Athleisure giants lululemon and Alo Yoga expected to face competition from popular South Korean activewear brand after its launch in Singapore
PHOTO: MULAWEAR SINGAPORE
South Korean activewear brand Mulawear hit the shelves at Funan and Mandarin Gallery last November in a soft launch that witnessed its first ever pop-up stores in Singapore.
Inspired by the French word mouler, which means to mold perfectly into the body, Mulawear
was brought about in 2011 as a breakthrough brand that addressed the rise of interest in fitness and healthy lifestyles amongst South Koreans.
PHOTO: MULAWEAR SINGAPORE
Spearheaded by Mulawear's signature Miraculous 6 Year lifespan leggings, Mulawear is
projected to be well received by Singaporean consumers who are motivated by quality in athleisure wear, with the Korean brand looking to surpass existing brand loves for competitor giants, lululemon and Alo Yoga.
Mulawear's athleisure line has a complete catalog of both men’s and women’s wear, as well as accessories such as mats and straps for yoga, and compression socks for high intensity workouts.
Pioneering the athleisure movement in South Korea
Since its inception in 2011, Mulawear has pioneered the athleisure movement in South Korea, becoming the biggest manufacturer of activewear in the country, which has allowed the brand to expand to international markets in the United States, China, Japan, and now, Singapore.
PHOTO: MULAWEAR SINGAPORE
Miracle 6-year lifespan leggings
While the average lifespan of a pair of leggings with everyday use is six months, all of
Mulawear’s leggings are guaranteed to last for up to six years.
Quality is one of Mulawear's strongest value propositions, hence the development of the brand’s signature leggings with a six year lifespan, made with innovative fabrics exclusively developed for Mulawear by Invista, the world’s top textile company.
PHOTO: MULAWEAR SINGAPORE
First Online and Offline stores in Singapore
Mulawear opened its first ever pop-up stores in Singapore at Mandarin Gallery and
Funan, as well as launch its e-commerce platform for online shoppers in November last year.
PHOTO: MULAWEAR SINGAPORE
Where can I find Mulawear shops in Singapore?
The two pop-up stores are located at Funan Mall, 107 North Bridge Road, #02-K02, Singapore 179105 and Mandarin Gallery, 333A Orchard Road, #02-22/23 Mandarin Gallery, Singapore 238897