Stephen Curry Launches Curry Camp Asia Debut in Chongqing, China
- John Yeong
- Aug 24
- 4 min read
Updated: Sep 7
# NBA Star Kicks Off 2025 Curry Brand China Tour with Curry Con and First-Ever Asian Curry Camp
Chongqing, China, August 18, 2025 - NBA superstar Stephen Curry kicked off his highly anticipated 2025 Curry Brand China Tour in grand fashion at the Chongqing International Expo Center. This event marked the world’s first Curry Con and the Asia debut of Curry Camp.
For fans across China, this wasn’t just another promotional stop. It was a cultural celebration, a basketball pilgrimage, and a showcase of how far Curry’s influence extends beyond the hardwood.
A Decade in the Making
This visit marked 10 years since Curry’s last trip to Chongqing. The city responded with unmatched spectacle.
Subway cars were wrapped with Curry’s image.
Skyscrapers lit up with his signature “Night Night” pose.
A breathtaking 5,000-drone light show replayed his most iconic three-pointers across the skyline.
Fans filled the streets in numbers rarely seen outside of championship parades. They chanted “MVP!” as though they were celebrating a Finals victory. For Chongqing, this wasn’t simply an NBA star’s visit. It was a once-in-a-lifetime moment of civic pride.
Curry Camp Asia: Empowering the Next Generation
At the heart of the tour was Curry Camp Asia. This was the first time Curry and Under Armour’s Curry Brand brought their signature youth development program outside of the United States.
More than 100 young athletes from across the region were handpicked to participate. Despite the sweltering 40°C heat, Curry’s energy never dipped. He guided drills, showcased his famous shooting touch with deep threes, and even surprised the crowd by throwing down a rare dunk that instantly went viral.
First-Ever Curry Camp Outside the U.S.
The centerpiece of the tour was the first Curry Camp in Asia. Here, Curry personally mentored young athletes. Despite the intense heat, the NBA’s all-time three-point leader ran drills, nailed deep shots, and even threw down a dunk that sent the crowd into a frenzy.
But Curry Camp has always been about more than on-court skills. True to his philosophy, Curry emphasized teamwork, resilience, and self-belief. These are the same values that have carried him to four NBA championships and two MVPs.
To cap off the experience, Curry personally handed out 400 signed pairs of Curry Brand x Under Armour sneakers. This ensured each participant left not just with a memory, but also a tangible symbol of inspiration. For many, it was the highlight of their young basketball journeys.
Curry Con: A Festival for the Fans
Fan Devotion on Display
The event featured sneaker showcases, interactive games, and exclusive Curry Brand merchandise drops. Fans lined up for hours to get their hands on these items. Beyond the products, Curry Con was about stories and connections. These moments reminded everyone why Curry holds such a unique place in basketball culture.
One fan drove 3,000 kilometers from Beijing in a Curry-themed car. Along the way, he collected messages of admiration from supporters. When Curry sat down to watch the tribute, he was visibly moved. This showed once again the deep bond he shares with his fans.
A Cultural Exchange
Curry also embraced local traditions. He enjoyed a Sichuan face-changing opera performance and laughed at a life-sized wax figure of himself, joking, “Is this my twin?” He reaffirmed his love for Chongqing hot pot, calling it his favorite Chinese dish.
Bigger Than Basketball: A Cultural Bridge
Curry’s reception in Chongqing underscored his rare ability to transcend basketball. For a few days, it wasn’t about politics or trade. It was about basketball, food, and human connection.
As Curry reflected:
“Basketball is more than a game — it’s a language we can all speak. I’m humbled by the love and energy from my fans in Chongqing.”
With over 5.7 million followers on Weibo, Curry remains one of China’s most beloved NBA stars. His 2025 China Tour sets the stage for upcoming stops across Asia. This reinforces his role as not just an NBA icon, but also a cultural ambassador.
Basketball UnderArmourSG CurryBrand
Conclusion: The Impact of Curry's Tour
Curry's 2025 China Tour is more than just a series of events. It represents a bridge between cultures, a celebration of basketball, and a testament to the power of sports in uniting people. As he continues his journey across Asia, the anticipation grows. Fans eagerly await the next opportunity to connect with their hero.
The impact of Curry's presence in Chongqing will resonate for years to come. It serves as a reminder that basketball is not just a game; it is a global phenomenon that brings people together. As Curry himself said, “Basketball is a language we can all speak.”
This tour is a significant chapter in Curry's legacy, one that highlights his commitment to inspiring the next generation of athletes. The memories created during this tour will undoubtedly motivate young players to pursue their dreams, just as Curry has pursued his.
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