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- adidas Supernova Running Shoe Review: Running Shoes 2021
Team Singapore sprinter Lim Yao Peng helps SportPlus review adidas latest iteration of the adidas Supernova Photo: Fuad Idris / SportPlus.SG adidas recently brought back the Supernova in new colourways, and here at SportPlus.SG we were fortunate to receive a pair for review. Known as the pair of running trainers that offer good midfoot support, and an extra bounce to make you feel like you are running lighter, the adidas Supernova is suitable for runners who are looking to kickstart or even restart their fitness journey, and is designed with comfort as its key. Helping us assess the these shoes is former Team Singapore national sprinter and SEA Games athlete Lim Yao Peng, who is also a coach at MaxForm and the co-founder of boutique gym Grityard. Photo: Fuad Idris / SportPlus.SG 1. How is the overall fit of the shoes? Would grade this as an all purpose shoe. From long standing hours during coaching, to speed training and general distance running. Toebox is wide enough for one with a wide fit, thus keeping the feet comfortable throughout the day. It suits all of the needs as intended. 2. The Supernova is supposed to be an everyday shoe for jogging, interval work and sprinting. What are your personal thoughts on the shoes? The "flatness" of the sole gives a good "grounded" feel as I did my drills and sprints. That's an important factor as a sprinter as I want to feel stable with every pound on the ground. It also has good traction, which adds on to the points mentioned above. With the lack of carbon fibre or those sort of tech built in this shoe, it definitely loses out on that extra boost per stride. Nevertheless, doing a 5km and interval run was still a breeze. Photo: Fuad Idris / SportPlus.SG 3. The shoe is meant to cushion the landing for heel strikers (runners who land on their heels). Not sure if you managed to do some jogging in the shoes - did you notice more cushioning around the heel area? I don't land on my heel, therefore I didn't feel the effect of it. 4. How spacious is the Toebox area? Does it pinch on your toes? Great space for my feet! Could use it the whole day for different purposes. 5. How would you rank this compared to other shoes you have worn for your runs when it comes to traction? This would be one of the grippy-iest shoes I've worn. It gives me the confidence to apply force even on a wet track. 6. Understand that sprinting is very different from regular running, what would you look out more for shoes that are meant for speedwork? I usually prefer racers for my speedwork as it allows me to feel the ground. I've recently used a couple of carbon fibre plated shoes that are meant for distance running. While they are comfortable and have great energy return, however, the excessive stack height of the shoe changes that feel. In short, if I were to do a speed session, I would go for the Supernova over the others as I like to feel the ground. Photo: Fuad Idris / SportPlus.SG 7. Some shoes have low stack height in the forefoot for more advanced runners, so they can feel the ground more. This shoe has a low stack height (in my opinion), thus more suitable for speedwork and even some form of gym work as it's flatter and more stable if one prefers to use it. 8. Have you studied your running gait before? Do you tend to pronate or supinate more? I tend to pronate more for sure due to partial flat feet. But I didn't analyse visually with this shoe. Mainly based on feels. However, I didn't feel that I was over pronating because of it's flatten or in other words, less assistance to toe-off due to the lower stack height. Having done speed, intervals and distance running with it, I feel it's enough for all needs. Can't speak for anything that's more than 5km. 9. Overall thoughts on the shoe? How did you enjoy your run? As an entry level shoe, I would say it's a great pair. Comparing this apple to apple. The adidas Supernova is priced at S$150, and its design includes features such as: • A Highly comfortable BOOST&BOUNCE Midsole - The perfect combination of BOOST, adidas' most responsive cushioning ever; and BOUNCE, a great lightweight and highly durable elastic foam. • Lightweight Engineered Mesh Upper - Specially designed to increase breathability, flexibility, and support for seamless movement. #adidasSG #Supernova #Running
- adidas Runners Community to Celebrate Fourth Anniversary with 'King of the Hoods' Event
adidas invites people in Singapore to share their most-loved running routes in their hoods to crown a zonal champion PHOTO: ADIDAS SINGAPORE 14 October 2021, Singapore - In celebration of its fourth anniversary this month, the adidas Runners community is looking to invoke nostalgia by taking inspiration from the brand’s famous running event in the early 2010s ‘King of the Road’ for this year's celebratory event. "KING OF THE HOODS" (KOTH) is a free virtual event that aims to celebrate the community’s journey over the past four years while uniting people in Singapore around the shared love of sport, regardless of whether they are an Eastie, Westie, North-sider or South-sider. PHOTO: ADIDAS SINGAPORE It will feature Singapore’s most-loved running routes submitted by participants on the adidas’ Social Media channels for the general public to eventually discover these #SGRROTW (Singapore’s Running Route of the Week) for themselves. What started off as a small running group of 10 to 12 runners in 2017 at Marina Bay Sands has grown to become one of Singapore's leading urban running communities. PHOTO: ADIDAS SINGAPORE For this year's virtual event, 200 participants will stand a chance to win a limited edition KING OF THE HOODS t-shirt, while participants from the zonal champion will win a limited edition KING OF THE HOODS medal. More about adidas KING OF THE HOODS (KOTH) When is King of the Hoods (KOTH)? KOTH is a one-week long virtual challenge starting this Saturday, 16th October 2021 which ends on Sunday, 24th October 2021. PHOTO: ADIDAS SINGAPORE How can I participate and submit an entry for KOTH? Runners can participate for free and stand to win the prizes in three simple steps: 1. Run your best 4km between Saturday, 16th October 2021 to Sunday, 24th October 2021 and track it via your preferred running application or the brand's prefered tracking app like the adidas Runtastic Running mobile application, available for download on the App Store and Google Play. 2. Submit your entry via a submission form 3. Set your Instagram profile to public, and share a photo in your feed or stories of the zone that you’ll be representing, and one thing you love about running in your zone. You must include the hashtags #KOTHSG #adidasRunnersSG #adidasSG to join the conversations. PHOTO: ADIDAS SINGAPORE adidas will be sharing a Rep Your Hood leader board every two days, for runners to keep track of the leading hoods and potentially rally their running buddies in their hoods to clock as many miles as possible during the challenge period. 200 winners from the four zones will stand a chance to win an exclusive adidas Runners KOTH T-Shirt. In addition, the zone with the most distance clocked during the week-long event will be crowned KOTH Zonal Champions and participants from the zone will win the limited edition KOTH medal on top of the t-shirt. Follow the conversations on Facebook and Instagram using @adidassg #KOTHSG #adidasRunnersSG #adidasSG #SportPlusSG #ActiveWear #adidassg #adidas #Supernova #adidasRunning
- adidas X James Bond Collection Launched to Mark Release of 'No Time To Die' 007 Movie
adidas unveils special 007 collaboration, celebrating the 25th Bond film, ahead of the much-anticipated cinematic release of No Time to Die this September Image via adidas Singapore 14 September 2021, SINGAPORE – adidas has unveiled a special adidas x 007 collaboration in celebration of the 25th Bond film, ahead of the much-anticipated cinematic release of the 'No Time to Die' movie this September. The partnership sees the icon of modern cinema collide with an icon of contemporary footwear to celebrate the launch of the 25th James Bond film with a new line of adidas UltraBOOST styles - all inspired by the world of 007. Image via adidas Singapore The new UltraBOOST collection will launch in two phases – the first phase exclusively for members of the Creators Club program from September 17th, while the full collection will be made available to the public on September 24th. First to launch in the partnership is the UltraBOOST DNA White Tuxedo ($280) – a limited edition iteration of the silhouette that celebrates one of James Bond’s best-known style statements. Image via adidas Singapore The updated design centers on a white base, complete with a James Bond motif on the tongue and finished with the iconic 007 insignia, for a sleek, minimalist look in honor of the world’s coolest secret agent. The footwear pack also features: ULTRABOOST 20 Black Tuxedo ($280): Embodies James Bond’s classic black tuxedo. Inspired by thrilling action scenes in No Time To Die, this running shoe features responsive cushioning and a graphic on the sockliner pulled straight from the backdrop of a scene set in Cuba. Image via adidas Singapore ULTRABOOST 20 Q Branch ($280): Honoring Q Branch, the birthplace of wearable tech, is celebrated through the inclusion of a hidden pocket in the lace-cage of the shoe. ULTRABOOST 20 No Time To Die Villain ($280): Inspired by the latest Bond villain, Safin, this design with a look of rough concrete, a lace cage that mimics Safin's porcelain mask and a sockliner imprinted with details straight from his bunker. Image via adidas Singapore The stylised new designs are complimented with the pure functionality of the celebrated adidas UltraBOOST range. The BOOST™ midsole on each shoe provides an ultimate level of energy return. Made from solid granular material known as ‘TPU’, BOOST™ delivers incredible energy return in every step and superior cushioning and durability in all conditions. Image via adidas Singapore The full adidas x 007 collection will be available via the adidas app, at adidas.com.sg and at adidas Performance VivoCity on September 24th. No Time To Die will be released in cinemas in Singapore from September 30th. For more information, visit www.adidas.com.sg/ultraboost. Join the conversation on Facebook and Instagram via @adidasSG @adidasRunning and @007. #SportPlusSG #ActiveWear #adidassg #adidas #ultraboost #adidasRunning
- adidas reimagines UltraBOOST DNA in 'City Pack': Celebration of Local Cultures in Southeast Asia
adidas teams up with creatives from local communities in Southeast Asia to unveil an exclusive collection of six UltraBOOST DNA designs PHOTO: ADIDAS SINGAPORE 1 November 2021, Singapore - adidas has unveiled its CITY PACK today, a creative reinvention of the popular UltraBOOST DNA, in collaboration with six local creatives from across Southeast Asia. It is the first time adidas has launched a regional hyperlocal collaboration like this to redesign a street-fashion icon. An origin story by the community, for the community, adidas has teamed up with creatives from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam to recreate this exclusive collection of six new UltraBOOST DNA designs, each representing and celebrating their respective homeland. Southeast Asia is the heart of a new world order. Rich in traditions, diverse in culture, a myriad of beautiful language and vernaculars, yet, united in hope for a greater, better future. This is the land where some of the world's best talents are unearthed - in sport, the arts, fashion and music. CITY PACK celebrates just that; the coming-together of different cultures and people of Southeast Asia, presenting the versatility and richness of the cultures, communities and identities in the region. PHOTO: ADIDAS SINGAPORE Six bold UltraBOOST DNA designs will be launched, with each taking inspiration from the respective local identities of Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Drawing inspiration from Singapore's futuristic landscape and the efficient, systemic ways of working - an inherent part of Singapore's progressive identity - Singapore’s collaborator, Eman Raharno Jeman (ClogTwo) shared: “Instead of using heritage and tradition, I drew relation to mechanical components, wires, and gears to symbolise the people that run this ever-changing, ever-progressing machine island." "A representation of my country, the processor is the smallest yet most powerful component in the computer. This is what I perceive Singapore to be: a state of the art, well-oiled and always-in-motion nation.” PHOTO: ADIDAS SINGAPORE Petr Stastny, Country Manager of adidas, added: "The ULTRABOOST (UB) has always been a first and the pioneer in winning the hearts of consumers all around the world, changing the way they see and feel running." "With CITY PACK, we're bringing back the ULTRABOOST DNA edition this time for a different reason - we want to celebrate the diverse identities and cultures in the region by creating meaningful designs that represent those very identities, in a well-loved silhouette that consumers journey in." The CITY PACK will be available in Singapore via the adidas app, on adidas.com.sg and at selected retail stores from 11 November 2021 onwards for SGD $280. adidas Performance, Bugis Junction adidas Performance, ION Orchard adidas Performance, Jewel Changi Airport adidas Performance, Paragon adidas Performance, Suntec City adidas Performance, Marina Bay Sands adidas Performance, Vivo City Join the conversation on Facebook and Instagram via @adidasSG and @adidasRunning and #UltraBOOST DNA. #SportPlusSG #ActiveWear #adidassg #adidas #UltraBOOST #adidasRunning
- adidas unveils new Supernova colourways
Latest shoe release from adidas promises higher comfort and greater style PHOTO: ADIDAS SINGAPORE 8 October 2021, Singapore - adidas is bringing back the shoe that empowers new runners to take their first step, now in brand new colourways. With work life increasingly seeping into personal time, people have less time for themselves. When they do have time to work out, they want to make those experiences count. Designed with comfort as its key, the adidas Supernova is suitable for runners who are looking to kickstart or event restart their fitness journey. Affordably priced at SGD $150 yet high on specs, Supernova's design boasts high technical features such as: • Highly comfortable BOOST&BOUNCE Midsole - The perfect combination of BOOST, adidas' most responsive cushioning ever; and BOUNCE, a great lightweight and highly durable elastic foam. • Lightweight Engineered Mesh Upper - Specially designed to increase breathability, flexibility, and support for seamless movement. PHOTO: ADIDAS SINGAPORE • PRIMEGREEN materials - Made with PRIMEGREEN, a performance fabric made from recycled plastic and materials Supernova from adidas is now available via adidas app, adidas.com.sg and at select adidas Performance stores below. • adidas Performance, Bugis Junction • adidas Performance, Causeway Point • adidas Performance, ION Orchard • adidas Performance, JEM • adidas Performance, Jewel Changi Airport • adidas Performance, Marina Bay Sands • adidas Performance, OG People’s Park • adidas Performance, Paragon • adidas Performance, Suntec City • adidas Performance, Waterway Point • adidas Performance, VivoCity Join the conversation on Facebook and Instagram via @adidasSG and @adidasRunning #SportPlusSG #ActiveWear #adidassg #adidas #Supernova #adidasRunning
- adidas celebrates Yoga is for all with new 'Yoga Make Space Collection'
Dedicated yoga collection from adidas has been consciously crafted, inspired by the elements and aims to support through every move and practice, with apparel for women, men, and kids PHOTO: ADIDAS SINGAPORE Singapore, 23 May 2022: Today, adidas introduces its latest dedicated yoga offering, the adidas Yoga Make Space Collection. Featuring versatile pieces designed to support through the full breadth of yoga practice and conditions, the new range is inspired by the elements – Fire, Earth, Wind, Water – and is made in part with recycled materials. PHOTO: ADIDAS SINGAPORE Embedded in adidas’ commitment to ensure everyone experiences the lifechanging benefits of sport, the campaign celebrates how and why athletes and partners from different sporting, cultural, and artistic backgrounds make space for yoga. A practice which dates back centuries and has a rich heritage rooted in spirituality, yoga may offer benefits for the body and mind, underlining why its popularity continues to soar. PHOTO: ADIDAS SINGAPORE Knowing the value that being on the mat brings to different individuals, and the diverse ways in which they practice, the collection offers designs suitable for an assortment of yoga spaces and conditions, whether this be in the studio, out in open air or near the water. Fusing high performance with stylish design, the Yoga Make Space Collection includes apparel and accessories for women, men, and kids, enabling all those who do – or want to – practice yoga to be supported through every pose and move. PHOTO: ADIDAS SINGAPORE As well as using adidas’ latest material innovations, each piece also made in part with recycled materials to support adidas’ mission to help end plastic waste. Tailored to the different elements, key pieces include: Women’s • Fire: Designed for the demands of fiery yoga practices, the Yoga 4 Elements Onesie provides a second skin feel, with an AEROREADY ribbed material that embraces the body and moves with the athlete through each pose. Built with a longer front zipper, for easier removal, as well as racer back finish, gives added comfort following a powerful session. PHOTO: ADIDAS SINGAPORE • Water: Inspired by swimwear, the Yoga 4 Elements Top and Shorts offers all round practicality for yoga practices near the water. The built-in panels under the arms and bonded leg openings provide more freedom of movement, whilst the AEROREADY material helps manage moisture, to ensure comfort remains at the core during and between every posture. • Wind: Aiding unrestricted movement, the Versatile 4 Elements Windbreaker also features adidas WIND.RDY and gathered wrist cuffs to better protect against conditions, including the cold. The toggles and puller around the neck allow for more control over desired fit, whilst the vent included on the back provides breathability whilst practicing. PHOTO: ADIDAS SINGAPORE • Earth: Created for a grounding and distraction free yoga practice, the Yoga Studio Light Support 4 Elements 3S Bra and Yoga 4 Elements 7/8 Tights offer a minimalistic and natural look, where style is not compromised. The bra strap adjustability at the front allows alterations and fit to be optimised whilst wearing, with the tights’ soft and sleek finish creating a smooth sensation against the skin. Men’s • Earth: The Men’s Yoga Tank Tee and Pant feature minimal detailing for a clean look and feel. The dropped arm holes and racer back on the Tank Tee provide greater freedom of movement whilst the pants’ side pockets feature a concealed zipper to ensure comfort remains at the fore during every move. PHOTO: ADIDAS SINGAPORE • Water: The Men’s Yoga Tee and Shorts feature matching side seam designs to mimic the visual flow during yoga movements. The mesh side panels on the tee allow added stretch whilst the AEROREADY fabric in both garments keeps you feeling comfortable longer. To further illustrate the different motivations behind practicing yoga, adidas has collaborated with a diverse line up of partners – world-renowned yoga teacher Adriene Mishler, football legend Paulo Dybala, global icon Deepika Padukone and yoga and wellness instructor Gustavo Padron who each have a unique reason they come to the mat. PHOTO: ADIDAS SINGAPORE Speaking about how yoga has supported her over the years, international yoga instructor Adriene Mishler shared: “For me, my time on the mat is a dedicated moment to check in and be honest with myself about I am feeling. Though I have been on this journey for so long, I still experience the benefits of yoga, but just in a different way than when I first started. Some of my best ideas come from the instances where I create space to do nothing, which is something I have been able to carve out so beautifully through practicing yoga, in so many different settings and moments in my life. There is no better feeling than getting off the mat and feeling more connected to myself.” PHOTO: ADIDAS SINGAPORE Speaking the connection between nature and practicing yoga, global Indian actor Deepika Padukone shared: “The beauty of yoga, apart from its numerous benefits, is that you can practice it in absolutely any space, in any part of the world. We often talk about being self-reliant. Yoga is one such practice. All you need is your mind and your body.” Speaking about why he makes space, football star, Paulo Dybala shared: “I like to prepare myself well for things in general, so before my yoga session I like to prepare the space as I want to have no other thoughts while practicing and to be fully focused.” PHOTO: ADIDAS SINGAPORE “People say that yoga is a science of finding tranquillity amidst the chaos of life, and I agree, it's important to have some time to find space in your mind.” Retailing from $65 to $180, the adidas Yoga Make Space Collection is available worldwide from 6 May 2022 in-stores and online via the adidas app and at the selected Performance stores below: • adidas Suntec City • adidas Marina Bay Sands • adidas Vivo City BCS+ (L1) • adidas Brand Centre Orchard • adidas JEM • adidas Jewel • adidas ION Orchard • adidas OG People’s Park • adidas Paragon • adidas Waterway Point • adidas Tampines One • adidas Bugis Junction • adidas Causeway Point Follow the conversation on Instagram and Facebook using #adidassg and @adidassg.
- adidas Launches New Sports Bra Collection to Tackle Impact of Poor Support on Sports Participation
To better support the specific needs of active women, adidas re-engineered its entire sports bra portfolio, catering to more bodies and workouts than ever before PHOTO: ADIDAS SINGAPORE February 9 2022, Singapore - With women’s needs being historically underserved when it comes to sportswear designed for the female form, today adidas unveils its extensive new sports bra collection after undergoing extensive research, development and multiple testing stages. With studies showing breasts can undergo damaging skin stretch without the right bra, and widespread dissatisfaction amongst every day and elite athletes that is hindering performance and participation in sport, the collection comprises of 43 new styles across 18 product franchises. adidas is committed to driving its innovation forward to better serve the needs of female athletes, making their impossible possible in sport. As part of this, adidas worked closely with leading breast biomechanics research institute, University of Portsmouth, who found that if breasts are not properly supported during running, they experience the same G force as an F1 driver and could undergo potentially damaging skin stretch. PHOTO: ADIDAS SINGAPORE Meanwhile, unsupported breasts can move up to 19cm during star jumps and nearly half (46%) of schoolgirls who were surveyed reported their breasts affected their participation in sports. Using these insights, adidas set out to redefine its current offering and create a range of sports bras that deliver added comfort and better fit, enabling more female athletes to participate in sport and experience the benefits it brings. Using the latest material and design innovations, the new collection features Everyday bras designed or lounging and gentle movement, Studio bras for yoga, Pilates and other low-to-mid intensity activity, Train bras designed to provide enhanced support during HIIT classes and more intense sport or training, and Run bras that offer the highest level of breast support in the collection. PHOTO: ADIDAS SINGAPORE Available in an extensive and inclusive size range to help more athletes experience sports without restraint, key pieces include: • COREFLOW LUXE STUDIO MEDIUM SUPPORT BRA: Using new adidas adisoft fabric the sleek and bonded seam finish enables a comfort first fit and feel whilst in the studio. Inspired by ballet wear, the seams allow athletes to experience a full range of motion whilst also ensuring full coverage and support, moving wih the body through every twist and turn. • POWERIMPACT LUXE TRAINING MEDIUM SUPPORT BRA: With a high neck finish, the bra offers extra coverage and medium support through a wide range of movement. The innovative design includes a quick release front opening for instant relief as lungs expand during exercise. The subtle front opening also provides air flow in high sweat zones, whilst new adidas adiflex fabric ensures a smooth fit and feel with the clean edges also designed to help reduce chafing over long training sessions. • FAST IMPACT LUXE RUN HIGH SUPPORT BRA: Designed to provide high support whilst running, the bra includes 360 adjustability allowing athletes full control over required fit. The wrapped design helps distribute weight evenly for a secure feel, whilst the smooth flat seaming design along the interior and armholes help prevent chafing. PHOTO: ADIDAS SINGAPORE adidas’ new absorbent adiform fabric also provides a cool to the touch finish, whilst AEROREADY technology helps manages moisture in a range of conditions. Speaking about the collection, Amy Charlton, Senior Director Product at adidas, said: “There is a sizeable data gap when it comes to sports bra development, so we worked with experts in breast health, University of Portsmouth, to challenge ourselves and drive forward our innovation to better meet the needs of our female athletic community. The wrong sports bra can have a serious impact on performance and efficiency – for example, if you run a marathon, unsupported breasts travel an extra 4 miles on their own! It was a significant undertaking with an all-female team of designers, testers and experts, and we hope this collection will help more sports bra wearers experience the benefits of added support and abetter fit, and not be held back when doing the sports they love.” PHOTO: ADIDAS SINGAPORE With the impact of breast movement in sport not regularly brought to the fore, adidas has partnered with Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth, to help shine a light on why sufficient breast support during exercise is crucial, and the damaging effects of not wearing the right sports bra. Professor Joanna Wakefield-Scurr added: “Unknown to many, athletes may require the same amount of breast support during power walking as they do during sprinting, and a lack of support has the potential to cause irreversible damage. Breast movement in sport continues to be an area that is overlooked, so it’s great to have established a long-standing relationship with adidas. Not only have they invested in sports bra research and development and independent scientific testing, but they recognise the importance of raising awareness of this topic. This is great to see given the impact breasts can have on participation and performance in sport; and it’s vital that we continue to provide further education where we can.” To further support the specific needs of its female athletic community, adidas worked with its roster of leading partners to understand what they’re looking for in a sports bra and the impact it has on their training and competition. PHOTO: ADIDAS SINGAPORE Speaking about the importance of the right fit, Olympic athlete Mikaela Shiffrin shared: “My sports bra is the first piece of kit I consider when I’m training because when it isn’t right, it throws me off and I lose focus. In the lead up to such a huge competition, it was so important for me to stay in the zone and not having the right bra has a significant impact on my training and performance, both mentally and physically. Sports bras are a foundational piece of kit but it’s not one size fits all – my training is varied and involves cardio, yoga and strength training, so having the right performance product that is tailored for each of these is key.” Mikaela, who stars in the campaign, will be wearing the new collection on the global sporting stage this year. Featuring alongside her is yoga teacher and body positivity advocate, Jessamyn Stanley, sprinter and European Championships medallist, Lisa-Marie Kwayie, British model, Ellie Goldstein and Japanese actress and TV personality, Rola. With fit being critical to the efficacy of a sports bra, adidas has launched an online bra fitting service to ensure more women can shop for their correct size, in addition to extending its best-in-class in-store fitting service. For those unable to make it in-store, an online bra fitting tool offers a self-measurement tutorial, and the bra finder helps more shoppers find their perfect fit. The SS22 Bra Collection (RRP S$70-100) is available worldwide from February 14 on adidas.com.sg, the adidas app (with early access available from February 9 for Creators Club members), and selected stores below. • adidas Brand Centre Orchard • adidas Vivo City BCS+ (L1) • adidas Suntec City • adidas Marina Bay Sands • adidas Bugis Junction • adidas Causeway Point • adidas ION Orchard • adidas JEM • adidas Jewel • adidas OG People’s Park • adidas Paragon • adidas Tampines • adidas Waterway Point Follow the conversation on Instagram and Facebook using #adidassg and @adidassg.
- adidas and Rick and Morty Team Up to Unlock Multidimensional Speed with X SPEEDPORTAL
Designed to unlock speed in all dimensions, the new X SPEEDPORTAL boot launches with an original Rick and Morty animation featuring Earth’s favourite dimension-surfing duo as they experiment with the power of multi-dimensional speed PHOTO: ADIDAS SINGAPORE Singapore, 21 July 2022 – adidas has teamed up with scientist Rick Sanchez, and his grandson, Morty Smith, to present its latest innovation from its X speed boot franchise. Unlocking new dimensions of speed for footballers with the introduction of X SPEEDPORTAL – Rick and Morty bring their discovery to reality in a new original animation as they experiment with the possibilities of multidimensional speed with X SPEEDPORTAL with some expert assistance from Mo Salah and Vivianne Miedema. PHOTO: ADIDAS SINGAPORE Every detail of X SPEEDPORTAL has been designed for the fastest players whilst remaining supremely comfortable, helping them unlock speed in all dimensions. “If one thing’s for certain in modern football, it’s that the game is getting faster and faster. Faster attacks, faster reactions, and faster athletes. But ‘speed’ itself is also changing with the times. Top speed linear sprints used to dominate the game. In 2022, speed is multi-dimensional, encompassing mental quickness, positioning, space creation, and more,” said Franziska Aurnhammer, Senior Product Manager at adidas. PHOTO: ADIDAS SINGAPORE First introduced in 2020 on adidas’s game-changing X GHOSTED boot, adidas’s innovative SPEEDFRAME technology has been updated with a lightweight sole plate designed for unreal acceleration. The all-new multidimensional stud design gives players grip to get moving in any direction. With so much speed, players need a boot that’s also stable, supportive, and keeps the foot locked in place. For this, adidas has created a new high-speed stability system which provides support, fit, and lockdown. The boot features a stability wing and support cage which keeps players feet locked in so they can play with absolute freedom when moving fast and changing direction. PHOTO: ADIDAS SINGAPORE Designed to provide comfort for the full 90, the new SPEEDSKIN 2.0 will be available in laced (P1) models, creating a seamless connection between boot and foot. Franziska Aurnhammer, Senior Product Manager at adidas added: “With X SPEEDPORTAL welistened to what some of the fastest players on the planet wanted from their boots. It was clear that the mental element of speed was just as important as the physical, which is why it was so important to create a boot that not only supports explosive movement, but also allows players to enter a flow state where movement is fast and autonomous. The result is a boot that unlocks multidimensional speed for the fastest players on the planet.” PHOTO: ADIDAS SINGAPORE The boot’s launch campaign includes a 90 second original film from the creators of the Rick and Morty, featuring the latest escapade from Earth’s favourite dimension-surfing duo and a selection of iconic players. In the film, the animated world meets the real world as Rick and Morty experiment with the possibilities of multi-dimensional speed using X SPEEDPORTAL, with a little help from Mo Salah and Vivianne Miedema. The full campaign video can be watched via the Adult Swim YouTube channel here. PHOTO: ADIDAS SINGAPORE “This 90 second short is as funny as anything Rick and Morty and as fast as whatever Rick must have put into this boot,” said Michael Ouweleen, president of Adult Swim. “It’s a collaboration that could only happen in a multiverse, and Rick, Morty, Mo Salah and Vivianne Miedema are the (fever) dream team you never knew you needed to see.” As part of adidas’ journey to help end plastic waste, X SPEEDPORTAL is the first X-series boot to contain zero virgin polyester. Furthermore, at least 50% of the boot’s upper is made with recycled materials, with no compromise to performance. PHOTO: ADIDAS SINGAPORE Retailing at $320, the boot comes in a Portal Fluid Green colourway and will be available online from July 19th via www.adidas.com.sg/gamedata_pack and at select adidas Performance stores. For further information please visit adidas.com.sg/football #adidas #adidasSG #adidasfootball #HomeOfSport
- Kick off the year end school holidays and Celebrate the FIFA World Cup with adidas
Located at the adidas Brand Centre Orchard, #NOCAPFootballFiesta is a free-to-public event with a slew of attractive prizes to be won PHOTO: ADIDAS SINGAPORE Singapore, 21November 2022 – adidas Singapore has launched the #NOCAPFootballFiesta in celebration of the Qatar 2022 FIFA World Cup. Bringing the community together through a shared love of football and sport, the event held at the adidas Brand Centre Orchard featured a full line up of football-themed activities, games and contests for everyone to enjoy. PHOTO: ADIDAS SINGAPORE The free-to-public event located at the adidas Brand Centre Orchard runs from 19 November to 4 December 2022, from 10:00am to 10:00pm. The adidas #NOCAPFootballFiesta kicked off with an invite-only session, attended by close to 90 members of the media, Creators (the brand’s term for Influencers/Key Opinion Leaders) and adiClub members. PHOTO: ADIDAS SINGAPORE adiClub members were invited to join the exclusive session ahead of the wider public via a social media contest run on the adidas Singapore Facebook and Instagram channels. They also had the opportunity to challenge local Football Creators like Fandi Ahmad, Ilhan Fandi, Anders Aplin, Jacob Mahler and more in a series of physical football activities. Ruiyuan Chen, Country Manager of adidas Singapore shares, “Football has the power to unite communities through a shared love of the game. We’re excited to celebrate the world’s largest football reunion in four years with the adidas #NOCAPFootballFiesta here in Singapore. PHOTO: ADIDAS SINGAPORE Whether you’re a long-time football fan or just getting into the sport, our line up of football-inspired activities ensures there’s something for everyone – friends and family alike – to enjoy together this football season.” TAKING PLACE DAILY: 1. Sure-win Spin the OMB draw Give the digital Official Match Ball “OMB” a spin at the event to win an exclusive prize. All you need to do is enter your name, registered adiClub email address and adiClub member ID for a chance to score one of the following: • 2D1N stay at Pullman Singapore Orchard; • Collector's items like football jerseys, football boots and Al Rihla mini balls signed David Beckham; • Tickets to the FIFA World Cup 2022TM Finals Screening at Resorts World Sentosa: Football Fever; • adidas retail vouchers; • adidas online voucher codes. Not an adiClub member yet? Sign up before heading down: https://www.adidas.com.sg/account-register PHOTO: ADIDAS SINGAPORE 2. Giant adidas Al Rihla Official Match Ball Making its first stop at the adidas Brand Centre Orchard, be sure to snap a photo with the giant adidas Al Rihla Official Match Ball – standing at almost 2m in height and weighing 280kg – before it travels to various locations island wide! PHOTO: ADIDAS SINGAPORE 3. FIFA 23 Ultimate Edition Corner Challenge friends, family, or a fellow FIFA enthusiast to a game (or two) at the FIFA 23 Ultimate Edition Corner. PHOTO: ADIDAS SINGAPORE 4. adidas FIFA World Cup 2022TM Federation Kits Display & Complimentary Player Name Set MakerLab Customisation Check out the adidas Federation Kits and gear up to celebrate football fever. adiClub members also enjoy complimentary MakerLab jersey customisation with select player name sets for applicable Home and Away World Cup Federation Jerseys, while stocks last! PHOTO: ADIDAS SINGAPORE WEEKEND SPECIALS (19, 20, 26, 27 NOVEMBER, 3 AND 4 DECEMBER): 5. adidas #NOCAPFootballFiesta Challenge Zones Flex your football skills at the #NOCAPFootballFiesta challenge zones – reigning champions for the day will win SGD$50 adidas retail vouchers (in addition to bragging rights)! PHOTO: ADIDAS SINGAPORE 6. Football-Themed Fringe Activities From face painting and airbrush and temporary stick-on tattoos inspired by your favourite World Cup football teams, to cotton candy cups, there’s something for everyone to enjoy at the adidas #NOCAPFootballFiesta. #adidas #adidasSG #adidasfootball #NOCAPFootballFiesta
- adidas Introduces New SS23 Bras and Leggings Collection backed by Experts - Designed for Every Body
Local Entrepreneur and Pilates Instructor, Eugena Bey, fronts Studio Category in Global Brand Campaign PHOTO: ADIDAS SINGAPORE Singapore, 12 January 2023 - Relentlessly committed to tackling barriers to sport participation, adidas extends its portfolio with new high-performance bras and leggings for more bodies and activities. With widespread dissatisfaction on workout wear continuing to be a challenge amongst the community, the all-new range incorporates adidas’ latest material constructs and specific detailing, aiming to reduce distractions so athletes can focus on improving performance. adidas has uncovered the extent of the impact of inadequate apparel in partnership with Associate Professor in Exercise Science and Elite Athlete Physiological Consultant Jason White, as well as Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth - further supported by a global consumer survey. PHOTO: ADIDAS SINGAPORE From unwanted distractions to physical issues, 58% of women share that they frequently have to stop to pull up their leggings during a workout2, whilst almost half (49%) have had marks left on their skin due to tight fitting apparel3. Coupled with how up to 94% of women are reported to have asymmetrical breasts, reinforces the critical importance of the correct and supportive fit, as well as adequate performance wear. PHOTO: ADIDAS SINGAPORE Introducing the brand's latest innovations in support of Women's Training Needs Across Four Fitness Pillars: Studio, All Gym, HIIT and Running Following on from the SS22 Bra Collection, adidas’ newest bra and leggings chapter caters to even more workout needs across Studio, All Gym, HIIT and Running, with new styles specifically designed to combat the performance barriers being faced. From four-way material stretch and recovery, to full adjustability, increased support structures, and airflow management, the SS23 Bra and Leggings collection is available in inclusive sizing and has been crafted to ensure more women in fitness can experience sport to its full potential. PHOTO: ADIDAS SINGAPORE Eugena Bey, founder of local pilates studio BE. Studios and long-time adidas Creator, was unveiled as the face for the Studio category in the brand’s SS23 Bras and Leggings global campaign. The professional dancer-turned-pilates instructor shares, “As a pilates instructor, I’m in workout wear almost 24/7. Comfort is key and the goal is to be in workout wear that allows me to move around freely with confidence – whether I’m teaching or having a personal workout. The brand’s latest bras and leggings innovations provide the ultimate support and comfort for any movement, on and off the mat.” PHOTO: ADIDAS SINGAPORE Key looks from the full collection include: All Gym Optime Training Luxe 7/8 Legging & TLRD Impact Luxe Training High Support Bra – Built with four-way stretch material and added LYCRA® SPORT technology for optimized shape retention, the legging is designed to suit all workouts, from cardio to weights, featuring AEROREADY tech to keep the athlete feeling dry. Meanwhile, the bra utilizes HEAT.RDY technology to maximize airflow and keep the athlete feeling cool whilst the thick adjustable stabilizing shoulder straps provide full control over required fit and style. PHOTO: ADIDAS SINGAPORE TLRD HIIT Training 7/8 Legging & TLRD Impact Training High Support Bra Designed with the sporadic movements of HIIT in mind, an integrated internal gripper on the high-rise waistband helps minimize leggings rolling down as the athlete jumps and runs. Meanwhile the four-way-stretch material with sleek fit aims to help reduce feeling of material dig in and provides all round comfort. The bra’s strategically placed HEAT.RDY technology and mesh detailing across the front and the open back design maximizes airflow, so the athlete can feel cool across high heat and sweat zone areas. PHOTO: ADIDAS SINGAPORE Running Daily Run 3 Stripe 5-inch Legging & Running Medium Support Pocket Bra - With reflective design details including adidas 3 stripes wrapped around thigh and front logo, the leggings also feature an internal continuous drawcord to ensure maximum adjustability. Meanwhile the bra features mesh panels across the back area – a zone that experiences considerable sweat build up – providing airflow over the spine region whilst the clean and smooth strap edges help to reduce irritation against the skin and chafing. PHOTO: ADIDAS SINGAPORE Studio Yoga Studio Luxe 7/8 Legging & Yoga Studio Luxe Light Support Bra – The legging’s flat and flush seaming, strategically placed in areas of high friction, is designed to help reduce chafing over long sessions, whilst the high-rise waistband offers a supportive feel and streamlined finish. Meanwhile, the bra’s continuous under band without hooks or siders avoids dig in when the athlete is laid on floor, with the removable pads providing versatility for support and offering coverage bespoke to body shape. PHOTO: ADIDAS SINGAPORE Speaking about the collection, Kim Buerger, Senior Product Manager at adidas, said: “At adidas, we are committed to constantly innovating and iterating our performance products to meet the needs of the community. This collection is focused on solving the widespread issues women face from incorrect fit and inadequate performing apparel, especially leggings and bras. We want our female athletic community to feel unrestricted and focused through every workout.” Reinforcing why what athletes choose to wear whilst exercising, and the way it fits, is so crucial, Associate Professor Jason White explained: “From distractions to performance implications, the research and surveys have shown that a large majority of women face issues due to poorly fitting leggings. Whether the leggings are too tight or lose, comfort is a key element to performance, which is why unearthing this research is an important step to support women’s participation and enjoyment in all kinds of sport.“ PHOTO: ADIDAS SINGAPORE Meanwhile, Professor Joanna Wakefield-Scurr added: “Unknown to some, breast movement and displacement varies considerably across different activities. Whilst during yoga your breasts move predominantly side to side and can experience displacement of up to 5cm, activities such as jumping results in vertical breast displacement of up to 17.8cm and running leads to movement in all directions (vertical, forwards, backwards, side to side)." "Therefore, tailored sport bra styles and adjustable fit is critical and not something any athlete, at any level, should overlook. Following on from SS22, I am so proud to be working alongside adidas once more and see them continue to raise awareness around this topic as well as extending its offering for women athletes.” The SS23 Bra and Leggings Collection ranges from $59 - $139 for apparel and $159 - $209 for footwear, and is available from January 12 on: • www.adidas.com.sg/women-leggings • www.adidas.com.sg/women-sports_bras • www.adidas.com.sg/women-gym_training PHOTO: ADIDAS SINGAPORE You can also find the collection at the following retail stores: • adidas Brand Centre Orchard • adidas Marina Bay Sands • adidas Suntec City • adidas Vivo City BCS+ (L1) • adidas ION Orchard • adidas Bugis Junction • adidas JEM • adidas Jewel • adidas Waterway Point #adidassg #ActiveWear #SportsBra #Leggings
- adidas Originals launches NMD V3 Silhouette and trailblazing NMD Cypher
adidas assembles creatives from Indonesia, Malaysia, Philippines, Singapore and Vietnam for brand's first Southeast Asia initiative PHOTO: ADIDAS SINGAPORE Singapore, 29 August 2022 - In 2015, adidas Originals launched the trailblazing NMD silhouette, taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later, the Trefoil has returned with an updated take on the original cutting edge innovator, channelling the very same independent mindset to present the NMD V3. PHOTO: ADIDAS SINGAPORE Made for those who respect what’s come before, while also staying up to date with what’s coming next, the latest silhouette in the NMD family stands proud as a future icon created for the rebellious explorers forging the cities of tomorrow. Boldly mapping the future to come, the launch of the NMD V3 silhouette in Southeast Asia will be accompanied by a first-of-its kind regional initiative, which celebrates the spirit of modern and Original trailblazers with the adidas Originals NMD Cypher. PHOTO: ADIDAS SINGAPORE The adidas Originals NMD Cypher By definition, a ‘Cypher’ is a gathering of rappers, beatboxers, and/or breakers in a circle, extemporaneously making music together. Naufal Gani, Senior Manager Brand Communications of adidas Southeast Asia shares, "The idea of performing a cypher across Southeast Asia to celebrate the launch of NMD V3 was inspired by genesis of creation – creativity." "We wanted to go back to the source of creation while pay homage to the iconic spirit of the NMDs. We chose music as a lever for that as music has the power to viscerally move and inspire millions around the world." PHOTO: ADIDAS SINGAPORE "A nod to adidas Originals deep heritage in hip-hop, the team conceived the NMD Cyphers to amplify the campaign story, while put forward visionaries across the region as faces for the NMD V3 in a way that’s never been done before." As part of the Cypher, Creators from Indonesia, Malaysia, Philippines, Singapore, and Vietnam were called upon to tell their stories through music, while celebrating the spirit of NMD. Each country saw a music producer create a beat which captures its local identity, while adopting a structure for Rappers/Beatboxers/R&B musicians to build off to deliver unique flows, sharing their stories of trailblazing through challenges to achieve what seemed like the impossible. PHOTO: ADIDAS INDONESIA Each of the Cyphers feature hip-hop artists such as singers, rappers and/or beatboxers who are regarded as legends who have paved the way for the future generation of artists, and Creatives who have taken up the mantle today to further their respective music and hip-hop scenes further. The Cypher brings together these stalwarts and new-generation Creators to celebrate the spirit of trailblazers: urban nomads who brave the frontiers to chart a path of their own, to create something true to them as creatives. PHOTO: ADIDAS SINGAPORE Release dates for NMD Cypher and NMD V3 retail launches: The adidas Originals NMD Cypher will be released on adidas Indonesia, Philippines, Singapore and Vietnam’s Social Media pages, alongside the launch coveted NMD V3 silhouettes on these dates: PHOTO: ADIDAS SINGAPORE Indonesia NMD Cypher release dates 22 August 2022 NMD V3 retail launch dates 22 August 2022 Singapore NMD Cypher release dates 22 September 2022 NMD V3 retail launch dates 22 September 2022 PHOTO: ADIDAS SINGAPORE Malaysia NMD Cypher release dates 23 September 2022 NMD V3 retail launch dates 2 September 2022 PHOTO: ADIDAS SINGAPORE Vietnam NMD Cypher release dates 29 September 2022 NMD V3 retail launch dates 29 September 2022 Philippines NMD Cypher release dates 30 September 2022 NMD V3 retail launch dates 26 September 2022 #adidas #adidasSG #adidasoriginals
- Experience Epic Energy and Lightness in Every Stride with the new adidas ULTRABOOST Light
The new Ultraboost Light has a ground-breaking new material at its core – the Light BOOST PHOTO: ADIDAS SINGAPORE Singapore, 23rd February 2023 – Today marks a historic moment as adidas unveils the latest member of its most iconic running shoe franchise - the Ultraboost Light. A testament to adidas’ constant strive to take its innovation to the next level to design the perfect shoe for the different type of runners and in response to consumer feedback, the new Ultraboost Light has a ground - breaking new material at its core – the Light BOOST. Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST material, resulting in a performance running shoe designed to offer epic energy, ultimate cushioning, unrivalled comfort, and responsiveness. PHOTO: ADIDAS SINGAPORE Simon Lockett, Footwear Product Marketing Category Director, at adidas said: “At adidas, we know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the adidas running community. Now, thanks to our ground-breaking material innovation – Light BOOST – runners retain the existing benefits of running in an Ultraboost, but with the bonus of a lighter silhouette.” Dr. Matthew Klein, Chief Editor and Founder, Doctors of Running: "Running with tired or heavy legs can be uncomfortable, and heavy shoes may play a role in this sensation for some people. Lighter shoes however tend to make running more efficient, meaning they can potentially improve performance for both elite runners, but also entry and everyday runners." PHOTO: ADIDAS SINGAPORE Taking runners’ experiences to the next level, the all-new Ultraboost Light also boasts: 1. A redesigned LEP: the Linear Energy Point found on the sole of the shoe has been reworked to optimize responsiveness and work in harmony with the new Light BOOST material. 2. PRIMEKNIT+ upper: Built for ultimate breathability and comfort, the shoe features a lightweight upper, providing an adapted fit. 3. Continental natural performance rubber: Provides optimum traction for a confident run in any weather condition. PHOTO: ADIDAS SINGAPORE - A 10% lower carbon footprint: The new Ultraboost Light benefits from a lower carbon footprint compared to previous versions. The new Ultraboost Light is priced at $289 for footwear and $35-$169 for apparel, and is available to purchase from in-store and online at adidas.com.sg/ultraboost-running, with Early Access for members of the adidas adiClub from today. PHOTO: ADIDAS SINGAPORE You can also find the collection at the following retail stores: • adidas Brand Centre Orchard • adidas Marina Bay Sands • adidas Suntec City • adidas Vivo City BCS+ (L1) • adidas ION Orchard • adidas Bugis Junction • adidas JEM • adidas Causeway Point • adidas Jewel • adidas Waterway Point • adidas Tampines One Coinciding with the launch of the new Ultraboost Light, adidas will be encouraging everyone – whether an experienced runner or newbie - to enjoy their personal experience of running, wherever they are in the world, in the Just You And Your Run challenge. With the ambition of covering a total of 3,000,000 kilometres, the challenge runs from March 3rd – 12th and upon completion will see each runner who contributed to the challenge unlock an Ultraboost Light badge within the adidas Running app. PHOTO: ADIDAS SINGAPORE Members of the adiClub also have the chance to win a pair of personalised pairs of Ultraboost Light shoes. Join the challenge via the adidas Running app here. To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colourway. The 10th-anniversary edition comes in a primarily black colourway, with black and yellow detailing – the same design found on Energy Boost, the first-ever adidas silhouette with BOOST technology. Follow the conversation on Instagram at @adidasSG, @adidasrunning and use the hashtags #ULTRABOOST and @adidasSG. #adidasSG #ULTRABOOST











