Mark your calendars and experience New Balance's Grey Days with exclusive products from 14 - 17 May at ION Orchard
SINGAPORE, 3 MAY 2024 – New Balance announces its multi-week celebration of Grey in May, spotlighting the new and classic expressions of the brand’s enduring legacy in its signature colour. In service of building a superior running shoe in the 1980s, New Balance introduced the colour Grey intentionally, a choice made with the same level of consideration as any performance feature.Â
In keeping with the fearlessly independent New Balance ethos, the colour Grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of urban road running. Before long, people noticed that Grey running shoes looked good anywhere. While the models have evolved over the years with ever changing technology and materials, Grey continues to embody New Balance’s timeless quality and style, in every form.Â
Step into the Grey: New Balance Grey Days Pop-up
To celebrate this year’s Grey Days, New Balance enthusiasts are invited to dive into the world of New Balance at the Grey Days pop-up event, a unique celebration of the brand’s storied running culture and iconic grey palette. Situated in the vibrant heart of Singapore at ION Orchard (B4 ION Station), this pop-up transforms traditional retail into a dynamic multi-sport court, offering an experience that goes beyond the ordinary.Â
Taking place from 14 May - 17 May between 10am to 10pm, visitors will have the opportunity to explore items from the new Grey Days collection. This collection includes a range of footwear and apparel that embodies the versatility and timelessness of grey, reimagined through contemporary designs and cutting-edge technology.Â
Exclusive Grey Days product launches include:Â
May 10: The Grey Days collection will be available in New Balance stores and online at NewBalance.com.sg. The shop will feature both new and existing Grey styles from New Balance’s lifestyle, and kids ranges, including popular models like the 327, 574, 550, alongside a selection of timeless grey apparel.
May 17: The launch of the ‘Grey Days’ WRPD Runner and 1906R. These special-edition designs feature material mixes and distressed details, inspired by the timelessness of stone.Â
May 20: The Fresh Foam X 1080 ‘Grey’ debuts. This shoe is designed with suede detailing and a classic, tonal grey colourway, providing a heritage-inspired take on New Balance’s pinnacle running shoe.Â
The complete Grey Days collection, ranging from footwear and apparel, will be available in stores and on newbalance.com.sg starting May 10, with prices ranging from S$55 - S$259.