A large-scale wear test with 230 people – including both elite athletes and everyday runners – was conducted to come up with their latest line, ForeverRUN NITRO
PHOTO: PUMA SINGAPORE
Singapore, 7 December 2022 – Global sports brand, PUMA presented the PUMA Brand Booth at Standard Chartered Singapore Marathon (SCSM) 2022 Race Expo as the Official Apparel and Footwear Sponsor for SCSM 2022.
As part of the PUMA Brand Booth, PUMA hosted a media preview session with Molly Seidel - PUMA Professional Running Athlete and Olympic Long Distance runner, Erin Longin - General Manager, PUMA Run/Train, and Anna Rothman - Head of PUMA Run/Train Marketing, who both flew in from Boston which houses a huge running community, to present the brand’s new ForeverRUN NITRO performance shoes, as well as the upcoming Spring Summer 2023 (SS23) running collection to introduce some of PUMA’s key footwear for the season.
PHOTO: PUMA SINGAPORE
Running has always been synonymous with PUMA, and it is a key category of the brand which is reflected with how PUMA has teamed up with some of the world’s top track and field athletes such as Olympic Champion, Usain Bolt and Olympic long distance runner, Molly Seidel.
With a long history in running performance footwear, PUMA continues to push the boundaries and revolutionize the speed game with new technologies and styles to develop best-in-class running shoes for runners such as the PUMA FAST-R and the PUMA RUN XX silhouettes which were released earlier this year.
PHOTO: PUMA SINGAPORE
On how PUMA has supported her running journey and her experience with the NITRO shoes, Molly Seidel shared, “Competing in my first Olympics, I knew that I really wanted a pair of shoes that could help me compete with the best of the best in the world.
What I saw with PUMA’s NITRO collection made me think that I could go all the way with these shoes. It has been amazing to be a part of this journey with PUMA and even more so, that I could show the world what I saw and experienced in those shoes.
Training over time, it was really good to see what these shoes could do, especially when you are training from day to day runs, and to be able to go a lot faster in major high speed training sessions. PUMA’s NITRO series allowed me to go a lot faster, and ultimately race faster.”
PHOTO: PUMA SINGAPORE
With the continuous aim to grow, uplift and support the ever-growing running community, PUMA presented their brand - new ForeverRUN NITRO shoes during the media preview — the world’s first exclusive peek at the never-before - seen silhouette which will launch in SS23.
“PUMA has had a long history in running and track and field, with the brand focus directed more on road running. We decided to restart and relaunch our running products in 2021 with a reset of new technology that we believe in NITRO."
"The backbone of all our running shoes includes the NITRO technology, and no other brand apart from PUMA has it in all products,” Erin Longin, PUMA’s General Manager of Run/Train Business Unit shared during the PUMA NITRO Media Session at the SCSM 2022 Race Expo.
PHOTO: PUMA SINGAPORE
“Understanding what runners, both competitive and everyday runners, need is at the core of the brand. It is important to the brand to know what runners like, what they do not like, and what PUMA can improve on as we strive to continuously develop products that can serve every consumer and their preferences, with the consistency of NITRO foam that everyone wants. With this in mind, we wanted to create a product that fits everyone which is how the ForeverRUN NITRO was created.
A large-scale wear test with 230 people – including both elite athletes and everyday runners – was conducted to come up with their latest line, ForeverRUN NITRO. The new ForeverRUN NITRO is a new era of stability shoes that is designed for the runner’s foot and encourages optimal running motion for everyone, at every run.”
PHOTO: PUMA SINGAPORE
The World's First Exclusive Peek of the PUMA ForeverRUN NITRO
Ushering a new era of stability shoes, the ForeverRUN NITRO encourages an optimal running motion for everybody and every run. Providing an optimal running motion with a unique combination of cushioning through NITRO foam, and enhanced guidance through its RUNGUIDE SYSTEM, RUN Forever with ForeverRUN NITRO.
The performance running silhouette guides the runner’s foot to a healthier and natural running motion, providing a safe, worry free and comfortable running experience. Through new technology developments, the ForeverRUN NITRO seeks to provide runners with an all - encompassing smoother and more comfortable running journey while helping to reduce the risk of injuries for runners.
PHOTO: PUMA SINGAPORE
Key features of PUMA ForeverRUN NITRO:
• Dual density NITRO
• Supportive geometry
• Heel guidance
• Guidance sock liner
• SUPPORT: A more stable shoe for runners, designed to reduce pronation velocity
• CUSHIONING: Designed to reduce peak tibial shock/ acceleration with superior cushioning
• RESPONSIVENESS: Achieves superior responsiveness and rebound