Although more than 72% of people ranked their wellbeing as a top priority in Singapore, 48% said they thought achieving wellbeing as a top priority was impossible
PHOTO: LULULEMON SINGAPORE
• More than 72% of people in Singapore place wellbeing as their top priority, yet 48% feel that achieving wellbeing as a top priority is impossible
• For men, societal factors are key: more than 50% in Singapore wish they wouldn't be judged for showing an interest in improving their mental wellbeing.
• lululemon deepens commitment in Singapore with “Find Your Wellbeing” – a series of initiatives that help advance men’s and the community’s wellbeing
• CrossFit Trainer Aidan Chemaly to hold a 24-hour Murph Challenge that seeks to bring to life community wellbeing and a safe space for expression
PHOTO: LULULEMON SINGAPORE
Singapore, 29 September 2023 – lululemon released its third annual Global Wellbeing Report (GWR) which reveals the worldwide state of wellbeing has not improved since the company first surveyed in 2021, during the height of the pandemic.
In fact, 40% of respondents in Singapore said wellbeing is lower than it has ever been before. Although more than 72% of people ranked their wellbeing as a top priority, 48% said they thought achieving wellbeing as a top priority was impossible.
The “Wellbeing Dilemma” is the result of a troubling paradox: the prioritization of wellbeing is not improving wellbeing. While the Global Wellbeing Index score has remained stagnant at 66, there is hope and an opportunity to learn from those with higher wellbeing as uncovered by the report.
PHOTO: LULULEMON SINGAPORE
As a global company committed to advancing wellbeing for all, lululemon has continued to provide access to wellbeing tools and resources to more than five million people and counting.
This October, lululemon will be launching “Find Your Wellbeing” – an invitation to embark on a path to being well through a series of activities in key cities around the Asia Pacific (APAC) region including Singapore that support physical, mental and social wellbeing. The campaign will kick off with a four-day wellbeing event in Seoul, South Korea on October 12.
“lululemon believes wellbeing is a personal journey, rather than a destination. While ‘wellbeing’ is recognized as a life priority, the concept along with its barriers have become increasingly overwhelming.
The heightened expectations around what ‘wellbeing’ should have led to a downward spiral triggering further anxieties and stress,” said Gareth Pope, Senior Vice President, lululemon, Asia Pacific, “insights from the report help us better understand how to support people and communities in their efforts to be well within APAC and globally.
PHOTO: LULULEMON SINGAPORE
With the dedication to advancing wellbeing for all, lululemon is committed to building a path towards positive change and helping guests embark on their personal wellbeing journey.”
The “Wellbeing Dilemma” manifesting in Singapore
While many pandemic era challenges are behind us, there has not been a post-pandemic morale boost.
In Singapore, there are certain groups that are feeling the impact of low wellbeing more acutely, creating a ripple effect of impact to both the individual and society:
• People are feeling that barriers to wellbeing are harder to overcome:
o 36% of people in Singapore do not have the time to think about their wellbeing.
o 45% feel the need to pretend to be happy even when not because of societal pressures.
PHOTO: LULULEMON SINGAPORE
• Men and Gen Zs are feeling the impact of low wellbeing more acutely:
o Men face challenges speaking up about and/or improving their mental health; more than 1 in 2 individuals identifying as men in Singapore wish they wouldn't be judged for showing an interest in improving their mental wellbeing.
▪ Nearly half of individuals identifying as men feel societal expectations for men in Singapore make it difficult for them to express their emotions.
▪ 50% of the surveyed men within Singapore feel that society has made it more difficult for them to speak up about their mental health than women.
o Gen Zs in Singapore feel the effect of social media on wellbeing; 2 in 5 Gen Zsin Singapore
reported that social media negatively impacts their mental wellbeing.
PHOTO: LULULEMON SINGAPORE
A path to progress
The report uncovers steps everyone can take to improve their wellbeing, learning from those with higher wellbeing:
• Workout / exercise with other people when possible. Those with high wellbeing are 4X more likely than those with low wellbeing to have joined free community-based workouts.
• Work to express your needs, especially with loved ones. 72% of those with higher wellbeing are more vocal about their needs in friendships, relationships and with family.
PHOTO: LULULEMON SINGAPORE
lululemon Deepens Commitment to Advocate for Wellbeing
The GWR provides a glimpse into Singapore’s state of holistic wellbeing, revealing the personal struggles and societal barriers in people’s pursuit of wellness, especially among men and Gen Z. To help break the stigma and tackle challenges to achieving wellness, lululemon will be launching the “Find Your Wellbeing” campaign across the region in the month of October to celebrate World Mental Health Day (October 10).
Forming the cornerstone of the campaign is a holistic wellbeing event that will kick off in Seoul, bringing together celebrities, athletes, field experts including psychologists, and lululemon ambassadors. This will culminate in a series of community sweat sessions and interactive pop-ups in the region for all to embark on their journey toward feeling well with acts of movement, mindfulness, and connection.
PHOTO: LULULEMON SINGAPORE
Global Wellbeing Report 2023 for Singapore
The Global Wellbeing Report (GWR) is lululemon's unique research study designed to look at the global wellbeing landscape - from its challenges to solutions - over time. Now in its third edition, GWR 2023 included 14 markets and focused on the general public. The online survey was fielded in 14 markets between May 1, 2023 to June 6, 2023.
Key Findings for Singapore
72% of people in Singapore place wellbeing as a top priority, however 48% feel that this is impossible to achieve.
In particular, half (50%) of the surveyed men within Singapore feel society has made it more difficult for them to speak up about their mental health than women, and 52% of men feel societal expectations hinder their expression of emotion.
Meanwhile Gen Z's wellbeing is greatly affected by social media, with 39% expressing that social media negatively impacts their mental wellbeing.