PUMA Launches Deviate NITRO™ 4 in Singapore with “The Fast Lane” Running Experience
- SportPlus News
- May 1
- 3 min read
At the centre of the campaign is The Fast Lane, an interactive activation space designed to celebrate speed and community running.
SINGAPORE, 1 May 2026 - Singapore’s running community has a new reason to lace up. Global sportswear brand PUMA has officially launched the Deviate NITRO™ 4 in Singapore, introducing its latest performance running shoe alongside an immersive city activation called “The Fast Lane.”
Taking place from 1–7 May, the week-long campaign invites runners across the island to test the new shoe through community runs, open challenges, and an experiential hub at Chimi’s Especial at Customs House. The launch signals PUMA’s continued push into Singapore’s fast-growing running culture, where social run clubs and performance gear are shaping the city’s active lifestyle.
The Fast Lane: A Running Activation in the Heart of Singapore
At the centre of the campaign is The Fast Lane, an interactive activation space designed to celebrate speed and community running. Located along the Marina Bay waterfront, the hub serves as a gathering point for runners participating in shoe trials, group runs, and the campaign’s signature city route.
Throughout the week, PUMA is collaborating with multiple Singapore run clubs for hosted community runs, allowing participants to trial the PUMA Deviate NITRO 4 in real running conditions.
The initiative taps into a major shift in Singapore’s fitness culture: run clubs are increasingly becoming social hubs and “third spaces”, where people connect, train, and build community.
Beyond organised runs, the activation is free and open to the public, encouraging everyday runners to drop by, explore the space, and join the experience.
Activation details:
Location: Chimi’s Especial, Customs House
Dates: 1–7 May
Opening Hours:
1–3 May: 3:00pm – 9:00pm
4–7 May: 11:00am – 9:00pm
Admission: Free
The “Deviate” Route and the Too Fast Challenge
Complementing the activation is the “Deviate” route, a specially designed running course through the city that allows runners to experience the shoe while exploring Singapore’s urban landscape.
The route is open 24 hours a day from 1–14 May, giving the broader running community two full weeks to participate.
To add a competitive twist, PUMA has introduced the “Too Fast” Challenge. Participants who run the Deviate route can compete for leaderboard spots, with the three fastest runners in both the men’s and women’s categories winning a pair of Deviate NITRO™ 4 shoes.
All finishers also receive 300 PUMA AdvoCAT points, equivalent to roughly SGD $10 in vouchers.
Built for Speed: What Makes the Deviate NITRO™ 4 Stand Out
The Deviate NITRO™ 4 is the latest evolution of PUMA’s flagship running franchise and is designed for everyday runners who want speed without sacrificing comfort.
Key innovations include:
Dual-Layer NITROFOAM™ Midsole
The shoe introduces an updated nitrogen-infused dual-layer foam, engineered to deliver higher energy return and a more responsive stride.
Redesigned PWRPLATE
A newly contoured PWRPLATE carbon composite plate improves flexibility while maintaining propulsion—helping runners transition smoothly through each step.
PUMAGRIP Outsole
PUMA’s signature PUMAGRIP rubber outsole provides reliable traction across different surfaces, making it suitable for Singapore’s often wet roads and varied urban terrain.
Lightweight Comfort
The breathable mesh upper, padded tongue, and plush collar ensure a secure yet comfortable fit—ideal for long runs, tempo sessions, or everyday training.
Technical specifications
Price: SGD 239
Weight: 250g (UK8) / 205g (UK4.5)
Stack Height: 30mm / 38mm
Drop: 8mm
Colourways include:
Apple Spritz – Lux Lime
Baltic Sea Blue – Fresh Water
Fresh Water – Nitro Blue
White – Electric Orchid Pink
A Versatile Daily Trainer for Singapore Runners
Local athlete Ben Khoo describes the shoe as a versatile daily trainer built for Singapore’s unique conditions.
“The Deviate Nitro 4 is the rare shoe that handles everything Singapore throws at it — wet roads, long runs, and the cheeky up-tempo days with friends. It's a do-it-all shoe that's comfortable on easy days, but it lets me know it wants to go fast.”
For runners balancing easy mileage, speed workouts, and social runs, the shoe aims to provide a stable yet energetic ride across different training intensities.
A Growing Moment for Singapore’s Running Culture
The launch of the Deviate NITRO™ 4 and the Fast Lane activation reflects the continued momentum of Singapore’s running scene. From early-morning waterfront runs to evening club meet-ups, running has become one of the city’s most accessible and community-driven sports.
By blending product innovation, community engagement, and experiential retail, PUMA’s campaign places the new Deviate NITRO™ 4 directly into the hands—and on the feet—of Singapore’s runners.
For those looking to test their pace, explore the city on foot, or simply experience a new performance trainer, The Fast Lane offers a rare opportunity to do all three. #PUMASG #DeviateNITRO4
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