Celebrating Community and Running Your Way: New Balance Opens First Run Hub in Southeast Asia in Kuala Lumpur

From 3D foot scans to the opportunity to loan out your favourite New Balance shoes for a run around KLCC park, the hub is a one-stop shop for all your running needs

New Balance officially opens the first-ever Run Hub in Southeast Asia, located at Suria KLCC in the heart of Kuala Lumpur. More than a venue, the Run Hub stands as a landmark for the region’s running culture—a space that celebrates movement, community, and the stories that bring running together.

Following the success of New Balance’s Run Hubs in Japan and China, the Malaysia edition  brings the same ethos to Southeast Asia: a space designed to support runners both in motion and in mindset. Built around connection, performance, and accessibility, the Run Hub combines functionality with community—creating a home for running culture in the city. 

“We are proud to bring this concept to Malaysia, a country rich in diversity and passion, and to Kuala Lumpur, a city whose running community continues to thrive,” said Brittany Melrose, Regional Head of Running & Sports Marketing, APAC & MEAI, New Balance. “Our hope is  that this space becomes a beacon for runners of all levels, encouraging you to push boundaries  while staying true to your own path.”

A Hub for every runner

The New Balance Run Hub KLCC serves as a one-stop destination designed to bring together everything needed to gear up, train and engage with the running community. Runners can drop by before a run to store their belongings, or loan a pair of New Balance performance shoes for a running session around KLCC Park or the city.

Inside, a 3D foot scanning station offers detailed insights into each runner’s unique stride, with our in-store specialists recommending the most suitable shoe models for an optimal fit.

Every detail of the hub has been thoughtfully designed—open, intuitive, and welcoming. The layout encourages easy flow between preparation and connection, reflecting New Balance’s belief that running is as much about people as it is performance. 

Through its blend of intentional design and meaningful function, the Run Hub becomes more than a pit stop—a space that evolves with the community it serves. A place where every runner, regardless of pace or experience, can feel supported, inspired, and part of something greater. 

Bringing the Running Community Together  

Run Hub Launch Highlights: 

From 1 - 16 November 2025, New Balance will celebrate the opening of the Run Hub with a series of interactive experiences and community-led sessions that bring running culture to life. Across two weeks, visitors can explore hands-on activations that inspire movement, connection, and self-expression—all within the Run Hub and its surrounding spaces at Suria KLCC.

*While stocks last and terms and conditions apply. 

Always-On Experiences at the Run Hub: 

Beyond the launch celebrations, the New Balance Run Hub remains an open, ever-active home for runners - offering continuous services and experiences that make running more accessible, personalised, and inspiring. 

Introducing the Fresh Foam X 1080v15 - The Ultimate Everyday Running Shoe

As part of the Run Hub experience, visitors can preview the Fresh Foam X 1080v15, the newest evolution of New Balance’s iconic max-cushion running shoe. 

Built for comfort, versatility, and effortless movement, the 1080v15 embodies New Balance’s commitment to innovation shaped by real runners. Designed for every distance - from daily miles to long runs—it combines precision engineering with human-centered approach to deliver a smoother, more balanced ride for every stride. 

At its core, the 1080v15 introduces a brand-new Infiniōn midsole foam, offering enhanced cushioning, energy return, and long-lasting performance mile after mile. Its lightweight, breathable upper features molded contour details for a secure yet adaptive fit, while runner-first touches - including reflective detailing, a cushioned tongue and heel tab, and stretch laces—ensure all-day comfort and support. 

The Fresh Foam X 1080v15 will be available for preview at the New Balance Run Hub KLCC from 3 November 2025, ahead of its official retail launch in January 2026.  #NewBalance #NewBalanceRunning