Runfluencers & Strava Jockeys: The Truth Behind the Trend in Sports Marketing | SportPlus Debate Running is evolving beyond the track, with social media influencers—known as runfluencers—shaping how athletes and fans connect. In this episode, SportPlus.sg dives into the rising trend of runfluencers in the running community and debates their credibility in sports marketing with national runners Soh Rui Yong and Desmond Ang. We also unpack the controversial Strava jockey phenomenon sweeping the region — but why would anyone pay someone to run for them? Join the conversation as we explore authenticity, influence, and what it really means to be part of the running community today. 🏃‍♂️ CHAPTERS 0:00 – Intro & Guests 0:12 – Defining Runfluencers 2:22 – Speed, Elitism & Self-Worth 5:05 – Why Brands Use Runfluencers 8:00 – Credibility & Advice 10:38 – Super Shoes & Buying Decisions 10:57 – Free Gear & Market Effects 11:49 – Strava Jockeys & Image Gaming 16:12 – Training, Comparison & Sustainability 17:08 – Closing Thoughts 📧 SPORTPLUS.SG NEWSLETTER – Subscribe for exclusive content on Singapore’s sports scene and athlete stories https://sportplus.sg/newsletter Visit our official website https://www.sportplus.sg for more sports, fitness and wellness content, content suitable from high performance to everyday athletes! ----------------------------------------------------------------------------------------------------- Subscribe to our channel for more content like this: https://bit.ly/3BmtG3T + Follow us on our Platforms + Website: https://www.sportplus.sg TikTok: https://www.tiktok.com/@sportplussg Facebook: https://www.facebook.com/sportplussg Instagram: https://www.instagram.com/sportplus.sg

and stories behind every stride. In this highlight reel, we dive into Day 2 of the 2025 Gold Coast Marathon, featuring the thrilling Full Marathon on one of Australia’s most scenic and popular courses. From the fast, flat, and picturesque route to the electric race day atmosphere and perfect running conditions, we bring you everything runners love about this iconic event. Get up close with inspiring moments and exclusive post-race interviews, including Singapore’s standout athlete Ahmad Arif Ibrahim, who stunned everyone with a 2:32 finish in his marathon debut. Whether you’re a seasoned marathoner, a first-time runner, or an elite racing fan, this recap showcases the energy, personal triumphs, and breathtaking scenery that make the Gold Coast Marathon a must-run event for Southeast Asian and international runners alike. Visit our official website https://www.sportplus.sg for more sports, fitness and wellness content, content suitable from high performance to everyday athletes! ----------------------------------------------------------------------------------------------------- Subscribe to our channel for more content like this: https://bit.ly/3BmtG3T + Follow us on our Platforms + Website: https://www.sportplus.sg TikTok: https://www.tiktok.com/@sportplussg Facebook: https://www.facebook.com/sportplussg Instagram: https://www.instagram.com/sportplus.sg

Love and endurance sports might seem like two different races—but when done right, they can move in perfect sync. In this special Valentine’s Day episode, we explore how romantic relationships can thrive amid the intense demands of athletic training. From shared goals to solo sessions, we dive into what makes love work for couples in the endurance world. Hosts Chermaine Zhou and Haw Jiaxuan sit down with multi-sport athletes Cedric Chua and Eunice Tan to talk about balancing training schedules, navigating emotional support, and how communication plays a vital role both on and off the track. All this and more on Fit Talk! 0:00 – Introduction & Guest Intro 1:44 – Sports Backgrounds & Journey 4:23 – Training Together & Scheduling 8:09 – Balancing Relationship & Sports 12:56 – Advice for Couples in Sports 14:33 – Couple Chemistry Games 26:44 – Physical Challenges ----------------------------------------------------------------------------------------------------- Subscribe to our channel for more content like this: https://bit.ly/3BmtG3T + Follow us on our Platforms + Website: https://www.sportplus.sg TikTok: https://www.tiktok.com/@sportplussg Facebook: https://www.facebook.com/sportplussg Instagram: https://www.instagram.com/sportplus.sg

History was made at the Gold Coast Marathon 2025, where records were shattered and new legends were born. Shaun Goh stunned everyone by smashing the Men’s 5km Singapore record with an incredible 14:49 finish, while Vanessa Lee set a new Women’s 5km national record at 16:57! Watch their record-breaking runs and hear their exclusive post-race reactions. 🏁 But the excitement doesn’t stop there — catch Jon Lim and Ng Kai Yi as they compete in the Southern Cross University 10km road race, tackling the stunning Gold Coast course and sharing their personal highlights. Whether you’re a fan of elite racing, chasing your own personal best, or following Singapore’s top athletes on the international stage, this video delivers the speed, energy, and inspiring stories from one of Australia’s most scenic and competitive race days. Visit our official website https://www.sportplus.sg for more sports, fitness and wellness content, content suitable from high performance to everyday athletes! ----------------------------------------------------------------------------------------------------- Subscribe to our channel for more content like this: https://bit.ly/3BmtG3T + Follow us on our Platforms + Website: https://www.sportplus.sg TikTok: https://www.tiktok.com/@sportplussg Facebook: https://www.facebook.com/sportplussg Instagram: https://www.instagram.com/sportplus.sg