On Opens First Flagship Store in Singapore at Jewel Changi Airport, Elevating the Performance Running Scene in Southeast Asia
- John Yeong
- Jul 14
- 3 min read
Discover On’s First Southeast Asia Flagship Store: Where Swiss Innovation Meets Singapore’s Running Community
The iconic Swiss sportswear brand On has officially launched its first Southeast Asia flagship store in Singapore, bringing its cutting-edge running technology and community-driven ethos to the heart of Jewel Changi Airport.
A New Era of Sportswear Innovation Arrives in Singapore
On, the premium Swiss brand known for revolutionising running through its patented CloudTec® cushioning and Speedboard® technology, has chosen Singapore for its first flagship retail store in Southeast Asia.
This marks a major milestone in the brand’s global expansion and highlights Singapore’s growing influence as a fitness and performance running hub in the region.
Partnering with retail specialist Gill Capital, On aims to deliver an immersive brand experience that connects with Singapore’s passionate community of runners, athletes, and lifestyle enthusiasts. The move cements Singapore’s reputation as a launchpad for innovation, movement, and premium sportswear in Southeast Asia.
Martin Hoffman, CEO of On, shared:
“We are thrilled to bring our ‘Dream On’ experience to Singapore. This flagship store is more than just a retail outlet — it’s a hub of inspiration for every runner, from beginners to pros. Singapore's energy, diversity, and fitness culture make it the perfect place for us to deepen our community connection.”
Inside the New On Flagship Store at Jewel Changi
Strategically located in Jewel Changi Airport, one of the world’s most visited lifestyle destinations, the two-storey On store spans 9,300 square feet, designed to provide an immersive and interactive retail experience.
Key Highlights:
“Magic Wall” for quick and seamless shoe fittings.
Interactive displays explaining On’s CloudTec® and Speedboard® performance technologies.
Curved architecture and natural textures to evoke the feeling of motion and calm — inspired by Singapore’s coastline running routes and cityscape.
From performance-focused runners to casual athletes, the store is built to inspire movement, innovation, and community engagement.
What You’ll Find In-Store
On’s Jewel Changi store is carefully curated across two levels:
Level 1: Performance Zone
Featuring top performance models like Cloudmonster and Cloudrunner.
The launch also includes the spotlight Zendaya x On “ZONE DREAMERS” campaign — combining cultural relevance with athletic design.
Exclusive early look at the new LightSpray™ technology, set to redefine technical outerwear.
Level 2: Lifestyle, Tennis & Outdoor
Lifestyle silhouettes like Cloudtilt and Cloud 6.
Roger Federer co-designed tennis gear in the dedicated performance tennis zone.
Outdoor trail favourites such as Cloudultra and Cloudrock.
A kids’ preview collection, offering something for every runner in the family.
Beyond Shopping: A Community Hub for Runners in Singapore
More than just a flagship store, On at Jewel is designed as a community centre for movement. In the coming months, the store will host:
Weekly group runs with local leaders.
Workshops on running form, injury prevention, and recovery.
The launch of the On Run Club Singapore, bringing together runners of all levels to connect, train, and grow.
Hoffman adds, “Our commitment goes beyond retail. We want to inspire the spirit of movement and create a space where runners feel seen, supported, and empowered.”
Why It Matters to Southeast Asia’s Running Community
With performance running gaining rapid popularity across Southeast Asia, On’s flagship store in Singapore represents more than a retail opening — it’s a signal of growing investment in innovation, community-building, and premium sportswear experiences in the region.
For runners looking to elevate their training, embrace Swiss-engineered technology, and become part of a passionate fitness community, On’s Jewel Changi flagship is the place to start.
Visit the On Store Singapore
📍 Location:
Jewel Changi Airport
78 Airport Blvd, #02-230/231
🕒 Opening Hours:
Daily – 10:00 AM to 10:00 PM
Whether you're chasing your next personal best or discovering the joy of movement, step into the future of running with On at Jewel Changi. #OnRunningSG #DreamOn #JewelChangi
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