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Blast Off with ASICS NOVABLAST™ 3 - Run Better, Lighter, and Faster than ever

With its versatility and durability, NOVABLAST™ 3 is an all-rounder that is suitable for all types of running, including casual jogs and uptempo training

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG


17 October 2022, Singapore - Introducing NOVABLAST™ 3, the latest and lightest running shoes from ASICS’ popular NOVABLAST™ collection. Inspired by ASICS’ iconic geometric origami pattern, this model incorporates the latest technology to provide a positive and lively running experience.


Featuring the new and improved FF BLAST™ PLUS foam technology, NOVABLAST™ 3 presents the softest midsole material yet. With additional foam in the forefoot and heel, the shoes feel notably softer and bouncier. Combined with a trampoline pod outsole, each step is further energised with increased bounce and reduced pressure.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG


Integrating the technology of both METASPEED™ and GEL KAYANO™, runners can expect to gain speed easily and quickly with the enhanced propulsion of NOVABLAST™ 3. The advanced rearfoot support then provides the stability to ensure a steady and consistent run, and even uptempo training.


NOVABLAST™ 3 has proven to be a strong contender for the position of top running shoes this year.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG


For Sustainability and Design


The design of NOVABLAST™ 3 is optimised for both the runners and the environment. The lightweight model is approximately 22g lighter than its predecessor, the NOVABLAST™ 2, to ensure a bouncy running experience.


NOVABLAST™ 3 also sees an enhanced fit and comfort with ASICS’ Notch Tongue Construction. This updated design allows even distribution of pressure points while reducing tongue sliding with the gusseted tongue. The heels are also optimised to support and provide more control through the gait cycle.


In line with ASICS’ commitment to sustainability, more than 50% of the polyester materials used in the shoes are recycled. Moreover, the new recycled mesh upper helps with breathability, providing lasting comfort for longer runs.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG


The Verdict: Comfort from the First Step


“The bouncy running experience this new shoe delivers will certainly keep you motivated in achieving a sound mind in a sound body through exercise,” said Hisanori Fujita, Manager of Performance Footwear and Design department at ASICS.


NOVABLAST™ 3 is a welcoming rendition in the running world. The knit mesh of the shoes allows flexibility, ensuring a performance fit. With the high level of cushioning and ergonomic design, it’s a true-to-size measurement that guarantees a soft and snug fit from heel to toe.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG


With NOVABLAST™ 3, running is indeed easier. The bouncy soles make it effortless to pick up and maintain speed, which is ideal for mid to long distance runs. While the shoes are soft and springy, the NOVABLAST™ 3 does require a good running technique to ensure a consistent and fluid motion for longer distances.


In terms of style, NOVABLAST™ 3 makes for a fashion statement with its wide range of colours and the chunky sole design. Retaining ASICS’ iconic pattern, the colours used are also reflective in low-light environments, enabling increased visibility for movements at night.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG


All in all, the NOVABLAST™ 3 creates a new and high standard for running shoes. With its versatility and durability, it is an all-rounder that is suitable for all types of running, including casual jogs and uptempo training. The rebounds created by this pair of shoes will indeed inspire one to stay fit, keeping one motivated for a longer and farther distance.


Experience a light and energetic run with NOVABLAST™ 3 now. For more information, please visit asics.com.


PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG



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