New Balance Launches “Run Your Way” Run Hub Pop-Up in Singapore: A Celebration of Runners and Community
- SportPlus News
- Jul 23
- 3 min read
Updated: Jul 27
Step Into the Future of Running at the New Balance Run Your Way Run Hub
Singapore, 23 July 2025 – Global sportswear brand New Balance is set to elevate the running experience this August with the debut of its Run Your Way Run Hub Pop-Up, running from 7 to 17 August 2025 at the Visual Arts Centre, Dhoby Ghaut.
Designed as an interactive and empowering space, this experiential hub brings together passionate runners, innovative footwear technology, and meaningful conversations that celebrate every kind of runner.
Experience the All-New FuelCell SuperComp Elite v5
The centrepiece of the Run Hub pop-up is the launch of the highly anticipated FuelCell SuperComp Elite v5, New Balance’s latest carbon-plated racing shoe. Built for speed, comfort, and peak performance, the SC Elite v5 debuts on 7 August 2025, offering a completely reengineered design that caters to elite racers and recreational runners alike.
Also available at the pop-up is the vibrant Urgent Red colourway of the Fresh Foam X 1080v14, FuelCell Rebel v5, and other performance models such as:
FuelCell SuperComp Trainer V3
FuelCell SuperComp Pacer V2
Attendees can test these models through on-site shoe trials, ensuring a hands-on experience tailored to their unique running goals.
Get Personalised Fit with Stride I.D. Technology
Visitors will also have the opportunity to try Stride I.D., New Balance’s advanced foot-scanning technology. This cutting-edge tool provides personalised shoe recommendations by analysing each runner’s gait and foot profile—making it easier to find the perfect fit for comfort, speed, and injury prevention.
Engage with Local Running Communities & Experts
More than just a product showcase, the Run Your Way Run Hub is a celebration of community. Throughout the two-week pop-up, panel discussions will take place over two weekends, featuring a lineup of athletes, medical experts, and running community leaders, including:
Aaron Justin Tan, national-level runner
Dr Joshua Li, sports medicine physician
John Yeong, seasoned marathoner and sports host
Topics range from marathon training and injury recovery, to building mental resilience and navigating the female running experience.
In a special female-focused session, hear from inspiring women like:
Clarissa Seow, fitness trainer
Dorcas Heng, founder of THAT Run Club
Song Ai Vee, long-time runner
Verna Goh, New Balance athlete
These discussions aim to foster an inclusive space where runners of all levels can share, learn, and grow together.
📍 All sessions are free to attend but require registration due to limited space. Register early to secure a spot.
Interactive Activities and Digital Quests
To make the experience even more engaging, visitors can take part in a digital quest around the pop-up for a chance to win exclusive New Balance merchandise.
Whether you're a new runner or a seasoned athlete, there’s something to discover at every turn.
Run Your Way: A Movement Beyond the Track
At its core, Run Your Way is more than a campaign—it’s a movement. It acknowledges that every runner has their own reason for lacing up, be it for mental clarity, physical challenge, or community connection.
By creating a platform that fuses innovation, education, and shared stories, New Balance Singapore is redefining what it means to run—not just with faster shoes, but with purpose and pride.
📍 Visit the Run Your Way Run Hub
🗓 7 – 17 August 2025
📍 Visual Arts Centre, Dhoby Ghaut, Singapore
🔗 Registration & Event Info : https://newbalance-runyourwaysg.eventbrite.com
📸 Share your journey on socials:
@newbalancerunning | #NewBalanceSG | #RunYourWay