Join the Hunt: Take On the Ultimate Running Challenge and Win Your Way to The Running Man Movie Premiere with United International Pictures
- John Yeong
- Oct 29, 2025
- 4 min read
Experience the adrenaline of The Running Man Movie brought to life on Singapore’s Orchard Road this November
Singapore, 29 October 2025 — The hunt is on. Ahead of the global release of Paramount Pictures’ The Running Man on 13 November 2025, United International Pictures (UIP) and Sport Plus Media Pte Ltd are turning Singapore’s Orchard Road into a real-life game arena — and you’re invited to join the hunt.
On 5 and 6 November, the city’s heart will come alive as participants take on a thrilling run activation inspired by the film’s dystopian survival chase.
Your mission: Hunt them down. Scan the code. Win your spot at the premiere of The Running Man on 11 November.
A Film That Redefines the Chase
Directed by Edgar Wright and co-written with Michael Bacall, The Running Man is a modern reimagining of Stephen King’s 1982 novel (written under his pseudonym Richard Bachman).
The story unfolds in a world where contestants — known as “runners” — must survive a deadly televised game show, hunted by professional assassins for 30 days in exchange for a $1 billion prize.
The star-studded cast features Glen Powell, William H. Macy, Lee Pace, Michael Cera, Emilia Jones, Daniel Ezra, Jayme Lawson, Colman Domingo, and Josh Brolin. Expect heart-stopping action, biting satire, and a cinematic experience that will have audiences on the edge of their seats. The Running Man movie launches globally in cinemas on 13 November 2025 and in the United States on 14 November.
The Hunt Comes to Life in Singapore: 5–6 November
In a thrilling real-world activation, Fast and Free Run Club, Run.JPG, and the iRun Community will lead the charge through Orchard Road — reimagining Singapore’s streets as a futuristic chase zone.
Led by Toasties from Fast and Free Run Club (FFRC) on 5 November as well as run crew leaders of Jolly Pace Group (Run.JPG) on 6 November, and supported by the iRun Singapore Community and Team SportPlus athletes, the live event will take runners on an immersive ~4.3KM chase through the city — starting from and ending at iRun Singapore (313@Somerset), stretching through Dhoby Ghaut and ION Orchard.
Participants will join the pursuit to hunt down four (4) Key Opinion Leaders (KOLs) hidden along the route. Each KOL will be carrying game cards representing prizes and vouchers from Shokz, iRun Singapore, and 2XU Singapore.
Game Mechanics: How to Play and Win
1️⃣ The Setup
Eight (8) KOLs will be marked as “runners” across the two-day activation, while members of the public — acting as “assassins” — team up with run crew leaders to chase them down.
Runners and participants will be split into two main teams (comprising four groups each), running in opposite directions along the route. Each team will carry backpack billboards with QR codes, central to both gameplay and prize redemption.
2️⃣ The Hunt
After a short briefing, the chase begins. Each group sets off in different directions — Route A or Route B — with a single goal: catch the KOLs and collect game cards.
When a participant catches a KOL, they can collect one game card from that KOL.
Each participant can collect up to three (3) cards in total.
KOLs carry exclusive game cards tied to partner prizes, including Shokz Earphones, 2XU apparel, and running shoes from @irunsingapore.
Run Crew leaders will remind participants to scan the QR codes on the backpacks for a chance to win movie premiere tickets and enter the SGD $1,000 grand prize draw.
3️⃣ The Redemption
Upon completing the run, participants can trade in their collected game cards for in-store discounts and prize redemptions at partner outlets.
Every scan, every tag, every card — brings you one step closer to victory.
QR Codes, Prizes, and Premiere Access
Throughout the activation, members of the public are encouraged to spot and scan QR codes on backpacks and promotional billboards scattered along Orchard Road.
Each successful scan equals:
1x exclusive movie premiere ticket to The Running Man (11 November)
Automatic entry into the $1,000 lucky draw
Post your chase moments with #HuntThemDown on social media for bonus entries and additional chances to win partner prizes.
Prizes and Partner Giveaways
The hunt isn’t just about speed — it’s about strategy. Registered participants stand a chance to win:
$1,000 cash prize (grand draw) - only eligible for successful registrants on the Movie Premiere
2 x Shokz Earphones (1 per day on 4 and 5 November)
1 x Running Shoes from @irunsingapore (to be revealed on Game Day)
2XU Cap & Goodies
Exclusive The Running Man Premiere Tickets (11 Nov)
Every QR scan and social tag counts as a new opportunity to win — so stay alert, stay fast, and stay in the chase.
A Run Like No Other
This unique event blends fitness, fandom, and film, turning movie promotion into a full-scale participatory experience. Influencers and local run communities will serve as “contestants” and “hunters,” carrying game cards that reveal exclusive partner offers and rewards.
As the chase unfolds, the streets will pulse with energy — a living homage to The Running Man’s thrilling dystopian world.
Don’t Just Watch It. Live It.
The countdown has begun. Join the hunt on 5–6 November and secure your chance to walk the red carpet at the exclusive premiere of The Running Man on 11 November, before it opens worldwide on 13 November 2025.
Hunt them down. Scan the code. Win your spot at the Premiere.
Register for the Hunt now.
Wednesday, 5 November: Register Here
Thursday, 6 November: Register Here
Comments