativity with athleticism. Her approach to wellness emphasises balance and self-expression, showing audiences that fitness can be both empowering and enjoyable. Tyen’s leadership in the series highlights how consistency and community can transform lives.

3. Jamie Pang – The Entrepreneurial Athlete

As the founder of Fitmonkie, a homegrown fitness apparel brand, @jamiepang brings her entrepreneurial spirit to the HYROX arena. Her journey represents the strength of women in sport and business, inspiring others to embrace confidence, discipline, and self-belief — both in and out of the gym.

4. Johnny Tieu – The Pro Athlete and Mentor

Based in Bali, @quacktieu is a fitness consultant and professional athlete with podium finishes across Asia. Known for elevating those around him, Johnny’s mission is to empower Asian athletes to shine on the global stage. His presence adds professional insight and grit to the Road to HYROX narrative, guiding participants to discover their full potential.

Together, these four personalities mentor ten AIA employees and consultants, handpicked through an internal competition. Representing different fitness levels and personal goals, the participants exemplify the spirit of inclusivity and perseverance that defines both HYROX and AIA Singapore’s wellness philosophy.

From Race Day to Every Day: Building Lifelong Habits

The series tagline, “From race day to every day,” perfectly encapsulates its essence. Road to HYROX isn’t just about race preparation — it’s about cultivating sustainable habits, nurturing resilience, and embracing an active lifestyle long after the finish line.

Through candid storytelling and behind-the-scenes training footage, audiences gain an authentic look into the mental and emotional evolution of the participants. The result is a moving portrayal of how community, courage, and consistency can transform lives.

AIA Singapore: Leading the Movement for Inclusive Fitness

Road to HYROX builds on AIA Singapore’s record-breaking fitness initiatives in 2025 — including the AIA HYROX Open Asian Championships, which drew nearly 25,000 participants and spectators to the Singapore National Stadium, and the AIA Ultimate FitnessFest, a first-of-its-kind hybrid event designed for all fitness levels.

These initiatives are part of the broader AIA One Billion movement, aiming to empower one billion people to live Healthier, Longer, Better Lives by 2030. From offering complimentary personal accident coverage for HYROX participants to introducing adaptive and corporate relay categories, AIA Singapore continues to redefine accessibility in fitness.

Join the Journey: Watch ‘Road to HYROX’

The Road to HYROX video series premieres in November 2025, with new episodes released through December 2025 on AIA Singapore’s social media channels. The first episode, “It Starts Here,” introduces the four KOLs and the diverse group of participants embarking on this transformative journey.

Whether you’re an athlete, a weekend warrior, or someone just beginning your wellness journey, Road to HYROX is a testament to what’s possible when determination meets community — and when fitness becomes a lifelong pursuit.

Follow AIA Singapore on social media for updates, exclusive sneak peeks, and behind-the-scenes stories from the Road to HYROX series. #HYROXSG #AIASingapore