New Balance Launches Ellipse Running Shoes in Singapore with Community Pop-Up at Trifecta
- SportPlus News
- Mar 7
- 3 min read
The New Balance Ellipse running shoe is built around the brand’s well-known Fresh Foam X midsole, delivering soft cushioning while maintaining a lightweight feel for daily runs.
SINGAPORE, 7 March 2026 — New Balance has expanded its running lineup with the launch of the New Balance Ellipse, a new cushioned running shoe designed for everyday runners, recovery runs and relaxed mileage.
The Ellipse officially arrives in Singapore alongside a community-focused pop-up event on 7–8 March 2026 at Trifecta Riders’ Lounge, inviting runners to experience the shoe while reconnecting with the simple joy of running.
New Balance Ellipse Designed for Everyday Running Comfort
The New Balance Ellipse running shoe is built around the brand’s well-known Fresh Foam X midsole, delivering soft cushioning while maintaining a lightweight feel for daily runs.
According to the brand, the model emphasises a smooth and effortless ride rather than performance metrics.
Key features of the New Balance Ellipse include:
Fresh Foam X midsole cushioning for soft landings and responsive comfort
Rockered sole design to encourage smoother transitions while running
Breathable engineered mesh upper for ventilation
Cushioned tongue and stretch laces for improved comfort and fit
Lightweight construction suited for easy runs and recovery miles
The shoe is positioned as an accessible option for a wide range of runners — from beginners starting their running journey to experienced runners looking for a comfortable recovery shoe.
Kevin FitzPatrick, Global Vice President of Running at New Balance, said the Ellipse was designed to keep running simple and enjoyable.
“The Ellipse celebrates all who run — whether logging their first miles or recovering after race day — by delivering an elevated cushioned experience and a rockered profile that helps keep things easy on the body.”
“Lose Track of Time” Running Philosophy
The Ellipse is also tied to a broader campaign encouraging runners to disconnect from pace, data and metrics and instead focus on the personal experience of running.
In an era where GPS watches, apps and performance tracking dominate the sport, the campaign aims to remind runners that the sport can also be about mindfulness, freedom and creativity.
Several New Balance athletes and cultural figures have already been seen wearing the Ellipse, including Gabby Thomas, Parker Valby, Action Bronson, Josh Allen, Francisco Lindor
New Balance Ellipse Pop-Up in Singapore
To celebrate the launch, New Balance will host a two-day pop-up activation for the local running community.
The pop-up will allow visitors to:
Test the New Balance Ellipse running shoes
Explore interactive experiences inspired by the “Lose Track of Time” concept
Connect with other runners in Singapore’s growing running community
Event Details
New Balance Ellipse Pop-Up Experience
Dates: 7–8 March 2026
Time: 1:00 PM – 10:00 PM
Location: Trifecta Riders’ Lounge
Address: 10A Exeter Rd, Singapore 239958
New Balance Ellipse Price and Availability in Singapore
The New Balance Ellipse will retail for S$219 and is available from 5 March 2026 via the official New Balance website and selected retail locations in Singapore.
Retail stores carrying the model include:
Jewel Changi Airport
Paragon Shopping Centre
VivoCity
Suntec City
Novena Square
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