Live from Chongqing, China: Stephen Curry Headlines Curry Brand World Tour in Chongqing, China
- John Yeong
- 1 day ago
- 3 min read
Stephen Curry and Under Armour Bring Curry Camp and Curry Con to Chongqing, Inspiring the Next Generation of Asian Basketball Talent
Chongqing, China – August 2025 – The wait is over. The Curry Brand World Tour has officially arrived in Chongqing, with Under Armour star Stephen Curry headlining a three-day basketball celebration that marks a historic first for Asia.
For the first time ever, Curry Camp—the world-renowned training camp led by the Golden State Warriors superstar—is being hosted outside of the United States. Alongside the camp, fans are experiencing the inaugural Curry Con, a brand-new basketball culture convention designed to blend sport, innovation, and community in one vibrant showcase.
Curry Camp Makes Asia Debut in Chongqing
The Asia edition of Curry Camp brings together a select group of rising basketball talents from across the region. These young athletes are receiving world-class training, mentorship, and guidance from Stephen Curry and an elite roster of coaches.
Participants are not only refining their basketball skills, but also learning about leadership, resilience, and how to grow as athletes on and off the court. For Curry, it’s about giving back to the game and inspiring the next generation.
“Bringing Curry Camp to Asia is about more than basketball—it’s about inspiring the next generation,” said Curry.
Curry Con: Basketball Meets Culture
Running alongside the camp is Curry Con, the brand’s first-ever culture convention. The event is open to fans across Asia and has transformed Chongqing, China into a hub for basketball culture, product innovation, and community experiences.
Over three days, attendees can explore:
Interactive exhibits highlighting Curry Brand’s journey and innovation
Sneaker showcases featuring the latest Curry footwear and apparel
Basketball clinics and fan activities with Curry and special guests
Immersive storytelling around the values of teamwork, perseverance, and innovation
Community Engagement in Chongqing
Beyond the main events, Curry is also connecting with the local community through school visits, grassroots basketball runs, and cultural exchange programs. These activations underscore Under Armour and Curry Brand’s long-term commitment to China, aligning with the nation’s broader sports development goals.
Simon Pestridge, VP of APAC Marketing and GM of China & Korea at Under Armour, said:
“The passion and raw talent for basketball in Asia is remarkable. With Curry Camp and Curry Con in Chongqing, we’re not just staging events—we’re investing in the next decade of talent and inspiring future generations.”
Athletes in the Spotlight
The Chongqing event also shines a light on Curry Brand athletes making an impact:
Stephen Curry: 4× NBA Champion, 11× All-Star, 2× MVP, Olympic Gold Medalist, and all-time NBA three-point leader.
Azzi Fudd: UConn star and NCAA champion, representing the future of women’s basketball under Curry’s mentorship.
Seth Curry: Known for his elite shooting touch, continuing the Curry family basketball legacy.
Jacob Zhu (Zhu Zheng): A rising point guard and the first Chinese athlete signed to Curry Brand, symbolising the future of Chinese basketball.
SportPlus' Exclusive Coverage in Chongqing
SportPlus.sg's Aldrich Goh is on the ground in Chongqing to bring fans the latest highlights, including:
Aug 18: Curry Camp Asia opening session & Curry Con launch
Aug 20: On-court finale at Curry Con Center Court, closing out the historic event
Stay tuned for exclusive behind-the-scenes access, player interviews, and cultural moments from Chongqing as Curry Brand’s world tour makes history in Asia.
A Defining Moment for Basketball in Asia
The Curry Brand World Tour stop in Chongqing is more than just an event—it’s a statement of commitment to basketball’s future in Asia.
With Curry Camp inspiring young talent and Curry Con uniting fans and culture, Under Armour and Curry Brand are creating a legacy that goes beyond the court.
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