Over 100 runners showed up for Hoka’s first global campaign initiative, Fly Human Fly, along Orchard Road
PHOTO: HOKA SINGAPORE
Singapore, 21 September 2022 - HOKA, known for their lightweight yet well-cushioned shoes, launched its first global campaign – Fly Human Fly – in June this year. As part of this extensive global integrated marketing campaign, the brand rolled out and is rolling out new product innovations, ongoing integrated marketing stories and experiential events like the one at Orchard Road in Singapore happening till 25 September, Sunday.
PHOTO: HOKA SINGAPORE
Nestled on the walkway between ION Orchard and Wisma Atria, you will not miss the Hoka pop-up container that has the full range of Hoka products on display, including their latest launches, as well as interactive game elements.
PHOTO: HOKA SINGAPORE
Only open to public from 21 to 25 September, members of the media and influencers were invited to get a first look, before over 100 runners from the local community turned up for a 6.5km run led by Hoka Singapore athletes like Jeri Chua and Choo Ling Er.
Timed with the Fly Human Fly launch, Hoka also released two upcoming shoe launches – the Mach 5 and the Bondi 8.
PHOTO: HOKA SINGAPORE
The Hoka Mach 5 is made for runners who are seeking faster timings for their runs. Its PROFLY+ midsole has been enhanced with a lighter, more responsive foam underfoot that puts more snap into every step without compromising the cushioning for support. With a better balance between speed and comfort, this gives runners more energy to chase new personal bests.
PHOTO: HOKA SINGAPORE
The Hoka Bondi 8 is made more for neutral runners who want a more responsive running experience. Made to elevate your every move, it has been reimagined with softer, lighter foams and an extended heel and billowed grooves for a soft and balanced ride from heel-strike to forefoot transition. The perfect blend of soft and bouncy, the Bondi 8 is an invitation for runners of all levels to take a joyride.
PHOTO: HOKA SINGAPORE
With the Formula One Singapore Grand Prix happening this weekend, do leave the cars at home and take the train down to Orchard to visit the HOKA pop-up!
PHOTO: HOKA SINGAPORE