Stephen Curry Launches Curry Camp Asia Debut in Chongqing, China
- John Yeong
- 2 days ago
- 3 min read
Updated: 1 day ago
NBA star kicks off 2025 Curry Brand China Tour with Curry Con and first-ever Asian Curry Camp
Chongqing, China, August 18, 2025 - NBA superstar Stephen Curry kicked off his highly anticipated 2025 Curry Brand China Tour in grand fashion at the Chongqing International Expo Center, marking the world’s first Curry Con and the Asia debut of Curry Camp.
For fans across China, this wasn’t just another promotional stop — it was a cultural celebration, a basketball pilgrimage, and a showcase of how far Curry’s influence extends beyond the hardwood.
A Decade in the Making
This visit marked 10 years since Curry’s last trip to Chongqing, and the city responded with unmatched spectacle.
Subway cars were wrapped with Curry’s image
Skyscrapers lit up with his signature “Night Night” pose
A breathtaking 5,000-drone light show replayed his most iconic three-pointers across the skyline
Fans filled the streets in numbers rarely seen outside of championship parades, chanting “MVP!” as though they were celebrating a Finals victory.
For Chongqing, this wasn’t simply an NBA star’s visit — it was a once-in-a-lifetime moment of civic pride.
Curry Camp Asia: Empowering the Next Generation At the heart of the tour was Curry Camp Asia — the first time Curry and Under Armour’s Curry Brand brought their signature youth development program outside of the United States.
More than 100 young athletes from across the region were handpicked to participate. Despite the sweltering 40°C heat, Curry’s energy never dipped.
He guided drills, showcased his famous shooting touch with deep threes, and even surprised the crowd by throwing down a rare dunk that instantly went viral.
First-Ever Curry Camp Outside the U.S.
The centerpiece of the tour was the first Curry Camp in Asia, where Curry personally mentored young athletes. Despite 40°C heat, the NBA’s all-time three-point leader ran drills, nailed deep shots, and even threw down a dunk that sent the crowd into a frenzy.
But Curry Camp has always been about more than on-court skills. True to his philosophy, Curry emphasized teamwork, resilience, and self-belief — the same values that have carried him to four NBA championships and two MVPs.
To cap off the experience, Curry personally handed out 400 signed pairs of Curry Brand x Under Armour sneakers, ensuring each participant left not just with a memory, but also a tangible symbol of inspiration. For many, it was the highlight of their young basketball journeys.
Curry Con: A Festival for the Fans
Fan Devotion on Display
The event featured sneaker showcases, interactive games, and exclusive Curry Brand merchandise drops that had fans lining up for hours. Beyond the products, Curry Con was about stories and connections — moments that reminded everyone why Curry holds such a unique place in basketball culture.
One fan drove 3,000 kilometers from Beijing in a Curry-themed car, collecting messages of admiration from supporters along the way. When Curry sat down to watch the tribute, he was visibly moved, showing once again the deep bond he shares with his fans.
A Cultural Exchange
Curry also embraced local traditions with a Sichuan face-changing opera performance and laughed at a life-sized wax figure of himself, joking, “Is this my twin?” He reaffirmed his love for Chongqing hot pot, calling it his favorite Chinese dish.
Bigger Than Basketball: A Cultural Bridge
Curry’s reception in Chongqing underscored his rare ability to transcend basketball. For a few days, it wasn’t about politics or trade — it was about basketball, food, and human connection.
As Curry reflected:
“Basketball is more than a game — it’s a language we can all speak. I’m humbled by the love and energy from my fans in Chongqing.”
With over 5.7 million followers on Weibo, Curry remains one of China’s most beloved NBA stars.
His 2025 China Tour sets the stage for upcoming stops across Asia, reinforcing his role as not just an NBA icon, but also a cultural ambassador. #Basketball #UnderArmourSG #CurryBrand