Under Armour Kicks Off “No Invitation Needed” Campaign in Singapore with 5-Week Training Camp with Singapore Run Clubs Easy Pace* Run Club And That Run Club

Under Armour's Five-Week Speed and Distance Training Journey from 21 January 2026 is Led by Singapore Distance Running Coach Steven Quek, and is built for every mile

Participants of the 5-week programme of Under Armour's "No Invitation Needed" campaign. PHOTO: KYLE FLORES

SINGAPORE, 22 January 2026 - Singapore’s running community takes centre stage again this month as Under Armour launched a five-week curated speed and distance training programme yesterday, uniting local run collectives and everyday runners under its global “No Invitation Needed” (NIN) campaign.

Starting on Wednesday, 21 January, the programme brings together Easy Pace* Run Club and That Run Club for a structured series of speed and endurance sessions—designed to help runners build consistency, confidence, and performance.

Powered by the UA Velociti Elite 3 and Velociti Distance, the initiative reflects Under Armour’s belief that running begins not with permission or qualification, but with a personal decision to show up.

A runner laces up the UA Velociti Elite 3, Under Armour's latest iteration of their top line carbon plated racing shoe. PHOTO: SPORTPLUS.SG / JOHN YEONG

A Community-First Training Experience, Curated for Singapore Runners

At the heart of the activation is a thoughtfully designed training plan led by respected local distance running coach Steven Quek. Over five weeks, participants will alternate between speed-focused and endurance-based runs, ensuring balanced development across pacing, strength, and stamina.

Speed Sessions

Location: Lornie PCN

Meet-up point: MacRitchie Reservoir Park drop-off

Distance Sessions

Location: UA Orchard Central Brand House

By rotating between natural park connectors and an urban brand hub, the programme mirrors real-world running conditions—helping participants adapt to both tempo efforts and longer mileage.

Shane Tan, co-founder of Easy Pace* Run Club at the Under Armour event. PHOTO: SPORTPLUS.SG

Two Run Clubs, One Shared Journey

The collaboration between Easy Pace* Run Club and That Run Club creates a rare cross-community training experience.

Members from both groups will run side by side through each phase of the programme, reinforcing the inclusive spirit behind the No Invitation Needed message.

The journey culminates in an All Out 5K run in March, where runners put their training into action—not for rankings or qualification, but to measure personal progress and celebrate collective effort.

Members of That Run Club poses for the cameras ahead of the first training session. PHOTO: SPORTPLUS.SG

Performance Footwear That Supports Every Session

Supporting the training experience is Under Armour’s latest Velociti performance lineup, engineered to meet the demands of both speed work and long-distance preparation.

The UA Velociti Elite 3, proven at the highest level with a victory at the Boston Marathon, delivers explosive propulsion through its HOVR+ superfoam midsole and full-length carbon fibre plate—ideal for fast intervals and race-pace efforts.

For longer mileage days, the Velociti Distance offers plush HOVR+ cushioning, enhanced midfoot support, and improved stability to reduce fatigue over extended runs.

Together, the shoes form a complementary system that aligns with the alternating structure of the five-week programme.

Renowned Singapore distance coach Steven Quek leads the 5 week coaching programme for Under Armour. PHOTO: SPORTPLUS.SG

“No Invitation Needed”: A Global Campaign, Grounded in Local Culture

While the activation is deeply rooted in Singapore’s running scene, it is supported by Under Armour’s global No Invitation Needed campaign—an initiative that reframes running as a choice, not a privilege. Rather than focusing solely on elite results, the campaign celebrates the daily commitment, discipline, and personal pace of every runner.

By activating the campaign through local run clubs and shared training experiences, Under Armour brings its global message to life in a way that resonates authentically with the Singapore community.

Built for Every Mile, Together

Through this five-week training journey, Under Armour reinforces its commitment to building stronger run communities—not just faster athletes. From weekday speed sessions at Lornie PCN to weekend distance runs starting at Orchard Central, the programme proves that performance innovation is most powerful when paired with community, coaching, and consistency.

The new UA Velociti Elite 3 and Velociti Distance are available for purchase from 15 January at selected Under Armour Brand Houses and underarmour.com.sg. #UnderArmourSG #SgRunning