SportPlus commits to equal media coverage for Women in Sport

Local sports and fitness website signs affiliate partnership agreement with Soccer Girl Goals to amplify Keeping:Score campaign


Singapore, 31 August 2021 - announced today that it has signed a Memorandom of Understanding (MOU) with Soccer Girl Goals to come on board as an affiliate partner for its Keeping Score campaign.

As part of the agreement, the Singapore based sports and fitness platform has committed to equal media coverage for women in sport across all the content carried on its website.


Education on Gender Discrimination

It is also dedicating a section under Women's section on its website to highlight the issues of existing gender discrimination in sports as part of continuous education for the general public, in a year-long collaboration with Soccer Girl Goals.

John Yeong, founder and editor-in-chief, Sport+ Media said: "It is a known fact that gender inequality exist in sports, not just in the international arena, but right here in Singapore as well."


"We are happy to play a small part in elevating women in sports and fitness, and to bring greater visibility as part of overall efforts to help level the playing field for women," he added.

"We are fully behind the Keeping Score campaign, to create a safe space for women in sports and fitness, in the hope that more of the next generation will fall in love with the beauty of sports and its enduring values by doing so. "

Yeong shared that has also voluntarily extended its commitment to giving equal opportunities for women when it comes to recruitment of its staff as well in the near future.


A Safe Space and Equal Playing Field

Keeping Score is a campaign that aims to create a safe and equal playing field for women in sports by empowering women in sports with the knowledge and resources to be able to stand up for themselves against discrimination.

It has recorded a reach of over 100,000 within the first 4 months of its launch in April this year, and is a campaign backed by the National Youth Council and Young ChangeMakers.

#SportPlusSG #SoccerGirlGoals #KeepingScore