Asia's largest exhibition in the cycling scene with over 3,000 booths, this year's TaiSPO is held in the Nangang District and was buzzing with excitement in spite of rain and cold temperatures
7 March 2024, Taipei, Taiwan - TAIPEI CYCLE, organised by the Taiwan External Trade Development Council (TAITRA), opened its doors to public yesterday.
The Nangang Exhibition Center was abuzz as distinguished guests including Chairman of TAITRA, James Huang; Chairman of Taiwan Bicycle Association, Robert Wu and Lin Chuan-Neng, Vice Minister of Taiwan’s Ministry of Economic Affairs took centre stage to deliver their opening addresses for the event.
This year, the event boasts participation from 950 companies occupying 3,500 booths, making it the biggest bicycle industry exhibition in Asia and a prime business hub for the global high-end bicycle industry supply chain.
With almost 4,000 international buyers from 90 countries pre-registered, the exhibition showcases promising business opportunities for the bicycle industry in the year to come.
The opening ceremony was graced by founders and co-founders of leading cycling companies and associations from various parts of the world.
With prestigious races such as the Professional Triathletes Organisation (PTO) Asian Open — now known as the T100 Triathlon World Tour — returning to Singapore's shores in April and the annual OCBC Cycle, Singapore is poised as one of the biggest cycling markets in Southeast Asia to reap the advantages of these opportunities.
This year, TAIPEI CYCLE has not only received ongoing support from leading national and international manufacturers like Merida, Giant, KMC, SRAM, SHIMANO, Johnson, Dyaco and DK City, but has also seen a greater number of diverse new exhibitors from various countries.
Plenty of start-ups also had booths on display and while products were still only based and tested in Taiwan, most are looking to expand to Asia with Singapore as a target market and common main goal.
To explore new possibilities for the industry’s digital advancement, TAIPEI CYCLE has introduced innovation and startup zones. The Bike Venture Startup Zone brings together 10 bicycle startups from 8 countries to showcase products and services in electrification, digital transformation of the supply chain, green sustainable solutions, and new business models.
Additionally, the inaugural E-Cycling Pavilion offers 3D virtual riding software, intelligent training platforms, hill climbing simulators and riding experience systems, giving visitors insights into how online and offline cycling can be blended post-pandemic, providing online riding features for sports, training and social interaction.
The focus on sustainability is evident in this year’s TAIPEI CYCLE which features the Riding Towards Sustainability Forum, which brings together experts from the cycling industry to explore sustainability’s role in driving innovation and industry transformation. Key speakers include Kevin Mayne, CEO of Cycling Industries Europe and Adam Gardiner, Sustainability Manager at prominent British cycling brand, Rapha.
The World Bicycle Industry Association (WBIA) also uses TAIPEI CYCLE as a platform to share sustainable supply chain guidelines and best practices for the industry.
Robert Wu, Chairman of Taiwan Bicycle Association reiterated the importance of sustainability in his address at the opening ceremony.
“We have only one Earth. We must start the sustainability project today and every single day,” he shared.
During the exhibition, visitors will have the opportunity to engage in an array of activities, such as TAIPEI CYCLE’s assembly of E-Bike and associated electronic suppliers on the 4th level of Nangang Exhibition Hall 2. There will also be an E-Bike Demo test ride area, featuring a diverse track for visitors to experience E-Bikes firsthand.
TAIPEI CYCLE takes place from March 6-9, with industry professionals able to enter with business cards whilst general public ticket sales will be available on the third and fourth days of the event.
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