ASICS celebrates Uplifting Power of Sport with New Footwear and Apparel Collection

Vibrant and colorful design of the CELEBRATION OF SPORT COLLECTION is inspired by sport’s ability to uplift the world

PHOTO: ASICS SINGAPORE


15 July 2021 – SINGAPORE – ASICS is today launching its new CELEBRATION OF SPORT

COLLECTION – a cross-category footwear and apparel collection that celebrates the power of sport to uplift the world.


The CELEBRATION OF SPORT COLLECTION sees footwear across ASICS’ Performance

Running, Core Performance Sport and Sport Style categories given a striking design

revamp.

PHOTO: ASICS SINGAPORE


Each piece in the collection features bright, bold confetti-style detailing, taking visual cues from the sense of uplift and celebration that sport will inspire across the

world in the summer of 2021.


The 46-piece collection encompasses more than five different sports, celebrating the power of all sports to uplift the mind.

PHOTO: ASICS SINGAPORE


Runners will be among those invited to experience the uplift, with new iterations of the GEL-KAYANO™ 28, offering excellent stability and cushioning underfoot, and NOVABLAST™ 2, with its advanced energy return technology, among the performance running shoes to feature in the range.


Tennis and volleyball players will also be able to raise their game and feel the uplift on court with new takes on the supportive, lightweight COURT SPEED™ FF and the

responsive NETBURNER BALLISTIC™ FF 2.

PHOTO: ASICS SINGAPORE


Rounding off the collection meanwhile is an array of re-imagined Sport Style silhouettes, including the GEL-KAYANO™ 14, GEL QUANTUM 360™ 6 and GEL-QUANTUM 180™, that celebrate the uplifting power of expression.


So no matter how athletes choose to move their mind, the CELEBRATION OF SPORT

COLLECTION has the shoes to get everyone feeling the uplifting effect, all the while

enhancing their level of performance so they can experience the positive benefits of uplift more often.

PHOTO: ASICS SINGAPORE


The launch of the CELEBRATION OF SPORT COLLECTION sees ASICS continue its mission to inspire as many as possible to move their mind to experience the uplifting power of sport in 2021. For the first time, ASICS is enabling people to see the uplift on their own mind with the new Mind Uplifter™.


From 1 August, people will also be able to see how their individual results and different sports contribute to the World Uplift Map – providing a picture of how each individual Mind Uplift contributes to the collective mood of your city, nation and the world as a whole.

PHOTO: ASICS SINGAPORE


The CELEBRATION OF SPORT footwear is now available online and in selected stores. The full range of apparels will be available online and instore from August 2021.


The GEL-KAYANO™ 28 is retailing at $259 and is available for purchase at ASICS Plaza Singapura, Suntec City, Vivo City, Nex, Westgate, Jewel, Takashimaya and asics.com.


The NOVABLAST™ 2 is retailing at $199 and is available for purchase at ASICS Plaza

Singapura, Suntec City, Vivo City, Nex, Westgate, Jewel and asics.com.


The COURT SPEED™ FF is retailing at $159 and is available for purchase at ASICS Plaza

Singapura, Suntec City, Vivo City and asics.com.


The GEL-KAYANO™ 14 is retailing at $199 and is available for purchase at ASICS Plaza Singapura, Vivo City and asics.com.


The GEL-QUANTUM 360™ 6 is retailing at $229 and is available for purchase at ASICS

Plaza Singapura, Vivo City and asics.com.


The GEL-QUANTUM 180™ is retailing at $259 and is available for purchase at ASICS Plaza Singapura, Vivo City and asics.com.


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