adidas x MILO Launches “Fuelling Goodness” Collection to Celebrate Singapore’s 60th Birthday

A Limited Edition adidas x MILO Collaboration That Celebrates Singaporean Culture, Everyday Moments, and National Day Pride

PHOTO: ADIDAS SINGAPORE

Singapore, 7 July 2025 – adidas Singapore and MILO have teamed up to serve a nostalgic and heartwarming collaboration in honour of two major milestones: Singapore’s 60th birthday and MILO’s 75th anniversary. Aptly named “Fuelling Goodness”, the new capsule collection of t-shirts, pins, and accessories blends adidas’ performance-forward identity with MILO’s long-standing energy-giving heritage.

Available exclusively to adiClub members, the collection officially drops 14 July 2025, both in selected stores and online at adidas.com.sg/national_day.

Not an adiClub member yet? Sign up for free at adidas.com.sg/adiclub to access the collection.

PHOTO: SPORTPLUS.SG / IFFA ADAWIYAH

Local-Inspired Style: Three "Starter Pack" Tees for Singapore Life

The collection's hero pieces are three exclusive Starter Pack tees, each paying homage to moments every Singaporean can relate to — with a fun MILO twist.

1. Running Starter Pack Tee

Made for the “super enthu” runners who clock weekly miles at ECP or Marina Bay, this tee features adidas running gear paired with MILO essentials like the iconic MILO packet drink, Iced Energy bottle, and MILO Snack Bars. It's performance meets pick-me-up.

2. Lepak Starter Pack Tee

For the chillers and kopi tiam regulars, this tee paints the ultimate lepak lifestyle — adidas tank tops, caps, and totes alongside nostalgic MILO cup servings. The look is low effort, high comfort.

PHOTO: ADIDAS SINGAPORE

3. Stay Home Starter Pack Tee

Designed for those who embrace the joy of missing out, this design combines cozy loungewear, headphones, and gadgets with homegrown MILO favourites — including MILO cereal, MILO ice cream, and of course, a hot cup of MILO.

Each t-shirt design features cheeky Singlish phrases that add a distinctively local touch — perfect for National Day wear or everyday Singapore pride.

PHOTO: SPORTPLUS.SG / IFFA ADAWIYAH

Kids' Sizes and “WE CAN ONE” Limited Edition Tee

For younger fans, all three Starter Pack designs will be available for on-demand heat press at selected adidas stores. Kids’ tees retail at $40 each.

Additionally, adidas and MILO have launched a limited edition “WE CAN ONE” tee, redeemable with the purchase of selected MILO products at major supermarkets — while stocks last.

PHOTO: SPORTPLUS.SG / IFFA ADAWIYAH

Pins, Charms & Collectibles

Completing the collection is a curated range of Made For You pins and charms. Fans can collect versions of MILO in all its forms — from the classic hot MILO to the epic MILO Dinosaur, alongside tiny adidas sweaters, running shoes, and even a powerbank — all referencing the key Starter Pack themes.

Adult t-shirts: SGD $59

Get a Free MILO-Inspired Sachet Kit

Be among the first 60 shoppers to spend $150 or more on the adidas x MILO collection and receive an exclusive “sachet kit”. Inspired by the MILO 3-in-1 sachet packaging, the kit includes a canvas tote bag, collectible stickers, and actual MILO products.

PHOTO: ADIDAS SINGAPORE

Available at:

adidas Brand Centre Orchard

adidas Marina Bay Sands

adidas Suntec City

adidas VivoCity (Level 1)

Don’t Miss the MILO Van at adidas Orchard

No collab with MILO is complete without a throwback to the beloved MILO Van! Enjoy a free cup of ice-cold MILO outside adidas Brand Centre Orchard on these dates:

26 July (Sat), 2–5PM

2 August (Sat), 2–5PM

9 August (Sat), 2–5PM

Pins & charms: $12 each

PHOTO: SPORTPLUS.SG / IFFA ADAWIYAH

Where to Buy the adidas x MILO “Fuelling Goodness” Collection

Shop the collection in-store at:

adidas Brand Centre Orchard

adidas Bugis Junction

adidas Causeway Point

adidas ION Orchard

adidas Marina Bay Sands

adidas Northpoint City

adidas Suntec City

adidas Changi T1 & T4

adidas VivoCity (Level 1)

adidas Waterway Point

Or online at: www.adidas.com.sg/national_day

PHOTO: ADIDAS SINGAPORE

Fuel Up, Dress Up — The adidas x MILO Way

This “Fuelling Goodness” collab delivers more than just fresh gear — it’s a celebration of local culture, iconic flavours, and shared heritage between two brands loved by generations of Singaporeans.

Whether you're running, lepak-ing, or chilling at home — there’s a Starter Pack tee made for you. #adidassg #MILOSingapore #SG60