Runners are invited to experience New Balance’s cutting-edge innovations and technologies first-hand in a series of pop-ups around the island beginning with the Fresh Foam X 1080v13 launch happening at Suntec City Atrium from 1-5 November 2023
New Balance has launched this year's "Run Your Way" campaign with the New Balance Fresh Foam X 1080 pop-up at Suntec City Atrium, happening from 1 - 5 November 2023.
Come experience this week-long activation designed to immerse participants in the world of New Balance's latest offering, the Fresh Foam X 1080v13, designed for both performance and lifestyle.
The Fresh Foam X 1080v13 event pop-up experience is a one-of-a-kind experience that features a state-of-the-art 3D foot scan, a personalized shoe fitting, and the opportunity to test these cutting-edge shoes in a One-Mile Treadmill Trial or a Treadmill Group Workout led by the energetic Queenie Azabeth, a certified fitness trainer who specialises in incorporating speed workouts on the treadmill.
Queenie's classes will happen twice a day at Suntec City Atrium from Wednesday, 1 November to Sunday, 5 Nov 2023, and is guaranteed to make you work up a good sweat in the comfort of the new Fresh Foam X 1080v13!
Participants who are interested can register at this link here.
Additionally, those who head down to the Suntec City atrium this week will have the chance to win a pair of these New Balance Fresh Foam X 1080v13 shoes in a raffle, receive a runner kit, and enjoy a sweet treat courtesy of Swirl.Go!
What can you experience at the New Balance Fresh Foam X 1080 Launch Event Pop-up Suntec?
1. Check-in
As you arrive, meet friendly New Balance staff and keep your bags at the lockers
PHOTO: ERIC CHEONG, SPORTPLUS.SG
2. Foot Scan
Enjoy a 3D foot scan and use the benefit of technology to understand your own feet to find the right running shoes for yourself
PHOTO: ERIC CHEONG, SPORTPLUS.SG
3. Shoe Fitting
Get dressed in both comfort and style of the New Balance Fresh Foam X 1080v13 shoes!
4. Ready-up
Time to get excited for your shoe trial, but don't forget to do your warm-ups or stretches! There are also plenty of instagrammable corners at this pop-up that you may wish to make a stop at before you get all sweaty
PHOTO: ERIC CHEONG, SPORTPLUS.SG
5. Run, Jog or Walk in the All New Fresh Foam X 1080v13
Take the New Balance Fresh Foam X 1080v13 shoes for a spin in a One-Mile Treadmill Trial. Whether running, jogging, or walking it's time to put the shoes to the test.
6. Check-out
Time to pack up and check out
7. Refuel
Enjoy a sweet treat before you leave - soft serve courtesy of Swirl.Go, perfect combination to go with the soft cushioning of the New Balance Fresh Foam!
This November, fall in love with running all over again as New Balance rolls out its "Run Your Way" campaign across the island in a series of pop-ups that is designed to pamper runners and remind them that it is possible to marry style with comfort in an all new experience.
Indeed these are no ordinary pop-ups; as New Balance celebrates the individuality in all who run, and invite all to the world of running.
New Balance is injecting the vibrant spirit of the running community right into the heart of Singapore's premier shopping district, the iconic downtown bay area, and the world-class national sports hub with a one-mile run.
For the full New Balance experience, we're rolling out the red carpet with 3D foot scans and fitting each participant with a pair of the latest New Balance running shoes for this “trial run”. It's the ticket to experience New Balance’s cutting-edge innovations and technologies first-hand.
