AIA Kicks Off Countdown to HYROX Singapore Race Weekend with Joint Media Preview and the Launch of AIA Ultimate FitnessFest
- John Yeong
- Jun 20
- 3 min read
AIA Ignites Excitement Ahead of HYROX Singapore, as AIA launches inaugural AIA Ultimate FitnessFest (AUFF)

Singapore, 20 June 2025 — As Singapore’s fitness scene continues to surge, AIA Singapore stepped up its commitment to champion healthier lifestyles, announcing an exciting new event this afternoon at Fitness First.
In an electrifying lead-up to the highly anticipated AIA HYROX Open Asian Championships race weekend, AIA Singapore hosted a special AIA-HYROX Media Preview, offering an exclusive sneak peek into the challenge, energy, and preparation behind the world’s fastest-growing fitness race.

Friendly Competition Heats Up: AIA vs HYROX vs Red Bull
A highlight of the Media Preview was a special challenge showdown featuring three competitive teams: AIA vs HYROX vs Red Bull. The spirited face-off not only showcased the athletic prowess of each team but also set the tone for what participants and spectators can expect during the upcoming HYROX Singapore race weekend.

Adding to the excitement, media representatives and fitness enthusiasts were invited to try out the full HYROX experience, testing their mettle across all 8 official HYROX workout stations right at Fitness First. The stations, which included signature HYROX challenges like sled pushes, rowing, burpee broad jumps, and wall balls, provided participants with a taste of the endurance, strength, and grit required for race day success.

AIA Launches Inaugural AIA Ultimate FitnessFest (AUFF)
In conjunction with this preview, AIA Singapore proudly announced the launch of the inaugural AIA Ultimate FitnessFest (AUFF), a pioneering hybrid fitness initiative supported by HYROX. Running from August to September 2025, the festival is part of AIA’s mission to champion healthier, longer, better lives for all.

The AUFF features two exciting editions:
University Edition – specifically designed for students across Singapore’s universities, offering them the chance to compete in qualifiers and vie for spots at the AIA HYROX Open Asian Championships 2025.
Open Edition – welcoming fitness enthusiasts of all ages for a fun, inclusive, and scaled-down HYROX-inspired challenge.

More than just physical fitness, AUFF embodies AIA’s #RethinkHealthy movement, which encourages broader, more holistic definitions of health while addressing the importance of financial protection for younger Singaporeans. To this end, AIA has introduced the AIA #GenFit PA plan, a specially designed personal accident insurance product tailored to the active lifestyles of Gen Z.

AIA and Fitness First: Pioneering Health and Fitness Together
This deepened partnership between AIA and HYROX, with Fitness First as the official HYROX gym partner, underscores a powerful commitment to making fitness more accessible and engaging for all. Fitness First continues to play a key role in providing training facilities and HYROX-inspired workouts to help participants prepare for the challenge ahead.

"As we gear up for the HYROX Singapore race, our collaboration with HYROX and Fitness First reflects our commitment to empowering the community to embrace healthier lifestyles,” said Wong Sze Keed, CEO of AIA Singapore. “With the launch of AIA Ultimate FitnessFest, we aim to inspire individuals to not only push their physical limits but also consider their long-term well-being.”

For those ready to take on the HYROX challenge or to learn more about AIA Ultimate FitnessFest, visit www.aia.com.sg/ultimate-fitnessfest.
Get ready, Singapore. The countdown to HYROX race weekend is on. #HYROXSG #AIASingapore #FitnessFirstSG