Festival of Basketball, held in conjunction with the FIBA 3x3 Asia Cup, brought Singapore Sports Hub to life
The Singapore Sports Hub was re-energised last week as it championed basketball with its “Festival of Basketball” in collaboration with youth culture giant Hypebeast.
The partnership highlighted Singapore’s athletic dynamism and cultural vibrancy underlining Singapore Sports Hub as the go-to place for sports, lifestyle and entertainment.
The experience unfolded around Singapore Sports Hub starting at the level 3 Skate Park which features creative art installations on a skate halfpipe and skate ramps, alongside a high jump measuring tool for athletic challenges.
Singapore Sports Hub is gearing up for a year filled with top-tier spectator sports, which kicked off with the FIBA 3×3 Asia Cup 2024 from March 27 to 31, followed by the FIBA Intercontinental Cup in September.
For enthusiasts eager to get into the game, Singapore Sports Hub’s outdoor courts are open to all at no charge, and the indoor courts at OCBC Arena – the training ground for national athletes from Basketball Association Singapore – are available for booking.
Central to the installations is the “Garden City Slam” mural by Alvin Tan, a celebrated Singaporean artist known for his boundary-pushing work. Inspired by iconic local symbols—the Orchid and the Merlion—merged with the essence of the First Slam Dunk Movie, the artwork encapsulates Singapore’s green identity and the collective spirit of its people.
Alvin was chosen for his profound connection to Singapore’s artistic community and his fresh perspective, qualities that make his work a fitting tribute to the city-state’s resilience and unity.
Hypebeast plays a critical role in this partnership, serving as both curator and trendsetter, seamlessly connecting artistic vision with youth culture. Through its choice of Alvin Tan and influence on the festival’s visual theme, Hypebeast ensures the collaboration vibrates with the energy of urban life and basketball.
This strategic involvement deepens the bond between Singapore Sports Hub and its community, galvanizing contemporary youth and street culture.
The “Festival of Basketball” is set to be a landmark celebration that spotlights Singapore’s rich cultural tapestry and the unifying power of sports.
It represents a commitment to strengthening community ties through engaging activations and is testament to Singapore Sports Hub’s role as a beacon of lifestyle, culture, and sporting excellence in the heart of the city.