Oakley Turns 50: Limited Edition Launch in Singapore, Space Tech Breakthroughs, and Smart Eyewear with Meta
- SportPlus News
- Jul 15
- 3 min read
From Singapore to the Moon: Oakley Celebrates 50 Years with Exclusive Drops, Smart Eyewear Innovation, and a Vision for the Future
Singapore, 15 July 2025 – What began in a California garage in 1975 with a single idea—redefining performance through design—has now grown into a global icon. This year, Oakley celebrates 50 years of pushing boundaries, merging physics with art, and disrupting not just sport but culture, technology, and style itself.
As the brand marks this milestone, the spotlight turns to its next chapter—a bold evolution marked by exclusive product drops, future-facing tech partnerships, and a vision that spans from the playing field to deep space. For fans in Singapore, Oakley’s 50th anniversary isn’t just a celebration—it’s an invitation to be part of the future.
Leading the charge is the launch of the Oakley Ellipse 50th Anniversary Edition, now arriving in Singapore in late July 2025. More than just a pair of sunglasses, the Ellipse is a wearable tribute to Oakley’s half-century of innovation. Retailing at SGD572, this limited-edition release features Oakley’s cutting-edge Prizm™ 24K lenses, a Midas Fleck colorway, and a bold design that fuses influences from three different eras of the brand’s heritage.
With curved lines reminiscent of the '90s, a stem jog inspired by the popular Radar EV, and futuristic lens shaping using PhysioMorphic™ Geometry, the Ellipse redefines what high-performance eyewear can look and feel like. Available at Oakley.com, Oakley stores, and select retailers in Singapore, this drop is expected to move fast.
Oakley x Meta
Looking further into the future, Oakley has also announced a groundbreaking collaboration with Meta to develop a new line of smart eyewear, combining Oakley’s sport-performance DNA with Meta’s industry-leading wearable technology.
The upcoming glasses are designed to enhance daily life and athletic performance through real-time data insights, seamless connectivity, and bold design.
Though not yet available in Singapore, this smart eyewear collection is already creating buzz with a global campaign starring World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.
It’s a move that signals Oakley’s clear commitment to bridging physical performance and digital experience in the years ahead.
Oakley Heads to the Moon: Collaboration with Axiom Space
But Oakley’s futuristic vision doesn’t stop at wearable tech—it extends all the way to the Moon. In a historic collaboration with Axiom Space, the brand has developed the AXEMU Visor System, a revolutionary optical solution designed for astronauts on NASA’s Artemis III mission—the first crewed lunar landing in over 50 years.
Drawing on its heritage in creating high-performance eyewear for extreme conditions, Oakley’s visor system is engineered to withstand deep space environments, offering gold-coated, scratch-resistant lenses that provide protection against harmful radiation, infrared light, and micrometeorites.
This next-generation space visor technology will be deployed on the Moon’s south pole, where astronauts must navigate extreme lighting and temperature conditions.
Travis Scott Surprises Oakley’s Global Celebration in California
While Oakley sets its sights on space and smart technology, it hasn’t forgotten its cultural roots. To officially commemorate its 50th year, the brand hosted an unforgettable celebration at its Interplanetary Headquarters in Foothill Ranch, Southern California.
The star-studded event featured a surprise headline performance by Travis Scott, who appeared on stage in unreleased Plantaris Squared sunglasses and exclusive Oakley apparel. His high-energy set included hits like FE!N, SICKO MODE, and GOOSEBUMPS, as well as the live debut of CHAMPAIGN & VACAY from JackBoys 2—a powerful fusion of music, visuals, and Oakley’s signature design energy.
Hosted by Terry Crews, the celebration brought together A-listers such as Saweetie, Yara Shahidi, and Iann Dior, as well as a global roster of Team Oakley athletes, including Jaylen Brown, Mikaela Shiffrin, Justin Jefferson, and Andre De Grasse. The event capped off a 48-hour immersive experience showcasing Oakley’s legacy and future, blending innovation, style, and culture under one roof.
As Oakley enters its next 50 years, the brand remains as disruptive and visionary as ever. From developing gear for lunar missions to pioneering wearable tech, and from celebrating style icons to outfitting world-class athletes, Oakley continues to operate at the cutting edge of performance and possibility.
In Singapore and around the world, the message is clear: Oakley isn’t just looking back—it’s designing what’s next.
Oakley Ellipse 50th Anniversary Edition: Key Info for Singapore
Retail Price: SGD572
Availability: Late July 2025
Where to Buy: Oakley.com, Oakley retail outlets, and selected authorised partners in Singapore #OakleySG #OakleySEA
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