HOKA's "Together, We Fly Higher" Campaign Lands in Singapore: The Power of Community in Every Stride

Discover how community fuels your run with HOKA's "Together We Fly Higher" global campaign

HOKA, a brand synonymous with pushing boundaries in running, has officially unveiled its much-anticipated 2025 global brand campaign, “Together, We Fly Higher.” This powerful initiative, which premiered globally on July 10, 2025, and is now making a significant impact in Singapore, champions the often-unsung hero of athletic achievement: community.

Running is more than just logging miles; it's a journey of personal growth, resilience, and connection. HOKA's new campaign perfectly encapsulates this ethos, highlighting how the support of others — be it family, friends, or a dedicated running crew — is instrumental in helping individuals achieve their personal bests and transcend perceived limits.

Celebrating the Collective Journey of Every Runner

The "Together, We Fly Higher" campaign isn't just about race-day glory. Through a compelling anthem film and a series of short films like "Together: Ultra Commitment" and "Together: Quiet Rituals," HOKA delves into the authentic, often unseen moments that define a runner's journey.

From the discipline of early morning alarms to navigating setbacks and celebrating small victories, the campaign paints a vivid picture of the "messy, magical journey" that only true runners intimately understand.

Erika Gabrielli, Vice President of Global Marketing at HOKA, aptly articulates the campaign's core message:

HOKA's Commitment to Road and Trail Dominance

Beyond the inspiring narratives, "Together, We Fly Higher" also reaffirms HOKA's strong presence in both trail running and road running.

The campaign strategically aligns with iconic global events such as the World Marathon Majors and the Ultra-Trail du Mont-Blanc (UTMB), reinforcing HOKA's commitment to supporting athletes across diverse terrains and challenges. Whether you're tackling urban marathons or conquering rugged trails, HOKA's innovative footwear is designed to elevate your performance.

Join the Movement with HOKA Run Club Singapore

In Singapore, the "Together, We Fly Higher" campaign is more than just a digital presence. It's coming to life with bold takeovers across connected out-of-home at Orchard Road and Raffles City, creating a strong visual impact for runners and enthusiasts alike.

A cornerstone of this local activation is the HOKA Run Club Singapore. This inclusive community, led by experienced coaches and seasoned runners, offers twice-monthly runs for all levels.

Regardless of your pace, experience, or preferred footwear, the HOKA Run Club provides a welcoming environment to connect with fellow runners, share experiences, and collectively work towards your running goals. It's a fantastic opportunity to experience firsthand how community fuels progress.

You can stay updated on their latest activities and join their next run by following @hoka_sg on Instagram.

Experience HOKA in Singapore

Ready to experience the joy of movement and discover how HOKA can elevate your running journey? HOKA products are readily available in Singapore at:

• HOKA.com

• HOKA ION Orchard

• HOKA Raffles City

• HOKA Takashimaya Shopping Centre (Level 4, Sports Department)

The "Together, We Fly Higher" campaign is a powerful reminder that while running is often seen as an individual pursuit, the greatest leaps forward are often made with the support and encouragement of a strong community.

At SportPlus.sg, we're excited to see how this campaign will inspire more individuals in Singapore to lace up their shoes and fly higher, together. Stay tuned for more soon. #HOKASG #FlyHumanFly