Project Love-All 2025: Shaheed Alam’s Tennis Charity Raises Over SGD 22,000 for Migrant Workers in Singapore
- SportPlus News
- 12 hours ago
- 2 min read
Project Love-All 2025: Tennis Charity Strengthens Support for Singapore’s Migrant Workers
Singapore, August 17, 2025 – National tennis player Shaheed Alam has once again proven the power of sport in driving meaningful change. His tennis-driven charity initiative, Project Love-All, successfully raised more than SGD 22,000 in support of Singapore’s migrant worker community through ItsRainingRaincoats (IRR).
First launched in 2020, Project Love-All began with the mission of using tennis as a platform for community outreach. In its inaugural year, the event raised over SGD 7,400 to deliver meals to 880 migrant workers during Hari Raya Aidilfitri. This year’s 2025 edition marked a significant milestone, making an even greater impact both in fundraising and community engagement.
A Day of Tennis for a Cause
The charity event, held at Savitar Tennis Centre on 17 August 2025, brought together more than 100 participants, partners, volunteers, family and friends. The gathering reflected a strong sense of unity, as people from all walks of life rallied behind the cause of migrant worker welfare and social integration.
The event was graced by Guest-of-Honour, Mr Edwin Tong, Minister for Law and Second Minister for Home Affairs, who took part in a special on-court tennis session with migrant workers. Adding to the atmosphere, popular radio personality Jean Danker (Class 95) hosted the programme, energising the crowd and highlighting the day’s activities.
Highlights included:
A doubles tennis competition featuring community participants.
A Pro Challenge Match with national athletes Bill Chan, Luke Koh and Deanne Choo.
Generous sponsored contributions from partners that significantly boosted fundraising outcomes.
Shaheed Alam on Project Love-All’s Growth
Reflecting on the event’s success, Shaheed Alam expressed gratitude for the overwhelming support:
“It was heartwarming to see the tennis community, partners, family and friends come together for such a meaningful cause. The turnout and funds raised exceeded our expectations. This is only the beginning — I hope Project Love-All will continue to grow and support other communities in the years ahead.”
Sport as a Bridge Between Communities
More than just a fundraising effort, Project Love-All embodies the spirit of inclusivity and social cohesion. The initiative has carved a niche by blending grassroots action, elite sport, and purposeful community outreach — a reflection of Singapore’s values of unity and compassion.
By leveraging tennis, a sport often associated with individual competition, Project Love-All has transformed it into a bridge that connects diverse communities, proving that meaningful change can begin with passion and collaboration.
About Project Love-All
Founded in 2020 by Shaheed Alam, Project Love-All is a community-driven initiative that harnesses the power of tennis to raise awareness and funds for social causes in Singapore. Its mission is to promote inclusivity while supporting underrepresented communities, starting with migrant workers who play a vital role in Singapore’s growth.
📩 Contact Information
Shaheed Alam – Project Love-All
📞 +65 9478 1724
📸 Instagram: @projectloveall.sg #SgTennis #ProjectLoveAll